A4 Car Share April Update

A4 Car ShareApril Update

The Scheme

Free car sharing database open to all businesses operating along the A4

Prizes to be won to incentivise employees to get started

Support for businesses to engage staff with the scheme

Progress

Signing up new businesses to the scheme to help grow the car share network1

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Helping businesses to promote the scheme internally to staff with e-shots, flyers and banners

Holding morning and lunch time events to talk to employees directly

Over the last 3 months we’ve been…

Internal promotion

Events

iPad Air

Results

Double the number of members since April last year

2 new businesses signed up to the scheme

Huge increase in awareness amongst employers and employees

Future Plans

Introduction of a new refer a friend feature123

Creation of customised business accounts

Continuation of our reward scheme

But we still need further support from businesses to grow the network further. Our next steps are…

£10 John Lewis voucher for the first 25 people to refer a friend to the scheme£10

Refer a friend

Customised company accounts

Customised accounts for each company which: Displays flyers for the scheme in staff areas Posts information on their staff intranet promoting the scheme and

the prizes Sends internal

emails to employees to promote the scheme

Hosts a morning or lunchtime event

Reward scheme

£50

2 journeys John Lewis voucher

5 journeysMeal for two at the Shard

20 journeysEurostar holiday

30 journeys Top of the range bicycle

10 journeys iPad Air

Car sharers log their journeys on the A4 Car Share website to enter prize draws…

Continued business support

We’re continuing to provide remote and on-location support and promotions for A4 employers who wish to promote the A4 Car Share scheme and prize draw to staff: Flyers for displaying in staff areas Email templates to provide staff with more

information on the scheme/prizes Morning and lunchtime stalls for staff to

receive face-to-face information and advice

Tom Murray Willis - Website Administratortom@contemporarytransport.co.uk

Caitlin Bent - Promotion Supportcaitlin.bent@hounslow.gov.uk

www.a4carshare.com

A4 Car Share contact details

twitter.com/A4CarShare