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I N P R I N T. O N L I N E . I N P E R S O N .
MEDIA KIT // 2020autoremarketingcanada.com
MEET OUR TEAM
Nick Zulovich Senior Editornzulovich@autoremarketing.com800-608-7500, ext. 137
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Cherokee Media Group (CMG) is the publisher of leading business-to-business media brands for the auto remarketing, auto finance
and used-car industry in the United States and Canada. CMG has delivered news to this industry for over 25 years; reaching franchised
and independent dealers, remarketers, auctions, OEM executives, captives, independent finance companies, banks and more.
CMG also produces a number of conferences that bring together the automotive and auto-finance industries to address the trends
impacting the retail, finance, repossession and wholesale sectors.
Auto Remarketing Canada is published by
IN PRINT. 3
Auto Remarketing Canada is the leading publication for the used-car and remarketing industry. Our experts provide original and timely content for the industry. We are everywhere our readership needs us to be. Find the latest news on
autoremarketingcanada.com, Twitter, LinkedIn, Facebook and now on the Auto Remarketing Podcast.
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*The June 2019 Thank You Sweepstakes (“Sweepstakes”) is organized by NextGear Capital, Inc. (“Sponsor”). An “Eligible Dealership” is a dealership that: (i) has a valid AuctionACCESS dealership number; (ii) are not excluded dealerships as described below; (iii) are in good standing with Sponsor, if applicable, throughout the entire Sweepstakes Period; and (iv) are located in the fi fty (50) United States, the District of Columbia, and Puerto Rico. An Eligible Dealership may enter the Sweepstakes by floor planning vehicle(s) on the Eligible Dealership’s line(s) of credit with Sponsor during the Sweepstakes Period (“Flooring Entry”). Subject to verifi cation of eligibility and compliance with these offi cial rules, each Flooring Entry will count as one (1) eligible entry and will be identifi ed by the Vehicle Identifi cation Number (VIN) for the vehicle that was floored. Eligible Dealerships also may enter the Sweepstakes without making a purchase. To do so, complete all required information on the offi cial Sweepstakes entry form, which entry form can be found at www.nextgearcapital.com/thankyou and completed and submitted electronically (“Form Entry”). An Eligible Dealership may submit multiple Form Entries. Subject to verifi cation of eligibility and compliance with these offi cial rules, each completed Sweepstakes Entry Form will count as one (1) eligible entry. Limit of thirty (30) total entries per Eligible Dealership, which can be comprised of any combination of Flooring Entries or Form Entries. The Sweepstakes will begin on June 1, 2019 at 12:01 a.m. ET and end on June 30, 2019 at 11:59 p.m. ET (“Sweepstakes Period”). Four (4) separate drawing sessions for the Sweepstakes will be held on June 10, June 17, June 24 and July 1, respectively (collectively “Drawings”, each individually a “Drawing”). With each Drawing, each valid Sweepstakes entry that has been received by Sponsor as of 11:59 p.m. ET the day before the Drawing will be assigned a random number by Sponsor. Sponsor then will use an online number generator to randomly select six (6) distinct numbers without duplicates. The randomly selected numbers then will be used to identify the corresponding valid Sweepstakes entries from the total pool of valid Sweepstakes entries in the order in which the numbers were randomly selected. The random selections will be made by Sponsor. With each Drawing, a total of six (6) prizes will be awarded in the following order: (a) the fi rst fi ve (5) eligible Sweepstakes winners each will win one vehicle loan forgiveness in an amount up to $10,000 or alternate, random monetary award (total value of a maximum of $10,000.00), as set forth below; (b) the next (sixth) eligible Sweepstakes winner will win a customized golf cart (valued at $6,700). Each of the twenty (20) winners during the Sweepstakes (fi ve each Drawing) who win the loan forgiveness prizes, each valued at up to $10,000 or alternate monetary award, will receive their respective prize as follows: (1) if the randomly selected entry was a Flooring Entry with an original fi nanced amount of $10,000.00 or less, that entry is connected to the specifi c VIN of the vehicle floored and the unpaid balance for that specifi c unit will be forgiven up to $10,000.00, with funds applied to the outstanding principal balance fi rst, (2) if the randomly selected entry was a Flooring Entry with an original fi nanced amount of $10,000.00 or less that already has been paid in full at the time of the respective Drawing, an amount equal to that unit’s original fi nanced amount will be credited to the Eligible Dealership’s account with Sponsor, and (3) if the randomly selected entry was a Flooring Entry with an original fi nanced amount of greater than $10,000.00, or if the randomly selected entry was a Form Entry, a random number will be assigned to each $500 increment from $1,000 to $10,000 (a total of 19 increments), an online number generator will be used to randomly select one of those 19 numbers to determine the corresponding dollar value won, and the winner will obtain those funds in the form of a check made payable to the Eligible Dealership’s legal name on fi le with Sponsor. The six (6) randomly-selected Sweepstakes winners in each Drawing will be notifi ed by phone or email within one (1) calendar week of the respective Drawing. Sponsor reserves the right, in its sole discretion, to identify the Sweepstakes winner(s) on Sponsor’s website. Only six (6) Sweepstakes prizes will be awarded with each Drawing for a total of twenty-four (24) Sweepstakes prizes. Odds of being selected as a Sweepstakes winner will depend on the number of valid Sweepstakes entries. Total approximate cash value of the Sweepstakes prizes in each Drawing is up to $56,700.00. Total approximate cash value of the total Sweepstakes prizes is $226,800.00. Each Eligible Dealership may win a maximum of one (1) Sweepstakes prize of any nature during the Sweepstakes Period. Once an Eligible Dealer¬ship wins a Sweepstakes prize in one of the four Drawings it no longer will be eligible for other prizes in that Drawing or in any subsequent Drawing.
Employees of Sponsor, Cox Automotive, Inc., Cox Enterprises, Inc. and each of their respective affi liated companies, subsidiaries, and advertising and promotional agencies, and the family members of, and any persons domiciled with, any such employees, are not eligible to enter or to win. By entering the Sweepstakes, each entrant agrees to indemnify, defend, release, discharge and hold harmless Sponsor and its related entities, from any and all claims and liabilities arising from or in connection with participation in these Sweepstakes and the receipt and use of any prize, including but not limited to related tax obligations. NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT IMPROVE YOUR CHANCES OF WINNING. ALL FEDERAL, STATE, LOCAL AND MUNICIPAL LAWS AND REGULATIONS APPLY. THIS PROMOTION IS OPEN ONLY TO LEGAL U.S. RESIDENTS. VOID WHERE PROHIBITED. OTHER LIMITATIONS MAY APPLY.
A complete and full list of the Offi cial Rules for the Sweepstakes may be found at Sponsor’s website (https://www.nextgearcapital.com/thankyou/). Sponsor is, and may be contacted at: NextGear Capital, Inc., 11799 North College Avenue, Carmel, Indiana 46032.
THANK YOUJUNE IS OUR MONTH TO SAY
For details, visit nextgearcapital.com/thankyou
Floor plan any vehicle during the month of June 2019 either in-lane or online to be entered to win! Prizes will be drawn weekly.
VOL 7, NO 1 // JANUARY + FEBRUARY 2019www.autoremarketingcanada.com
READ BY: NEW CAR DEALERS | USED CAR DEALERS | USED CAR MANAGERS | FLEET, LEASE, RENTAL EXECUTIVES | MANUFACTURERS CAPTIVE & INDEPENDENT FINANCE COMPANIES | BANKS | AUTO AUCTIONS | REMARKETING & USED-VEHICLE INDUSTRY PROFESSIONALS
VOL 7, NO 4 // JULY + AUGUST 2019The NewsMagazine of the Pre-Owned Industry www.autoremarketingcanada.com
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JUNE IS OUR MONTH TO SAYJUNE IS OUR MONTH
THANKTHANKYOUTHIS MONTH
20 LOANS WILL BE FORGIVEN*
This June, we’re celebrating you! To show appreciation to our clients, each week we’re awarding
a loan forgiveness to fi ve dealers plus offering a chance to win a custom golf cart.
For details, visit nextgearcapital.com/thankyou
www.autoremarketingcanada.com
READ BY: NEW CAR DEALERS | USED CAR DEALERS | USED CAR MANAGERS | FLEET, LEASE, RENTAL EXECUTIVES | MANUFACTURERS CAPTIVE & INDEPENDENT FINANCE COMPANIES | BANKS | AUTO AUCTIONS | REMARKETING & USED-VEHICLE INDUSTRY PROFESSIONALS
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*The June 2019 Thank You Sweepstakes (“Sweepstakes”) is organized by NextGear Capital, Inc. (“Sponsor”). An “Eligible Dealership” is a dealership that: (i) has a valid AuctionACCESS dealership number; (ii) are not excluded dealerships as described below; (iii) are in good standing with Sponsor, if applicable, throughout the entire Sweepstakes Period; and (iv) are located in the fi fty (50) United States, the District of Columbia, and Puerto Rico. An Eligible Dealership may enter the Sweepstakes by floor planning vehicle(s) on the Eligible Dealership’s line(s) of credit with Sponsor during the Sweepstakes Period (“Flooring Entry”). Subject to verifi cation of eligibility and compliance with these offi cial rules, each Flooring Entry will count as one (1) eligible entry and will be identifi ed by the Vehicle Identifi cation Number (VIN) for the vehicle that was floored. Eligible Dealerships also may enter the Sweepstakes without making a purchase. To do so, complete all required information on the offi cial Sweepstakes entry form, which entry form can be found at www.nextgearcapital.com/thankyou and completed and submitted electronically (“Form Entry”). An Eligible Dealership may submit multiple Form Entries. Subject to verifi cation of eligibility and compliance with these offi cial rules, each completed Sweepstakes Entry Form will count as one (1) eligible entry. Limit of thirty (30) total entries per Eligible Dealership, which can be comprised of any combination of Flooring Entries or Form Entries. The Sweepstakes will begin on June 1, 2019 at 12:01 a.m. ET and end on June 30, 2019 at 11:59 p.m. ET (“Sweepstakes Period”). Four (4) separate drawing sessions for the Sweepstakes will be held on June 10, June 17, June 24 and July 1, respectively (collectively “Drawings”, each individually a “Drawing”). With each Drawing, each valid Sweepstakes entry that has been received by Sponsor as of 11:59 p.m. ET the day before the Drawing will be assigned a random number by Sponsor. Sponsor then will use an online number generator to randomly select six (6) distinct numbers without duplicates. The randomly selected numbers then will be used to identify the corresponding valid Sweepstakes entries from the total pool of valid Sweepstakes entries in the order in which the numbers were randomly selected. The random selections will be made by Sponsor. With each Drawing, a total of six (6) prizes will be awarded in the following order: (a) the fi rst fi ve (5) eligible Sweepstakes winners each will win one vehicle loan forgiveness in an amount up to $10,000 or alternate, random monetary award (total value of a maximum of $10,000.00), as set forth below; (b) the next (sixth) eligible Sweepstakes winner will win a customized golf cart (valued at $6,700). Each of the twenty (20) winners during the Sweepstakes (fi ve each Drawing) who win the loan forgiveness prizes, each valued at up to $10,000 or alternate monetary award, will receive their respective prize as follows: (1) if the randomly selected entry was a Flooring Entry with an original fi nanced amount of $10,000.00 or less, that entry is connected to the specifi c VIN of the vehicle floored and the unpaid balance for that specifi c unit will be forgiven up to $10,000.00, with funds applied to the outstanding principal balance fi rst, (2) if the randomly selected entry was a Flooring Entry with an original fi nanced amount of $10,000.00 or less that already has been paid in full at the time of the respective Drawing, an amount equal to that unit’s original fi nanced amount will be credited to the Eligible Dealership’s account with Sponsor, and (3) if the randomly selected entry was a Flooring Entry with an original fi nanced amount of greater than $10,000.00, or if the randomly selected entry was a Form Entry, a random number will be assigned to each $500 increment from $1,000 to $10,000 (a total of 19 increments), an online number generator will be used to randomly select one of those 19 numbers to determine the corresponding dollar value won, and the winner will obtain those funds in the form of a check made payable to the Eligible Dealership’s legal name on fi le with Sponsor. The six (6) randomly-selected Sweepstakes winners in each Drawing will be notifi ed by phone or email within one (1) calendar week of the respective Drawing. Sponsor reserves the right, in its sole discretion, to identify the Sweepstakes winner(s) on Sponsor’s website. Only six (6) Sweepstakes prizes will be awarded with each Drawing for a total of twenty-four (24) Sweepstakes prizes. Odds of being selected as a Sweepstakes winner will depend on the number of valid Sweepstakes entries. Total approximate cash value of the Sweepstakes prizes in each Drawing is up to $56,700.00. Total approximate cash value of the total Sweepstakes prizes is $226,800.00. Each Eligible Dealership may win a maximum of one (1) Sweepstakes prize of any nature during the Sweepstakes Period. Once an Eligible Dealer¬ship wins a Sweepstakes prize in one of the four Drawings it no longer will be eligible for other prizes in that Drawing or in any subsequent Drawing.
Employees of Sponsor, Cox Automotive, Inc., Cox Enterprises, Inc. and each of their respective affi liated companies, subsidiaries, and advertising and promotional agencies, and the family members of, and any persons domiciled with, any such employees, are not eligible to enter or to win. By entering the Sweepstakes, each entrant agrees to indemnify, defend, release, discharge and hold harmless Sponsor and its related entities, from any and all claims and liabilities arising from or in connection with participation in these Sweepstakes and the receipt and use of any prize, including but not limited to related tax obligations. NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT IMPROVE YOUR CHANCES OF WINNING. ALL FEDERAL, STATE, LOCAL AND MUNICIPAL LAWS AND REGULATIONS APPLY. THIS PROMOTION IS OPEN ONLY TO LEGAL U.S. RESIDENTS. VOID WHERE PROHIBITED. OTHER LIMITATIONS MAY APPLY.
A complete and full list of the Offi cial Rules for the Sweepstakes may be found at Sponsor’s website (https://www.nextgearcapital.com/thankyou/). Sponsor is, and may be contacted at: NextGear Capital, Inc., 11799 North College Avenue, Carmel, Indiana 46032.
THANK YOUJUNE IS OUR MONTH TO SAY
For details, visit nextgearcapital.com/thankyou
Floor plan any vehicle during the month of June 2019 either in-lane or online to be entered to win! Prizes will be drawn weekly.
VOL 7, NO 1 // JANUARY + FEBRUARY 2019www.autoremarketingcanada.com
READ BY: NEW CAR DEALERS | USED CAR DEALERS | USED CAR MANAGERS | FLEET, LEASE, RENTAL EXECUTIVES | MANUFACTURERS CAPTIVE & INDEPENDENT FINANCE COMPANIES | BANKS | AUTO AUCTIONS | REMARKETING & USED-VEHICLE INDUSTRY PROFESSIONALS
VOL 7, NO 4 // JULY + AUGUST 2019The NewsMagazine of the Pre-Owned Industry www.autoremarketingcanada.com
Auto Remarketing®
Canada
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VOL 7, NO 1 // JANUARY + FEBRUARY 2019www.autoremarketingcanada.com
READ BY: NEW CAR DEALERS | USED CAR DEALERS | USED CAR MANAGERS | FLEET, LEASE, RENTAL EXECUTIVES | MANUFACTURERS CAPTIVE & INDEPENDENT FINANCE COMPANIES | BANKS | AUTO AUCTIONS | REMARKETING & USED-VEHICLE INDUSTRY PROFESSIONALS
VOL 7, NO 4 // JULY + AUGUST 2019The NewsMagazine of the Pre-Owned Industry www.autoremarketingcanada.com
Auto Remarketing®
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as part of Canada’s 150th celebrations as a way to honor the people that make a dif-ference in the lives of others and exemplify “what it means to be Canadian.”
But Rad hasn’t just been recognized for his personal and philanthropic achievements — Autorama has been recognized as the top used-car dealership in Toronto for six con-secutive years by the Top Choice Awards. The Top Choice Awards, an organization that rec-ognizes top businesses across North America and Europe, collects and reviews the opinions of thousands of customers annually and se-lects and recognizes businesses based on cus-tomer satisfactions and experience.
Rad explained that is took almost 20 years since launching the business in 2000 to “build a brand” in the used-car industry — years that took a lot of “hard work, consisten-cy and continuous improvement.”
When Rad first opened the dealership doors, he did so on a variety of “pillars,” he ex-plained, those being transparency, exception-al customer service, top quality vehicles, com-petitive prices and most importantly, passion.
His goal was to bring a newcar buying ex-perience to the used-car market — and make a difference in the used-car industry, perhaps cutting down on stigma surrounding used-car dealers and salespeople.
Fast forward to today, and Autorama went from a small operation to a used-car su-perstore boasting 50,000 square feet and an indoor showroom that showcases over 250 pre-owned vehicles.
A new ‘target customer’ Catering to and understanding the needs
of the Autorama customer base are a few of Rad and his employees’ key focuses. But today, the dealer explained he is dealing with a new target consumer: millennials.
Rad described the generation as one who “wants everything on their own time and are all about the experience.”
With this new target group, the store has worked to craft a successful marketing strat-egy around the ways this group likes to shop.
For example, the store has put a lot of ef-fort and time into their online presence.
“We want to be in front of our customers at the right place and right time. This includes being on multiple advertising platforms and social media, which requires a large capital and is extremely time consuming,” said Rad.
The store uses chat tools to connect with customer “at the time they want to be in touch with us, not when the store is open.”
Further, the omnichannel or seamless experience from Web to store has been top of mind. As such, Autorama is working on im-plementing new tech to allow customers to come into the store to finish the car-buying journey they started online.
Autorama is also a “one-price” store, eliminating the negotiation step present in many used-car sales from the shopping pro-cess. The millennial generation is not known for its propensity for haggling, but rather a de-sire for convenience and efficiency.
“Customers want transparency, and we use this as an opportunity for our deal-ership and are really working hard on it,” said Rad.
On top of a modern, more transparent pricing strategy, Rad works to continuously improve and streamline the store’s processes” so that the entire car shopping process from the moment the customer finds us online till when they drive it away takes the least amount of time while leaving them with a memorable shopping experience.”
The store also makes sure to take into account its larger market, and how urban markets differ from more rural areas. You have to consider the commute distance, weather conditions, parking, road condi-tion and other differences — and then you market the vehicles that “matches the life-style of our urban drivers.”
As for what types of vehicles these might be, Rad pointed out fuel-efficient sedans and compact SUVs are selling best in the Toron-to market.
Interestingly, he also touched on the growing market of ride-sharing and car-sharing programs, also more prevalent in urban areas.
“The drivers who are members of these platforms are looking for fuel efficient and newer vehicles,” Rad said.
Car-sharing and ride-sharing are just some of the ways the auto industry is rap-idly shifting.
Rad pointed out the auto retail experi-ence is also changing, and dealerships need to prepare themselves for customers with “a dif-
ferent mindset and expectations,” who are fa-miliar with and desire the ability to buy large ticket items, like a vehicle, online.
“To earn their business and gain their attention, we need to have new tools and technologies. We need to adapt the change and continue to thrive,” Rad said. “This new challenge is changing how the deal-
erships are interacting with their custom-ers and affecting the way we perform our daily business.”
This might not sound like the easiest pro-cess, but Rad said it’s simply a matter of figur-ing out how to use this challenge as an oppor-tunity, and to modify “old processes to adapt to tomorrow’s buyers.”
Award-winning Autorama owner encourages dealers to positively impact communities & adapt to ‘tomorrow’s buyers’By Sarah Rubenoff, Correspondent
TORONTO — Autorama, a leading used-car dealership in Toronto, is led by own-er Nasser Rad, who came to Toronto over two decades ago as a refugee from Iran. And since launching Autorama in 2000, the dealer has won awards not only for the dealership itself, but also because of his unique story and com-mitment to community.
Rad studied pharmacy at the Universi-ty of Tehran. But after immigrating to Cana-da and making an effort to continue his stud-ies in science at the University of Toronto, he eventually left school to learn a new language and find a job in a new country.
Having always been passionate about cars, he changed gears and studies and grad-
uated from Automotive Auto Contact with a certificate in auto sales and from Wye Man-agement’s Automotive Career Center and Georgian’s Automotive Business School of Canada with a certificate in used-car sales and management.
After working at a few auto dealerships, Rad explained he thought the used-car in-dustry needed to change, so he started his new adventure with a “completely new and different vision.”
And part of that vision is giving back to the community. One way Rad makes sure his store makes a positive impact is through its “Care to Share – Free Cars for People in Need” program.
Rad values the importance of the com-munity and recognizes the support provided
to him in order for Autorama to be where it is today. Consequently, in 2015, in efforts to re-ciprocate the helping hand that was extended to him from the people of Toronto, he and his team decided to launch the program that fo-cuses on individuals or families that are in fi-nancial strain and are in dire need of a vehicle.
Going about daily routines without means of transportation can be extremely dif-ficult, and the hardship is only made worse when the individual has a family to support, a sickness to control or is unemployed.
“We feel it is important to do our part for the community where we work, live and make employees feel proud to take part. We make a difference one car at a time, and we continue to do so!” said Rad.
The program, among other community
efforts, led to him being recognized by the Top 25 Canadian Immigrant Awards in 2016. The awards program recognizes inspirational im-migrants who have made a positive impact on their communities since arriving in Canada, honoring community advocates, volunteers, successful entrepreneurs and cultural icons.
He said that being a successful entrepre-neur was not the only goal that he wanted to achieve in his life, and believes that what you contribute can make a positive impact, mo-tivate and inspire others, and make a differ-ence in lives.
Rad was also recognized as an Urban Hero of the Year in 2017 — a program that celebrates community heroes of all ages for their inspiring work, leadership and good deeds in Toronto. The program was launched
Autorama’s Nassar Rad weighs in on the ‘next big thing’ for auto dealers:
“Online car shopping is the next big thing in our market.
It is time for the automotive industry in the Canadian
market to embrace this trend. We are not there yet, but
will be getting there soon, and we need to start preparing
ourselves. If we remain static, we will be behind.”
Autorama owner Nasser Rad. Photo courtesy of dealership.
Autorama. Photo courtesy of dealership.
READ BY: NEW CAR DEALERS | USED CAR DEALERS | USED CAR MANAGERS | FLEET, LEASE, RENTAL EXECUTIVES | MANUFACTURERS CAPTIVE & INDEPENDENT FINANCE COMPANIES | BANKS | AUTO AUCTIONS | REMARKETING & USED-VEHICLE INDUSTRY PROFESSIONALS
VOL 7, NO 3 // MAY + JUNE 2019The NewsMagazine of the Pre-Owned Industry www.autoremarketingcanada.com
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JANUARY/FEBRUARY Ad Materials Due: January 28 NADA Show 2020 We celebrate NADA Show 2020 with features on NADA’s incoming chairman, dealer trend stories and more.
Plus: A look at top auto finance trends.
MARCH/APRIL Ad Materials Due: March 10 Women & Automotive: Profiles in Leadership Profile stories and business best practices from top automotive leaders in Canada.
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SEPTEMBER/OCTOBER Ad Materials Due: September 8 Auto Remarketing Canada Conference Issue + Under 40 In-depth descriptions of this year’s speakers and conference sessions, plus comprehensive analysis on the used-car market. Plus, a special section on the Remarketing’s Under 40 and other awards.
JUNE/JULY/AUGUST (SUMMER) Ad Materials Due: July 7 Leading Franchised Dealers & Dealer Groups We showcase best practices from Canada’s leading dealer groups and franchised dealers.
NOVEMBER/DECEMBER Ad Materials Due: November 3 Power 100: Biggest Names in the Used-Car Business Power features provide an in-depth look at how these leaders shape Canada’s remarketing industry.
Special Advertising Section: Corporate Power Profiles Companies that make the list may provide a 150-word description of their business, which will run with their company logo.
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VOL. 6, NO. 1, JANUARY-FEBRUARY 2018The NewsMagazine of the Pre-Owned Industry www.autoremarketingcanada.com
Auto Remarketing®
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CAPTIVE & INDEPENDENT FINANCE COMPANIES | BANKS | AUTO AUCTIONS | REMARKETING & USED-VEHICLE INDUSTRY PROFESSIONALS
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AutoRemarketingCanada.com maintains a mobile optimized version.
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The weekly e-newsletter is delivered every Thursday to 3,500 subscribers.
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The Auto Remarketing Canada Extra highlights major news stories in the Canadian market as they develop. Readers can count on news they can use — without waiting for the next newsletter.
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By hosting an exclusive webinar, you provide the topic, presenters and presentation materials. Cherokee Media Group will manage the process and help promote the event.
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