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7/29/2019 A Dog-owner's Guide To Sarasota, FL: Project Brief
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ProjectBrief
CHR IST INA COOBAT I S
A DOG-OWNERS GUIDE TO SARASOTA, FL
7/29/2019 A Dog-owner's Guide To Sarasota, FL: Project Brief
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PROJECT STATEMENT
To redesign the Sarasota edition of
Explorers Guides in a way that it
becomes relevant for dog-owners,allowing for early trip-planning and
ease of locating information.
7/29/2019 A Dog-owner's Guide To Sarasota, FL: Project Brief
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What are the travelbooks already out
there like?
7/29/2019 A Dog-owner's Guide To Sarasota, FL: Project Brief
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POSITIVE
Highly legible typography
despite books small size
Format suits content
(small book for quick-
and-easy info)
Placement and size
of photographs create
nice rhythmn
1. INSIDEOUT LOS ANGELES
7/29/2019 A Dog-owner's Guide To Sarasota, FL: Project Brief
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POSITIVE
Waterproof cover
Useful extras: compass
and pen
NEGATIVE
Compass broken? (good
idea, poor implementation)
Finish on silver background
reects too much light (and
LAs a sunny place)
Index for map is printed on
back of map, forcing user to
ip back and forth
1. INSIDEOUT LOS ANGELES
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POSITIVE
Format suits content (large
book for in-depth content)
Clear information hierarchy
2. INSIDERS GUIDE NASHVILLE
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POSITIVE
Compelling cover
NEGATIVE
Cover misguides reader
about the look of the
interior: black and whitewith a strict grid system
Icon system for denoting
sections is unnecessary, as
icons appear only appear
next to section titles and,
even then, are not seen
when quickly ipping
through pages
2. INSIDERS GUIDE NASHVILLE
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NEGATIVE
Price of attractions is often
noted, but that price does
not determine how those
attractions are ordered
(ranking from cheapest to
most expensive would be
more helpful)
2. INSIDERS GUIDE NASHVILLE
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POSITIVE
Clearly visible section titles
Thick, waterproof pages
Generally good pacing
created by the balance
of small images and full-
bleed ones
Spiral binding allows pages
to be ipped through quickly
3. SPIRAL GUIDES NEW ENGLAND
7/29/2019 A Dog-owner's Guide To Sarasota, FL: Project Brief
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POSITIVE
Bright-colored cover allows
for easy visibility when
thrown into purse/bag
NEGATIVE
Cover is cluttered andunorganized with illegibly
condensed type
Extremely narrow columns
of type
Certain pages suddenly
switch orientation
Rag follows photos
3. SPIRAL GUIDES NEW ENGLAND
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POSITIVE
Appropriate colors on cover
Decent rhythmn created
by photographs
Pagination easily visible
NEGATIVE
Photos within lack color and
excitement (feel generic)
Category titles lost in ow of
body copy
Overwhelmingly long line
length at times
Amount of columns changes
without typesize changing
4. EXPLORERS GUIDES SARASOTA, SANIBEL ISLAND, & NAPLES
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Do people evenvacation with
their dogs?
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62%
YES
38%
NO
74%
WANT
TO
26%
DONT
WANT TOOUT OF 237 PEOPLE
84%
WITH
DOG
16%
AWAY
THE MAJORITY OF THAT
VACATION TIME IS SPENT
7/29/2019 A Dog-owner's Guide To Sarasota, FL: Project Brief
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MOST COMMON EMOTIONS
OWNERS ASSOCIATE WITHTHEIR DOGS
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RESOURCES USED TO PLAN
BEFORE TRIP
No problems
Info didnt relate to my interests
Info wasnt pet-friendly enough
1. General (self-guided) Internet sea
2. Talking with friends/family
3. Online travel guide
4. Phone app
5. Physical travel guide
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RESOURCES USED TO PLAN
DURING TRIP
1. General (self-guided) Internet sea
2. Talking with locals
3. Online travel guide
4. Phone app
5. Physical travel guide
No problems
Info didnt relate to my interests
Info wasnt pet-friendly enough
7/29/2019 A Dog-owner's Guide To Sarasota, FL: Project Brief
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30 years old
Single with no children
Fun-loving and open to trying new activities
Loves her 7-year-old beagle, Charlie, like family
While others may vacation with a signicant other or
best friend, she wants Charlie to be her travel compan
to Florida
Likes feeling prepared by having her trip planned out
This is Emily.
7/29/2019 A Dog-owner's Guide To Sarasota, FL: Project Brief
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Picks up the Sarasota
edition of Explorers
Guides at her local
bookstore
Immediately
overwhelmed by
barrage of info
in intro
Flips to main
content, but gets
confused about what
section shes reading
or where other
sections begin
Does th
alligato
USER SCENARIO
Likes feeling prepared
by having her trip
planned out
No other books focus
on pet-owners, so leaves
empty-handed and
disappointed
7/29/2019 A Dog-owner's Guide To Sarasota, FL: Project Brief
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Goes on
vacation without
clear plan and spends
entire rst day
looking for pet-
friendly hotel
Misses all
activities she doesnt
think to seek out
on her own
Difculty nding
places to take dogs
while in Florida leaves
her unsatisfed
with vacation
Still hasnt found
enough activities
to ll up herentire vacation
Goes on self-guided
Internet search for
pet-friendly places
in Florida
Exhaustedafter
spending hours sifting
through tons
of websites
7/29/2019 A Dog-owner's Guide To Sarasota, FL: Project Brief
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relieves her of time and energy spent searching on her own
allows her to foster her relationship with Charlie
focuses on activities she and Charlie can do together
has a clear organizational structure, so she can nd
information quickly
helps her discover new activities she wouldnt have thoughtof herself
What Emily needs is asingle resource that
7/29/2019 A Dog-owner's Guide To Sarasota, FL: Project Brief
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GRAPHICSINSPIRATION BOARD
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MATERIALINSPIRATION BOARD
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How should theExplorers Guides
be reorganized?
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CURRENT STRUCTURE
-Charlotte Harbor Coast
-Sanibel Island & Fort Myers
-Naples & the South Coast
-Introduction
-Whats Where in Sarasota,
Sanibel Island & Naples
-Alligators
-Area Code
-Arts, Visual
-Beaches
-Fruit
-Handicapped Access
-Key Limes
-Visitor Information
-Weddings
-History
-Natural History
-From Grains of Sand
-An Early Picture
-Face-lifts & Implants -Social History
-Time Line: Gulf Coast
-Calusa Kingdom
-Spanish Imposoition
-Transportation
-Getting to the Coast
-By Car
-By Plane
-By Bus
-Getting Around the Gulf Coast
-Alternate Back Roads &
Scenic Routes
-Lodging
-Accommodations
-Anna Maria
-Brandonton-Lido Key...
-Home & Condo Rentals
-RV Resort
-Where to Eat
-Bakeries
-Breakfast
-Candy & Ice Cream
-Coffee & Tea
-Deli & Specialty Foods
-Fruit & Vegetable Stands
-Natural Foods
-Pizza & Take-out
-Seafood
-Selective Shopping
-Shopping Centers & Malls
-Antiques & Collectibles
-Books
-Clothing
-Consignment/Thrift
-Factory Outlet Centers
-Flea Markets& Bazaars
-Galleries
-Gifts
-Jewelry
-Kitchenware & Home
-Shell Shops
-Sporting Goods
-Special Events
-Sarasota Bay Coast
-To See
-Architecture
-Cinema
-Dance-Gardens
-Historic Homes & Sites
-Kids Stuff
-Museums
-Music & Nightlife
-Specialty Libraries
-Theater
-Visual Arts Centers
& Resources
-To Do
-Beaches
-Bicycling
-Boats & Boating-Fishing
-Golf
-Health & Fitness Clubs
-Hiking
-Horseback Riding
-Hunting
-Kids Stuff
-Racquet Sports
-Shelling
-Spas
-Spectator Sports
-Water Spor ts
-Wilderness Camping-Wildlife Spotting
-Information
-Practical Matters
-Ambulance/Fire/
-Area Codes/Town
-Banks-Climate, Seasons
To Wear
-Hospitals & Clin
-Media
-Real Estate
-Regional Reading
-Road Service
-Services for the
Physically Impaire
-Tourist Informati
-If Time Is Short
-Chelles High Fives
(Before Getting There) (On Arrival) (Special Circumstanc
Time Category Alphabetical Location
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(1ST) NEW STRUCTURE
-Charlotte Harbor Coast
-Sanibel Island & Fort Myers
-Naples & the South Coast
-Introduction
-Climate, Seasons & What
To Wear
-Regional Reading
-History of Dogs in Florida
-Dog Island
-18th Century
-19th Century
-20th Century
-The Sarasota Kennel Club
-Florida Cracker Cur
-Gov. Lawton Chiles
-Lassie
-Marjorie Kinnan Rawlings
-Robert Ripley
-Transportation
-Getting to the Coast -By Car
-By Plane
-By Bus
-Getting Around the Gulf Coast
-Alternate Back Roads &
Scenic Routes
-Sarasota Bay Coast
-Camping
-Anna Maria
-Brandonton
-Lido Key...-Eating
-Bakeries
-Breakfast
-Candy & Ice Cream
-Coffee & Tea
-Deli & Specialty Foods
-Fruit & Vegetable Stands
-Natural Foods
-Pizza & Take-out
-Seafood
-Grooming
-Hiking
-Lodging -Anna Maria
-Brandonton
-Lido Key...
-Museum Viewing
-Art
-History
-Running
-Shopping
-Shopping Centers & Malls
-Antiques & Collectibles
-Books
-Clothing
-Flea Markets& Bazaars-Galleries
-Gifts
-Playing
-Swimming
-Walking
-Wildlife Spotting
-Emergency Informat
-Ambulance/Fire/Poli
-Hospitals & Clinics
-Road Service
-Services for thePhysically Impaired
-Helpful Information
-Area Codes/Town G
-Banks
-Media
-Real Estate
-Tourist Information
-If Time Is Short
(Before Getting There) (On Arrival) (Special Circumstanc
Time Category Alphabetical Location
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(2ND) NEW STRUCTURE Time Category Alphabetical Location
-Camping
-Sarasota Bay Coast
-Charlotte Harbor Coast
-Sanibel Island & Fort Myers
-Naples & the South Coast
-Eating
-Bakeries
-Sarasota Bay Coast
-Charlotte Harbor
-Sanibel & Fort Myers
-Naples & South Coast
-Breakfast
-Candy & Ice Cream
-Coffee & Tea
-Deli & Specialty Foods
-Fruit & Vegetable Stands
-Natural Foods
-Pizza & Take-out-Seafood
-Grooming
-Sarasota Bay Coast
-Charlotte Harbor Coast
-Sanibel Island & Fort Myers
-Naples & the South Coast
-Hiking
-Sarasota Bay Coast
-Charlotte Harbor Coast
-Sanibel Island & Fort Myers
-Naples & the South Coast
-Lodging-Sarasota Bay Coast
-Charlotte Harbor Coast
-Sanibel Island & Fort Myers
-Naples & the South Coast
-Museum Viewing
-Art
-Sarasota Bay Coast
-Charlotte Harbor
-Sanibel & Fort Myers
-Naples & South Coast
-History
-Running
-Sarasota Bay Coast
-Charlotte Harbor Coast
-Sanibel Island & Fort Myers
-Naples & the South Coast
-Museum Viewing
-Sarasota Bay Coast-Charlotte Harbor Coast
-Sanibel Island & Fort Myers
-Naples & the South Coast
-Shopping
-Shopping Centers & Malls
-Sarasota Bay Coast
-Charlotte Harbor
-Sanibel & Fort Myers
-Naples & South Coast
-Antiques & Collectibles
-Books
-Clothing
-Flea Markets& Bazaars-Galleries
-Emergency Informat
-Ambulance/Fire/Poli
-Hospitals & Clinics
-Road Service
-Services for thePhysically Impaired
-Helpful Information
-Area Codes/Town G
-Banks
-Media
-Real Estate
-Tourist Information
-If Time Is Short
(Before Getting There) (On Arrival) (Special Circumstanc
-Gifts
-Playing
-Sarasota Bay Coast
-Charlotte Harbor Coast
-Sanibel Island & Fort Myers-Naples & the South Coast
-Swimming
-Sarasota Bay Coast
-Charlotte Harbor Coast
-Sanibel Island & Fort Myers
-Naples & the South Coast
-Walking
-Sarasota Bay Coast
-Charlotte Harbor Coast
-Sanibel Island & Fort Myers
-Naples & the South Coast
-Wildlife Spotting-Sarasota Bay Coast
-Charlotte Harbor Coast
-Sanibel Island & Fort Myers
-Naples & the South Coast
-Introduction
-Climate, Seasons & What
To Wear
-Regional Reading
-History of Dogs in Florida
-Dog Island
-18th Century
-19th Century
-20th Century
-The Sarasota Kennel Club
-Florida Cracker Cur
-Gov. Lawton Chiles
-Lassie
-Marjorie Kinnan Rawlings
-Robert Ripley
-Transportation
-Getting to the Coast -By Car
-By Plane
-By Bus
-Getting Around the Gulf Coast
-Alternate Back Roads &
Scenic Routes
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Thank you.
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