View
224
Download
0
Category
Tags:
Preview:
DESCRIPTION
Adie Microcredit week
Citation preview
Lumière sur…
Nantes
ADIE
MICROCREDIT
WEEK 6 -10 February
2012
THE WEEK OF MICROCREDIT
Key figures
Since 1989:
• 80 000 microcredits
• 65 000 companies created
• 78 000 jobs generated
Know more
Following the
success of its
previous
editions, Adie
is renewing the
operation for
the 8th year in
a row.
ADIE’S
MICROCREDIT
WEEK
6-10 February
2012
Adie choose this
date, right before
the presidential
elections, in
order to raise
public awareness
regarding the
importance of
microcredit and
company creation
as solutions to
get back to work.
It is in this
context that Adie
is organising its
« inversed
symposium », in
Paris, February 8.
From February 6
to 10, the Adie
teams and the
micro-
entrepreneurs
partnering, are
meeting the public,
in France and its
overseas
territories.
THE WEEK OF MICROCREDIT
An association of public utility, Adie helps unbanked people create their companies thanks to microcredit. As a complement to microcredit, Adie offers microentrepreneurs to attend to their personalised needs.
[DISCOVER ADIE
IN SHORT]
The movie is aired on national TV and at the cinema theater, in Paris and its regions.
Nouveau Monde DDB Nantes campaign for the 8th edition of Adie’s microcredit week.
A radio spot and Internet banners.
Posters in the subway in Paris and its regions.
THE WEEK OF MICROCREDIT
ADIE COMMUNICATES
In the press this week …
The « Inversed Symposium », Wednesday, February 8: micro-entrepreneurs raise their voice!
Images will soon be available
Recommended