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questions to ask... IBMAnalytics
when analyzing customer behavior5
If your consumers are a pool…
IBMAnalytics
…then their data is an ocean.
IBMAnalytics
What can you do to stay afloat, and act upon, the waves of information
before they come crashing down?
ibm.co/analyticsretail
Okay, ask yourself these five questions based on key takeaways from
The Forrester WaveTM Customer Analytics Solutions, Q1 2016.
ibm.co/analyticsretail
1. Which consumer analytics tools are you offering, and what do they deliver?
The data is only as good as your systems of insight.
ibm.co/analyticsretail
2. Does your data address the whole consumer journey?
If your end goal is retaining a consumer for life, then your tools need to look at the whole customer lifecycle.
ibm.co/analyticsretail
3. Are you catering to business users?
Marketers and customer intelligence professionals, not just data scientists, also need access to analytics tools. Find solutions tailored to your line of business.
ibm.co/analyticsretail
4. What does your data tell you at the consumer level?
Generalizing your consumer pool is easy— don’t. Ensure that the data offers a contextual, 360-degree view of the consumer.
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5. Can your data tools predict the future?
They should. By pulling unstructured and structured data, gain valuable insight into consumer behavior.
ibm.co/analyticsretail
Don’t just guess.
Know your consumer with IBM Analytics Solutions for Retail.
Visit ibm.co/analyticsretail
ibm.co/analyticsretail
Download
The Forrester Wave TM
Customer Analytics
Solutions, Q1 2016
IBMAnalytics© Copyright IBM Corporation 2016. IBM, the IBM logo and ibm.com are trademarks of International Business Machines Corp., registered in many jurisdictions worldwide. Other product and service names might be trademarks of IBM or other companies. A current list of IBM trademarks is available on the Web at “Copyright and trademark information” at www.ibm.com/legal/copytrade.
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