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...A Study inHyper-Integration
PoweringTrust
www.mpedigree.com 2019
mPedigreeBringing Quality to Life
Every Great Symphony
has 4 Movements
Origins
Present
Future
Consolidated Insight: Hyper-Integration
1
1.
ORIGINS
How We Found Trust
Nasty Allergies!
How We Found Trust
Digitalising Organic Agriculture
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HOW WE FOUND TRUST
ANTI-FREEZE
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2.PRESENT
7The mPedigree Story
mPedigree Overview
Manufacturing Packaging Data Transport
9313
User Authentication
Data centres
Founded: 2007 as a Non-ProfitTransitioned to Social Enterprise Model
2019: SKOLL Awardee.
2017 :GAVI INFUSEPACESETTER
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Can you tell thedifference?
Trust Problem
Human Sensors
Citizens at the Center
The mPedigree Story
Big Problem
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25% of Meds May be Fakein Africa & Asia
Global Scale of Counterfeiting & Piracy
1985: $25 Billion2016: $590 Billion.
The mPedigree Story
10The mPedigree Story
Consumers Verify with Phone for Free
Government uses Big Data & Analytics to Track & Trace.
Industry Uses Platform for Market Research & Intel
Society benefits from discrete improvements in diff areas:
- Health- Regulation- Productivity
Starting Place
11The mPedigree Story
Expansion Beyond Health
They use Goldkeys
12The mPedigree Story
13The mPedigree Story
Impact Statistics
Main Markets: Africa and Asia
Average Mobile Phone Penetration of 70%
Potential Market in Billions of Products.
In a dozen countries, including Ghana, Nigeria, Kenya, Uganda, Tanzania, Rwanda,India, Egypt, Zambia with a potential market of over 500 million users.
Successful penetration into nearly a dozen other industries, such asautomotive, electricals, cosmetics, veterinary, etc.
Biggest uses to date:- 2 billion products protected globally across industries.- Pharmaceuticals (1.5 billion retail packs) – Since 2010- Agrotrack Traceability program captures more than 100 million
agro-input products per annum.
3. FUTURE
15The mPedigree Story
CASE STUDY: KOLDCHAIN
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The Problem
8 °C
- 2 °C
- 2 °C to 8 °C
Vaccines and Uterotonics (excessivebleeding stoppers) have stricttemperature ranges - 2 to 8
degrees.
8 °C
- 2 °C
- 2 °C to 8 °C
If the vaccine freezes or is exposedto a high temperature for too long,
it degrades.
If given to infants or pregnantwomen, they are at a high risk of
dying or getting preventablediseases.
The mPedigree Story
17The mPedigree Story
A Hyper-Integrated SolutionVALIDATIONMETHODS.MULTIPLE POINTS OF
VALIDATIONS IN HEALTH SYSTEM.
Factory
In-Transit
‘HealthPost’
Point of Care
4.LEARNING:
HYPER-INTEGRATION
HYPER-INTEGRATION @ mPedigree
19The mPedigree Story
11The mPedigree Story
HYPER-INTEGRATION:NATURE & ATTRIBUTES
20The mPedigree Story
HYPER-INTEGRATION:
DRIVERS
FRAUD
RISK
PERFORMANCE/EDGE
COVERAGE
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HYPER-INTEGRATION:
EFFECTS
CONVERGENCE
VISCOSITY
LATTICE POWER
ANTI-DISRUPTION
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HYPER-INTEGRATION:IMPLICATIONS FOR DEVT
Threats Harder to leapfrog – ecosystem
burden
Strategic Backwardness
Impractical
Reputation-premium higher
cos Measurement harder
Cross-transferability of
capacities
Global Value Chains Going Local
Trust can be acceleratedOpportunities
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CALL TO ACTION
24The mPedigree Story
THANK YOU!
INFO@MPEDIGREE.COM INFO@KOLDCHAIN.COM
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