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Output Formats foreBooks and Online Services
University of Chicago Press1
Output Formats foreBooks and Online Services
Andrew BrennemanManager, Digital Media Group
University of Chicago Press, Books Division
Output Formats foreBooks and Online Services
University of Chicago Press2
Strategic Application of Output Choices
• Defining Digital Product Strategies
• Applying Output Format Options to Delivery on Strategies
• Trade-Offs in Output Formats
• Long-Term Vision
Output Formats foreBooks and Online Services
University of Chicago Press3
Obligatory Background SlideThe Press•Longest continuously running American university press•Largest American university press
The Books Division•200 titles per year, increasing•Bringing back approx. 300+ O.O.P. via P.O.D. per year.•150 reprints per year•5,000 titles in print
The Digital Media Group•Formed 2006•Develop and execute strategy for electronic distribution and product development•Support initiatives with revenue
Output Formats foreBooks and Online Services
University of Chicago Press5 Scholarly
Content Breadth
Scholarly•Monographs
Output Formats foreBooks and Online Services
University of Chicago Press6
Content Breadth
Scholarly•Monographs
Output Formats foreBooks and Online Services
University of Chicago Press7
Content Breadth
Scholarly•Monographs
Output Formats foreBooks and Online Services
University of Chicago Press8
Content Breadth
Scholarly•Monographs•Classics
Output Formats foreBooks and Online Services
University of Chicago Press9
Content Breadth
Scholarly•Monographs•Classics
Reference
Output Formats foreBooks and Online Services
University of Chicago Press10
Content Breadth
Scholarly•Monographs•Classics
Reference
Output Formats foreBooks and Online Services
University of Chicago Press11
Content Breadth
Scholarly•Monographs•Classics
Reference
General Interest•Trade
Output Formats foreBooks and Online Services
University of Chicago Press12
Content Breadth
Scholarly•Monographs•Classics
Reference
General Interest•Trade•Regional
Output Formats foreBooks and Online Services
University of Chicago Press13
Content Breadth Requires Multiple Solutions
Musings and Challenges:
Great variability … in both form and content
Books are products
Monolithic digital distribution strategies don’t work for mixed arrays of products.
Output Formats foreBooks and Online Services
University of Chicago Press14
Strategy: General Interest
Attributes:Wide audienceTends to graphic richnessRights complicationsValue linked to its form: the book
Electronic Product Model:None (generally)
Not all titles can or should make the leap to digital distribution.
Output Formats foreBooks and Online Services
University of Chicago Press15
Strategy: Scholarly Works
Attributes:MonographsAuthoredNot highly structuredUnity of Expression
Electronic Product Model:eBook
Electronic Market Focus:Libraries / Institutional
Delivery Model:Digital Channel Partners
Output Format:PDF + metadata
Output Formats foreBooks and Online Services
University of Chicago Press16
ProductionDevelopmentAcquisition Printing Distribution
Web Ready
•Down-res•OCR•Bookmarked
Bibliographic DB
•Common hub for managing distribution programs•Distribute PDF’s•Compile partner metadata
Metadata
Institutional marketplace
eBook Value Chain
Web-ready PDF
Print PDF
Metadata Metadata
UCP Submission ManagerMarketing Partners
PrintingOn Demand
Output Formats foreBooks and Online Services
University of Chicago Press17
PDF Trade-Offs
• Pro’s– Ease and Low Cost– Mature, Stable– Standard– Partner solutions built on PDF
• Con’s– Presentation commingled with content– Not described other than metadata– Not-optimized screen experience– Cannot integrate with applications
Output Formats foreBooks and Online Services
University of Chicago Press18
Non-Optimal Screen Experience
Output Formats foreBooks and Online Services
University of Chicago Press19
Separation of Content and Presentation
Other DevicesWeb
Content
Web Style Mobile Device Style
Content
Output Formats foreBooks and Online Services
University of Chicago Press20
Strategy: Reference Works
Attributes:StructuredEnabled Work Process
Electronic Product Model:Online ApplicationOnline Platform for Style Management
Electronic Market Focus:Mixed: Individual, Institutional
Delivery Model:Direct Online Service
Output Format:XML with highly granular DTDSupported by AJAX applications
Output Formats foreBooks and Online Services
University of Chicago Press21
ProductionDevelopmentAcquisition Printing Distribution
Web Ready
•Cleanup•DTD Development
XML-Based Application
XML Repository
Run-timeXML
AJAX App. XML provides:
•Dynamic presentation styling•Data driven navigation•“Hooks” for AJAX integration
Output Formats foreBooks and Online Services
University of Chicago Press22
An XML-Driven Application
Output Formats foreBooks and Online Services
University of Chicago Press23
An XML-Driven Application
…. has become a one-step procedure in which they compose mathematical copy in its final form even if it has to be typeset again. When this is not the case, authors and editors must communicate to the typesetter exactly how the mathematical content should be typeset (see <secref rid="ch14_sec059 ch14_sec060 ch14_sec061 ch14_sec062 ch14_sec063 ch14_sec064 ch14_sec065 ch14_sec066">14.59–66</secref>). Regardless of which method is used to prepare and typeset mathematical copy, the following general guidelines apply.<ftnoteref rid="ch14_fn01">1</ftnoteref><footnote id="ch14_fn01"><no>1.</no> <p>The requirements of mathematical copy have prompted a different typographical treatment of the examples and tables in this chapter from that used in other chapters.</p></footnote></p> </formalp>
Output Formats foreBooks and Online Services
University of Chicago Press24
XML: Foundation for AJAX-based Online Applications
Output Formats foreBooks and Online Services
University of Chicago Press25
XML Experience to Date
• Use of XML on a limited basis need not require process reengineering
• XML’s importance:– Providing structure
– Describing content
– Foundation for AJAX-based services
• DTD conformance not current priority since no partner can interoperate with XML
• No ROI on full-scale XML-reengineering for UCP
Output Formats foreBooks and Online Services
University of Chicago Press26
Unified (Utopian) Vision
• Common delivery platform for all content types• All XML based content• Eliminate duplicate repositories• Serving of Content & Metadata
– Real-Time– Common Content Server– Content Delivery as Web-Service
• Requires significant investment of organization time and capital
• Requires entire value chain to converge on standards to realize return of investment
Output Formats foreBooks and Online Services
University of Chicago Press27
Unified (Utopian) Distribution Architecture
Web Services (SOAP) Interface
Distribution Management
ProductionDevelopmentAcquisition Printing
Bibliographic DB XML Repository
Product Development Process Management
Web ReadyMarketing Partners Channel Partners
Web ReadyOnline Applications
Output Formats foreBooks and Online Services
University of Chicago Press28
Summary
Conclusions:
Product segments may require unique output strategiesToday: UCP takes a two-pronged approachLong-Term: to converge to common interoperable XML content servicesTransformation justified only when partners can take advantage of real-time content
Monographs
Output: XML+ metadata
Reference
Output: XML
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