ACT Patriot Chapter 120809 Meeting

Using Social Media Tools to Expand

the Reach of TDM Programs

December 8, 2009

SOCIAL MEDIA MARKETING TOOLS

WHY SOCIAL MEDIA MARKETING?

Connect

Inform

Grow

SOCIAL MEDIA - PART OF THE WHOLE

WebsiteBlog

FacebookTwitterLinkedInE-mailSEO

RadioVideoDirect MailPrintPR

HOW PEOPLE SHARE INFO TODAY

• E-mail = 11%

• Facebook = 24%

• Twitter = 10%

TOTAL = 46%

Created New Brand for Social Media Marketing Campaign

FACEBOOK

• Created “Fan” page in September 2009• 30 Posts (about 2-3 per week)• 185 Fans to date

www.facebook.com/gomaine

FACEBOOK

• Created “Fan” page in September 2009• 5 Fans to date

www.facebook.com/actpatriotchapter

YOU TUBE

• Created account in September 2009• Posted 3 videos

• Commuter Stories: 286 views• Park & Ride / Bike Rack Contest: 199 views• Emergency Ride Home: 66 views

www.youtube.com/gomainechannel

YOU TUBE

http://www.youtube.com/watch?v=j2rQCvoBVjk

Uploaded April 200812,015 views

CONSTANT CONTACT

• Created account in October 2009• E-mailed 1 newsletter to date• Analysis:

• 8,637 emails sent• 761 opens (24%) [avg. = 20%]• 511 clicks (29%) [avg. = 12%]

LINKED IN

www.linkedin/in/careykish

TWITTER

www.twitter.com/go_maine

Nada. Yet…

CRAIGSLIST

http://maine.craigslist.org/rid/1459522500.html

Hey, why not?

2 referrals to date…

NEW WEBSITE

www.gomaine.org

E-MAIL SIGNATURE

Carey M. Kish GO MAINE Commuter Program ManagerGreater Portland Council of Governments 68 Marginal Way, Portland, ME 04101 207.774.9891 | 800.280.RIDE | Mobile: 207.838.9669 www.gomaine.org | www.facebook.com/gomaine www.linkedin.com/in/careykish

Old Chinese Proverb: Man who say it can't be done should not interrupt man doing it.

SURVEY MONKEY

Carey M. Kishckish@gpcog.org

800.280.RIDEwww.gomaine.org

CONTACT

Thank you!