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Programmatic Gold RushMining for Insights to Maximize Video Revenue

Across All Screens

The Evolution of Media Buying

Drivers of change• Audience based buying strategies• Control and self verification• Variable pricing

Buy side behavior has evolved

Programmatic Defined

ProgrammaticThe use of technology and data to automate transactional processes and optimize results

“Programmatic” in Other Industries

The Two Sides of ProgrammaticProgrammatic is becoming a better way for advertising to be sold in the wake of audience targeting and self verification from buyers.

Auction-Based Real Time Bidding (RTB)

Ad ID, Seat ID, Deal ID

Aggregated demand and supply

Increased transparency

More granular yield optimization and rate card protection

Variable pricing

Programmatic Direct

In addition to the aforementioned RTB benefits…

Replacement for tag-based buying (Deal ID)

Faster, more efficient

Media Spend Distribution

Trend Graph MonitoringStable

Unstable

Error Reporting Funnel

Error ReportingNewest Platform Feature to Maximize Revenue

Secondary auction

Future Tailwinds

• Traditional media executions to programmatic executions• Mobile video as a new medium• Shift from linear TV to connected TV

Win a SpotX snowboard — no one else will have one

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THANK YOUSean Buckley, VP, Platform & Global Supply

sbuckley@spotxchange.com