Accurate Design: The Book of Illustration

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First printing

Accurate’s Big Book of Illustration is a collection of work created by our Design Visioneers for our clients. Left to right, top to bottom: Doug, Di, Tasha, Christine, Monique, Shane, Louis, Peter, Paul, and Grace.

RevivalThe digital photography age relegated illustration to a bit of a lost art. However, people’s increased appetite for infographics and motion graphics has revived the importance of— and need for —illustrators and their craft. The industry has seen a significant surge in requests for original art as a way to quickly convey complex data, making communication pieces more effective and noticeable.

If you are a business, association or government trying to effectively convey your message, at some point you will need custom illustration to say what a photograph or words cannot. If you need inspiration, turn to Accurate and our Big Book of Illustration.

1. Get your message across clearly

Some concepts are difficult to express succinctly in words. Since a picture is worth a 1,000 words, cut back on the verbiage, and punctuate your thoughts with visuals. The human brain perceives visual information more quickly and holds it longer in the memory when a concept is seen.

COMPLEX illustrations: these could never be pho-tography. It must be drawn to demonstrate a complex, descriptive concept.

2. Instructions made easy

Illustrations and images, including photography, are used to teach or guide. It’s one of the reasons I love IKEA, their assemble- it-yourself instructions are full of simple diagrams. It connects process to end results in the minds eye better than words alone. It teaches.

How-to illustrations: the much loved ‘how to’ diagrams to understand how to do something or how something works.

3. Stand out, be creative

A photo is a photo is a photo and with digital cam-eras, we see a lot of photos. Stylistic art speaks volumes to support messaging. It gives character to your culture and builds a unique vibe to your materials.

CREATIVE illustration: original and interesting applications to make a communication piece more unique.

4. Metric your success

Yawn, another chart! Well, that’s what we all want right—proof that what you say is reality? And that’s the lure of the infographic.

INFOGRAPHICS: often simplis-tic in nature with emphasis on understanding a mea-surable factoid.

5. Have some Fun

Motion graphics, parallax HTML 5 and Prezi have empowered the illustrator to bring to life the once static world that caged us in print. Check us up on line for live links.

ANIMATION: With the surge in video, the use of motion graphics has become an attractive option—especially for short fun character pieces like holiday cards.

5 ways to use illustration to more-effectively communicate

page 17 page 29 page 67 page 81

Make an impactVisuals play a significant role in communications. Illustrations in particular can be used for impact or to simplify otherwise complex concepts. They can draw attention, capture an idea, teach, or entertain.

accurate.ca Be inspired, be creative, be unique.

1 Get your message across

COMPLEX illustrations

2 Instructions made easy

how-to illustrations

Contrôledu système

Contrôle du système

LONGITUDINAL + TILTED LEFT – Looking left

scan area

TRANSVERSE – Looking straight ahead

scan area

TRANSVERSE + TILTED UP – Looking upwards

3 Stand out, be creative

CREATIVE illustration

NOVEMBER 24–26, 2014Ottawa Convention CentreOttawa, Ontario

Later this year, a once-in-a-decade gathering of some of the greatest minds and most influential people will come together to mark the accomplishments and advancements of genome sciences in Canada and around the world. Don’t miss this rare chance to interact with many of the leading proponents and supporters of genome sciences and innovation!

• Michel Georges, Université de Liège, Belgium• Tom Hudson, Ontario Institute for Cancer

Research (OICR), Canada• Peter Jones, formerly of the University of

Southern California Norris Comprehensive Cancer Center, USA

• Bartha Knoppers, McGill University, Canada• Eric Lander, Massachusetts Institute of

Technology (MIT), Broad Institute of MIT and Harvard Medical School, USA

• Peter Langridge, University of Adelaide, Australia

• Steve Mayfield, University of California, USA• Svante Paabo, Max Planck Institute for

Evolutionary Anthropology, Germany• Stephen Scherer, The Hospital for Sick

Children, Canada

SAVE THE DATE!

AMONG OUR LINEUP OF PROMINENT SPEAKERS:

CHECK US OUT AT:genomicspowerandpromise.cvent.com

NOVEMBER 24–26, 2014Ottawa Convention CentreOttawa, Ontario

Later this year, a once-in-a-decade gathering of some of the greatest minds and most influential people will come together to mark the accomplishments and advancements of genome sciences in Canada and around the world. Don’t miss this rare chance to interact with many of the leading proponents and supporters of genome sciences and innovation!

• Michel Georges, Université de Liège, Belgium• Tom Hudson, Ontario Institute for Cancer

Research (OICR), Canada• Peter Jones, formerly of the University of

Southern California Norris Comprehensive Cancer Center, USA

• Bartha Knoppers, McGill University, Canada• Eric Lander, Massachusetts Institute of

Technology (MIT), Broad Institute of MIT and Harvard Medical School, USA

• Peter Langridge, University of Adelaide, Australia

• Steve Mayfield, University of California, USA• Svante Paabo, Max Planck Institute for

Evolutionary Anthropology, Germany• Stephen Scherer, The Hospital for Sick

Children, Canada

SAVE THE DATE!

AMONG OUR LINEUP OF PROMINENT SPEAKERS:

CHECK US OUT AT:genomicspowerandpromise.cvent.com

4 Metric your success

INFOGRAPHICS

22 — CANADIAN COUNCIL OF CHIEF EXECUTIVES ANNUAL REPORT 2014

Innovation is critical to rising productivity and sustained economic growth. And when it comes to innovation, size matters. Enterprises with 500 or more employees make up more than half of all industrial R&D spending. By contrast, small companies – which make up over 98%

of the number of businesses – contribute less than one-third of industrial R&D outlays.

The OECD reported in 2012 that just25 companies in Canada account for one-third of all business R&D.

Large companies spend more on innovation

Research and development spending by fi rm size (2009)

Research and development spending by revenue size (2009)

18.1%Medium (100–499)

29.1%Small (<100)

52.9%52.9%52.9Large (500+)

30.1%($1M – $49M)

7.9%7.9%7.9(< $1M)

18%18%18

44%(>$400M)

($50M – $399M)

Source: Statistics Canada 2011

THE BIOECONOMY – WITH GENOMICS AS ITS FOUNDATION –

REPRESENTS AN EVER-GROWING SHARE OF ECONOMIC

OUTPUT IN CANADA AND WORLDWIDE

*Measuring the Contribution of Modern Biotechnology to the Canadian Economy, Centre for the Study of Living Standards, Dec. 2011

**The Bioeconomy to 2030 – Designing a Policy Agenda, Organisation for Economic Co-Operation and Development, 2009

THE OPPORTUNITY FOR AGRI-FOOD GENOMICS IN CANADA:

OURS FOR THE MAKING

Canada’s agri-food sector is an important contributor to the lives of Canadians: it feeds us, employs us, and helps to fuel our economy. Producing high quality safe food, using less land, lowering its environmental impact, and adapting to accelerated climate change are some of the many challenges that face the agri-food sector in the 21st century. Genomics research in the sector has already proven its ability to meet these challenges, and promises a high rate of return on investments in innovations that can be put to use on Canadian farms and in Canadian processing plants. A pan-Canadian approach to agricultural genomics will ensure food security in Canada, and lead to continued

economic success in Canada and on the global stage.

IMPORTANCE OF THE AGRI-FOOD SECTOR TO THE CANADIAN ECONOMY

8% of Canada’s Gross Domestic Product (GDP)

$2.1 million jobs

2.3% of total employment

1.4% annual growth (since 1997)

2% of the world’s cereals and

3.4% of oilseeds and pulses produced

6th largest world exporter of agri-food products

$40.3 billion exports valued

AGRI-FOOD GENOMICS RESEARCH CAPACITYExceptional scientifi c infrastructure, public-private partnerships, an effective regulatory system, and an extensive academic and government research network provide varied agri-food research capacity through 10 food and biotechnology clusters across the country. Signifi cant investments in a wide range of genomics research areas include:

MILLIONS

Genomics Research and Development Initiative

Application of Genomics to Improve Swine Health and Welfare

Grape and Wine Genomics

Total Utilization of Flax Genomics

$8.2 Canadian Cattle Genome Project

$14.8 Designing Oilseed for Tomorrow’s Markets

in crop research

$6.3 Genomics in Agricultural Pest Management

5 Have some fun

Animation

watch It

Points: 1000 Timer: 00:25 Level: 2

Play It

see It

watch It

see It

watch It

“Breaking away from the norm and casting an original footprint will bring your brand a fresh perspective. It will make you more memorable because you become unique.”

Diane Dufour, President

Be inspired, be creative, be unique.

PEOPLE LOVE WORKING WITH US. YOU WILL TOO.

be inspired, be creative, be unique.

Accurate Design: The Book of Illustration

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