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7/31/2019 5 - Project Outcomes - PIT
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UCL Institute of Archaeology
2012
Who Stole my Milk?2.4 Public Information Team
Kathryn Townsend & Javier Caro
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2.4 Public Information Team 199
2.4.1 Executive Summary 201
Appendix 2.4.2 PIT Postcard 203
Appendix 2.4.3 ACE Case Study 204Appendix 2.4.4 Private View Invitation 207
Appendix 2.4.5 UCL Communications Documentary Questions 208Appendix 2.4.6 Private View Refreshment Budget 210
Appendix 2.4.7 PIT Reportage Photograph 212
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2.4 Public Information Team (PIT)2.4.1 Executive Summary
PITs role was to produce communication materials, interact with the public, anddesign a private view event that encouraged the project's primary target audience
and the core GM audience to participate in other project outputs, fulfilled the
requirements set by LOCOG for participation in SOTW, and informed academics and
professionals in the museum and heritage sectors about the project.
PIT conceptualized design ideas for the project postcard. In order to create thesedesigns they organized and directed a photo shoot of students and their homes. PIT
solicited designing help from an outside consultant.
PIT designed a postcard with the assistance of a Graphic Designer, Elizabeth Warry,and regular feedback from the GM staff. The postcard design was then submitted
and approved by LOCOG in accordance with the STOWprogramme within the
Cultural Olympiad. (see appendix 2.4.2)
PIT attended regular meetings with their GM counterpart. PIT manned a stall during the February half term Family Days at the GM. The team
communicated information to visitors about the Student Homes Project. The team
also encouraged visitors to sign up and receive updated information about the
project through the GMs e-newsletter. PIT also invited visitors to attend the project-
run Family Days in April. The team's goal was to incite interest in visitors about the
project so that they would participate in project outputs in the future.
PIT wrote a case study for the Arts Council England chronicling the outputs, results,and student experiences of working on the Who Stole my Milk?: Exploring Student
Homes in London project. The Arts Council England case study provided an outlet for
more information to be disseminated to the wider museum sector audience about
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the project. It also fulfilled a requirement of participation in the STOWprogramme.
(see appendix 2.4.3)
PIT designed an invitation for the private view event with the assistance of aGraphic Designer that was distributed to the invitees. (see appendix 2.4.4)
The invitation design was approved by LOCOG in accordance with the STOWGuidelines.
PIT manned a stall at the Easter Holiday Family Days at the GM. The teamdistributed project postcards and provided information about the opening of the
exhibition and the web resources. The team's aim was to attract the GMs core
audience and the project's primary target audience to participate in the projectoutputs.
PIT assisted in writing questions, contacting participants, and recording interviewsat the GM for the UCL Communications documentary video chronicling student and
staff participation in the Who Stole my Milk?: Exploring Student Homes in London
project. (see appendix 2.4.5)
PIT coordinated the planning and organization of the private view event held onMay 24th, 2012. PIT produced an event memo, refreshment brief, guest list, detailed
plan of the event, and floor plan. The private view event provided a time for the
project outputs to be on display for a select group of guests including UCL students,
UCL staff, GM staff, and student homes participants.
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APPENDIX 2.4.2 PIT POSTCARD
The postcard juxtaposes an image of the Regency Room at the GM with an image of a
typical student home. The purpose of this contrast is to engage both the GM's core audience
and the projects primary target audience (16-25 year olds). The text on the back of thepostcard also seeks to intrigue the visitor to tour the exhibition by explaining that the
conventional stereotypes of student homes will not be its only focus. The text gives thedates for the exhibition and uses a QR code to provide a link to the project blog. The
postcard serves as a way for project members to engage the potential audience as they can
be easily distributed.
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APPENDIX 2.4.3 ACE CASE STUDY
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APPENDIX 2.4.4 PRIVATE VIEW INVITATION
The private view invitation was sent to all project team members (+1 guest), UCL staff, GM
staff, and student homes participants (+1 guest).
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APPENDIX 2.4.5 UCL COMMUNICATIONS DOCUMENTARY QUESTIONS
PIT & ART produced the following questions for the UCL Communications documentary
video.
Jenny Brown-Exhibition Team
What were your expectations for the UCL Student Homes project? Has your experience
been different to what you expected?
How did the collaboration work within your respective team?
Was the UCL Student Homes Project with the Geffrye Museum your first time working in a
museum? [Follow Up] Has the UCL Student Homes Project changed your idea of what it
means to work in a professional environment?
What have you found most rewarding about working on the UCL Student Homes Project?
Was it challenging to turn conceptual ideas into an exhibition for the public?
Hannah Brown-Documenting Student Homes Team
What were your expectations for the UCL Student Homes project? Has your experience
been different to what you expected?
How did the collaboration work within your respective team?
Was the UCL Student Homes Project with the Geffrye Museum your first time working in a
museum? [Follow Up Question] Has the UCL Student Homes Project changed your idea of
what it means to work in a professional environment?
What have you found most rewarding about working on the UCL Student Homes Project?
What difficulties did you find when interviewing participants for the exhibition? How did
you overcome them? Did you have any embarrassing or awkward moments?
Javier Caro- Public Information Team
What were your expectations for the UCL Student Homes project? Has your experience
been different to what you expected?
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How did the collaboration work within your respective team?
Was the UCL Student Homes Project with the Geffrye Museum your first time working in a
museum? [Follow Up Question] Has the UCL Student Homes Project changed your idea of
what it means to work in a professional environment?
What have you found most rewarding about working on the UCL Student Homes Project?
As an international student, how easy has it been to adapt to living and studying in London?
Min Young Cho-Learning and Interpretation Team
What were your expectations for the UCL Student Homes Project? Has your experience
been different to what you expected?How did the collaboration work within your respective team?
Was the UCL Student Homes Project with the Geffrye Museum your first time working in amuseum? [Follow Up Question] Has the UCL Student Homes Project changed your idea of
what it means to work in a professional environment?
What have you found most rewarding about working on the UCL Student Homes Project?
What kind of challenges did you face as an international student? How did you overcome
these challenges?
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APPENDIX 2.4.6 PRIVATE VIEW REFRESHMENT BUDGET
As part of the planning process for the private view event, PIT was given a specific budget
and asked to allocate costs as needed.
Refreshments
AmountAllotted Per
Person
AmountAllotted in
Each Item
Cost per Item Total ItemsNeeded
Cost
White wine 1 glass per
person X 60=
75 glasses
5 glasses 3.99 15 59.85
Red wine 1 glass per
person X 60=
75 glasses
5 glasses 3.99 15 59.85
Coke 16 glasses 8 glasses 1.98 2 3.96
Diet Coke 16 glasses 8 glasses 1.98 2 3.96
Lemonade 16 glasses 8 glasses 1.25 2 2.50
Sparkling
Water
1 glass per
person X
60=60 glasses
8 glasses 0.17 8 bottles 1.36
Apple Juice 20 glasses 4 glasses 0.74 5 3.70
Orange Juice 20 glasses 4 glasses 1.75 5 8.75
Wraps Platter 48 total 24 15.00 2 30.00
Cheese Platter 2 platters Varies 15.00 2 30.00
Fruit Platter 2 platters Varies 15.00 2 30.00
Teatime cakes
platter
2 platters Varies 10.00 2 20.00
Vegetarian
Sandwich
platter
1 platter Varies 10.00 1 10.00
Crudits and
Dips Platter
2 platters Varies 10.00 2 20.00
Total:283.93
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Products Used:
Sainsbury's Garganera Pinot Grigio
Sainsbury's House Merlot
2 l Coke
2 l Diet Coke
2 l Schweppes Lemonade
2 l Sainsbury's Sparkling Water
Sainsbury's Apple Juice, Basics 1L
Sainsbury's Orange Juice Squeezed and Smooth
In-store Party Planner Range: fruit platter, cheese platter, wraps platter, teatime cakes
platter, vegetarian sandwich platter, crudits and dips platter
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APPENDIX 2.4.7 PIT REPORTAGE PHOTOGRAPHS
PIT organised a photo shoot with members of WRT, PMT, and university colleagues. The
visuals were used to create the postcard promoting the project and the private view event.
During the third panel meeting, PIT presents its private view event invitation design to the
UCL team members, GM staff, and MSI course coordinators.
PIT mans a stall, alongside Geffrye Youth Panel members, promoting the Student HomesProject as a whole, inviting GM visitors to the Family Days, to Global Homes opening
evening, and the exhibition.
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