3 Confidential ScotchBlue Painters Tape and Edge-Lock Paint Line Protector

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ScotchBlue™ Painter’s Tapeand

Edge-Lock™ Paint Line Protector

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ScotchBlue™ Brand Promise

ScotchBlue™ provides user-friendly, efficient painting project solutions that deliver professional results.

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New ScotchBlue™ FamilyBrand Mark & Positioning

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ScotchBlue™ Painter’s Tapes

• 20+ Years of Proven Performance

• Acrylic adhesive• Medium adhesion• Crepe backing• Ideal for:

• Walls• Trim• Glass• Hardware

• 14 day clean removal

• Edge-Lock™ Paint Line Protector

• Keeps paint out for super sharp paint lines

• Acrylic adhesive• Medium adhesion• Smooth structure backing• Ideal for:

• Walls• Trim• Glass• Hardware

• 14 day clean removal

• Edge-Lock™ Paint Line Protector

• Keeps paint out for super sharp paint lines on freshly painted surfaces (24 hours old)

• Acrylic adhesive• Low-Medium adhesion• Flat backing• Ideal for:

• Walls• Trim• Floors• Glass• Hardware• Accent walls and stripes

• 60 day clean removal

Original Multi-Surface#2090

Advanced Multi-Surface#2093EL

Advanced Delicate Surface#2080EL

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Edge-Lock™ Paint Line Protector

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ScotchBlue™ Painter’s Tapewith Edge-Lock™ Paint Line

Protector

• ScotchBlue™ Painter’s Tape has all of the legendary performance PLUS new Edge-Lock™ Paint Line Protector

• What is Edge-Lock™?• Edge-Lock™ Paint Line Protector is a new 3M proprietary

edge treatment designed to produce super sharp paint lines

• Edge-Lock™ treatment does not swell with moisture, so there are no added paint ridges

• It can be handled just like traditional ScotchBlue™ Painter’s Tape, no need for an additional protective storage container

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Question: Which Product Should I Sell?Answer: All of them!!!

• All three ScotchBlue™ Painter’s Tapes should be sold as a family of products

• With 20+ Years of Proven Performance, #2090 Original Multi-Surface is the entry point into the ScotchBlue™ Painter’s Tape family

• #2093EL & #2080EL are the ScotchBlue™ Painter’s Tapes that will provide the end-user with super sharp paint lines

• The products you recommend to the dealer / store will depend upon some of the following…

• Allocated space• Competitive tapes currently being stocked / considered• Customer / Consumer / Contractor base• Primary retail competition for your dealer or paint store

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ScotchBlue™ Painters TapeFinancial Example

Addition of 2093 will increase POS $, Profit $ & GM% within the ScotchBlue™ Painter’s Tape category AND the Total Masking

Tape category(Double Click Excel file icon to launch spreadsheet) Microsoft Excel

Worksheet

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Sell Pages

Adobe Acrobat Document

Adobe Acrobat Document

Available to Order October 1Double Click PDF icons to launch each sell sheet

to save and / or print

(Stock #: 70-0713-3774-8)(Stock #: 70-0713-3775-5)

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Packaging

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Open StockCase Configurations (Shrink-

wrapped)

2090Original

Multi-Surfaces

2093ELAdvanced

Multi-Surfaces

2080ELAdvancedDelicate Surfaces

Case / PackoutDescription

A Cases •Perforated cut case•Limited graphics / communication space•Case heights vary

E Cases

•Smaller quantities•Perforated cut case•Limited grapics / communication space•Case heights for each available size are the same – offers a more consistent merchandising look

N Trays

•Display case (cap case)•Graphics on each side – better communication•Case height same for all sizes – more versitile…use in-line / endcap•Can be merchandised in two directions

•Front – two facings•Side – three facings

InventoryNow Available

InventoryNow Available

InventoryNow Available

InventoryNow Available

InventoryNow Available

InventoryNow Available

InventoryAvailable mid-October

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Product List / Pricing(A, E and N cases – Shrink-wrapped)

Double click Excel icon to launch Product / Pricing spreadsheet

Note: Item UPC for 2080EL will remain the same as current version of 2080. Only stock #s and case UPCs are changing.

Microsoft Excel Worksheet

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Packaging Architecture & Artwork

1. Brand2. Application3. Roll Width4. Added Feature

1

2

3

1

1

2

3

3

4

4

2

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Displays

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Display Offerings

Floor Stands

20902080-FS(Available Now)

SB MIXED FS(Available Oct 1)

Mini Pallets

2090 – 1”, 1.5, 2”, Mixed2080 – 1”, 1.5”, 2”, Mixed

Counter Tops

2090 – 1” & 2”

2080EL – 1” & 2”

2093EL – 1” & 2”

Note: Graphics on Mini Pallets displays in process of being revised. Counter Tops are make to order (6-8 wk lead time)

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Permanent “N” Tray Display

•Allows for mix and match assortment• Permanent display (small footprint)

• 32”wide X 16.5” deep X 51” tall

•Uses N tray cases on shelves – easy replenishment• Late Q4 / January 2011 availability

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Merchandising

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ScotchBlue™ Painter’s Tape PK Cards (Stock #: 70-0713-3773-0)

FRONT

BACK

Note: POP Materials will be available in October

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ScotchBlue™ Painter’s Tape Hang Card(Stock #: 70-0713-3776-3)

FRONT

BACK

Note: POP Materials will be available in October

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ScotchBlue™ Painter’s Tape Table Tent(Stock #: 70-0713-3772-2)

FRONT

BACK

Note: POP Materials will be available in October

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Merchandising Tools

OUTSIDEINSIDE

AISLE VIOLATORS

70-0713-3781-3 70-0713-3780-5 70-0713-3808-4

DANGLERS

CHANNEL STRIPS

ScotchBlue™Button

HEADER

Note: POP Materials will be available in October

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Marketing /Marketing Communications

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Marketing PlanMarketing Plan

TV Ad

Website

Print Ad – DIY & Pro

Sweat Equity Contest

PromotionalOrders

On-lineSearch

Up Sell

Nascar

End User Literature

Online Ads

Emails

Social Media

eCommerece

New Product Promos

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2011 TV Advertising Plan

Media Plan• Traditional Network /National Cable• Advertising during key holidays

Channels listed are tentative and subject to change. Final media plan should include additional channels.

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Print Ad Creative

Pro Contractors Consumers

Consumer Print for #2093EL Coming Soon

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ScotchBlue™ Nascar® Events & Promotions

• The ScotchBlue™ branded car will be racing twice in 2010

• Atlanta – Sunday, Sept 5th (Labor Day)• Charlotte – Saturday, Oct 16th

• The ScotchBlue™ branded car will be racing again in 2011 • Exciting on-track activities and promotions

• Games and sampling• Sweepstakes with hundreds of prizes including a trip for two

for a Sprint Cup race, and an original ScotchBlue™ car hood signed by Greg Biffle!

At track scratch card game

At track sweepstakes card

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2010 ScotchBlue™ Nascar® Promotion(planned for 2011)

Sweepstakes microsite

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2010 Consumer Contest

Chance to win $15,000 and be a star on DIY Network’s Sweat Equity reality show!

• Consumers to apply via the ScotchBlue™ contest micro site

• Winner will receive $15,000 towards the renovation of a room and appear on one episode of DIY Network’s “Sweat Equity”.

• 20 gift card prizes for runner-ups.

• Contest to be promoted on-pack, email blasts, website, store signage, and more. Millions of impressions!

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National End User Contest

Microsite to announce program & facilitate entries

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e-Marketing

• Upgrades to the ScotchBlue™ brand consumer website• Focus on product and usage education• Enhanced content with tips & techniques

• Tip sheets & video• Downloadable to mobile devices

• Link to pro-painter website• Easy to use “where to buy”• Interface with social media

• Facebook® • Twitter®

• Product rating & reviews• Integrated with paid search efforts

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Thank You!Good Selling!!!

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Appendix

Support Slides

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ScotchBlue™ Product Positioning

• Original Multi-Surface #2090• Acrylic adhesive• Medium adhesion• Crepe backing• Ideal for:

• Walls• Trim• Glass• Hardware

• 14 day clean removal

• “20+ Years of Proven Performance”

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ScotchBlue™ Product Positioning

• Advance Multi-Surface #2093EL• Acrylic adhesive• Medium adhesion• Smooth structure backing• Edge-Lock™ Paint Line Protector

• Keeps paint out for super sharp paint lines

• Ideal for:• Walls• Trim• Glass• Hardware

• 14 day clean removal

Confidential

ScotchBlue™ Product Positioning

• Advanced Delicate Surface #2080EL

• Acrylic adhesive• Low-Medium adhesion• Flat backing• Edge-Lock™ Paint Line Protector

• Keeps paint out for super sharp paint lines on freshly painted surfaces (24 hours old)

• Ideal for:• Freshly painted surfaces (24 hours old)• Walls• Trim• Floors• Glass• Hardware

• 60 day clean removal