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A 5x5 Model Webinar
• Engagement-Stage 3
• Presenters– Ginny Z. Berson– Maxie C Jackson III– Ann Alquist
• October 29, 2012• 1pm EST
Engagement-Stage 3
Engagement-Stage 3
Most Important
Tools:
Database&
Ability to Listening
Engagement-Stage 3
Ann AlquistDirector of Radio EngagementAnn.alquist@mediaengage.org
608.890.2976www.mediaengage.org
Engagement-Stage 3
PARTNERSHIPS ARE KEY
PARTNERSHIPS REQUIRE
INVESTMENTS OF
TIME AND STAFF
Engagement-Stage 3
Station Example:
WDETCrossing
TheLines
Engagement-Stage 3
“We’re really trying to find a way that we better communicate with each other, that we don’t just discount each other based on where we live.”
- Craig FehleThe Craig Fehle Show
Engagement-Stage 31. Several pieces of
content informed by community partnerships and dialogue.
2. Several meetings coordinated with community partners to meet content and station goals.
3. Identified community groups with relationships and influence.
Engagement-Stage 3
Identified community groups with relationships and influence.
WDET identified neighborhoods where they knew they didn’t have strong listenership or support. They approached community groups to collaboratively convene small meetings with residents to identify issues of concern and possible solutions.
http://www.wdet.org/shows/crossing-lines/
Engagement-Stage 3
PARTNERSHIPS ARE KEY
PARTNERSHIPS REQUIRE
INVESTMENTS OF
TIME AND STAFF
Engagement-Stage 3
Ann AlquistDirector of Radio EngagementAnn.alquist@mediaengage.org
608.890.2976www.mediaengage.org
Engagement-Stage 3
3 A’s of Public LifeAuthority: Do you have
authority in your community?
Authenticity: Do your words and actions reflect authenticity?
Accountability: Are you accountable for your words and deeds?
Engagement-Stage 3
Useful ResourcesUnderstanding Community Rhythms: When
we insert a new project or initiative into a community without consider that community’s stage, we often find ourselves wasting time and resources, and creating unrealistic and unattainable expectations
5 Stages of Community Life: Communities evolve in stages. Learn about the stages at www.mediaengage.org
Engagement-Stage 3
November 20125x5 Webinars:Programming
SEPT
OCT
NOV
DEC
JAN
FEB
MAR
APR
MAY
JUNE
JULY
AUG
E PRIMER
X X INTENSIVES
V
P X X V
D X X V
G X V
C X V
Engagement-Stage 3
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