2018 Confirmed Speakers - arena-international.com · 2018 Confirmed Speakers Paul Hiskens, Head of...

2018 Confirmed Speakers

Paul Hiskens, Head of Digital and E-commerce, Coca-Cola European Partners Mohamed Badaoui Najjar, East Europe Region Head, Beverage R&D, PepsiCo (pending)

Nick Brown, Head of Sustainability, Coca-Cola European Partners John Brennan, Category Director – Grocery, Impulse, BWS, Tesco Dieter Deceuninck, Global Director Strategy & Insights, Danone

Hans Von Bochove, VP Public Affairs Europe, Coca-Cola European Partners Dr Melanie Felgate, Senior Consumer Insight Analyst, Global Data

Will Whittaker, Head of Liquid Development, Britvic Soft Drinks Jason Sennitt, General Manager – Merchant’s Heart, L.R. Suntory

Ben Branson, Founder, Seedlip Ltd Lee Taylor, EVP Innovation, CO-RO S/A

Cheryl Walker, Senior Analytical Technologist – Development, Britvic Soft Drinks Luke Montgomery-Smith, Co-Founder, Wild Fizz Kombucha

Joe Benn, Co-Founder, Ugly Drinks Darryl Burton, Managing Director, Peter Spanton Drinks

Anna Hagemann Rise, Communications Director, Fazer Lifestyle Foods Duncan O’Brien, Founder, Dalston’s

Paul Isherwood, Head of Technical & Quality, The SHS Group Drinks Division Hugh Duffie, Director, Sandows

Pedro Miguel Coelho, Chief International Officer & COO, Sunlover Rubén González, CEO, Raw Superdrinks

Christopher N Banks, Chair, Cracker Drinks Co Ltd Sukhi Sindhu, Director, DRINKmaple

James Shillcock, Founder, Vivid

Event Highlights

The flagship event of the beverage industry has returned to facilitate insightful discussions, engaging sessions, interactive roundtables and informative panels whilst giving rise to unlimited networking opportunities. This year centered on the evolving informed consumer demanding choice, natural ingredients and understanding the process involved to create the product. The

key themes this year are:

For sponsorship opportunities please contact: Val Gerasimuk

Valentin.Gerasimuk@Arena-International.com | +44 (0) 207 936 6794

For Program enquires please contact: Elizabeth Williams

Elizabeth.Williams@Arena-International.com | +44 (0) 207 936 6794

Adultification Flavour Pallets

Health & Wellbeing Sustainability Premiumisati

on

Conference Name: Innovation in Non-Alcoholic Beverages Conference Date: 26th September 2018

Reacting to the growingly health conscious and sophisticated consumer through quality and natural ingredients

Programme Day One 08:15 Registration and refreshments

08:50 Chair’s opening remarks

09:00

Incorporating the value of sustainable beverage packaging to appeal to the mindful consumers

Evaluating all viable options from glass, can, plastic to balance sustainability, price and appeal to the informed consumer

Managing consumers awareness of the impact of the beverages industry to highlight the need for innovation through alternative methods

Addressing the viable opportunities in all areas of manufacturing and production for the next generation of sustainable packaging

Creating a closed-loop recycling scheme to create a sustainable product

Assessing how to target create easier recycling through biodegradable alternatives to appeal to environmentally conscientious consumers

Nick Brown, Head of Sustainability, Coca-Cola European Partners

09:30 Session reserved for PureCircle

10:00

Creating agility inside a large corporation to ensure constant innovation

Sustaining product pipeline whilst shortening product lifecycle to ensure constant growth

Addressing limitations in supply infrastructure to make cost effective smaller innovative batches

Balancing master brands with smaller innovation to continue brand development whilst appealing to the changing consumer

Including product development from a wide range of sources to deliver a technical roadmap for new products to enter the market

Ensuring flexibility and speed to respond to changes in the market whilst adhering to internal regulation hurdles

Will Whittaker, Head of Liquid Development, Britvic Soft Drinks

10:30 Morning refreshments and networking

11:00

Examining if the 30% of 18-26 year olds that are alcohol free will give rise to more innovative non-alcoholic options

Normalising non-alcoholic fixtures at bars and retailers to remove stigma around non-alcoholic alternatives

Building the pricing and quality strategies necessary to expand and sustain this new category

Exploring how non-alcoholic drinks are driving innovation in regards to herb and botanical flavor trends

Accepting the challenge to reposition and create healthier and less calorific alternatives to alcoholic beverages

Creating theatre around non-alcoholic drinks to give credibility to your product to increase consumption

Giving consumers choice by creating the same experience through innovation in non-alcohol alternatives to give ‘mouth burn’ feel

Ben Branson, Founder, Seedlip Ltd

11:30

Searching for the next generation of Stevia to decrease sugar content in all beverages

Discussing whether there is a difference between natural sugar or sweeteners for the health conscious consumer

Overcoming economic viability for alternatives to sugar whilst maintaining the taste factor

Considering investment, regulatory barriers and availability of alternative ingredients to introduce feasible options

Challenging perceptions of Stevia to address if it will ever become widely publicly accepted in the use of beverages

Finding natural flavours and sweeteners that don’t force consumers to choose sugar and artificial ingredients

Cheryl Walker, Senior Analytical Technologist – Development, Britvic Soft Drinks

12:00

Delving into the disruption in the high sugar sector to appeal to the health aware population

Considering opportunities for new brands to disrupt in the wake of the ban from major retailers in March to sell high sugar energy drinks to under 16s

Highlighting the +7.9% growth in the energy drinks sector as the highest growth sector showing its commercial potential (compared with +1.2% growth for juice)

Providing low sugar options which can rival the established players as consumers are becoming increasingly aware of ingredients

Exploring if there is a need to reformulate, to compromise on sugar content or to stay the same to retain loyal customers

Evaluating the impact of the sugar tax and the effect it’s had on people’s perception of the industry Dieter Deceuninck, Global Director Strategy & Insights, Danone

12:30 Session reserved for Sponsor

13:00 Lunch and networking

14:00

Panel Appreciating consumers right to have a choice of sugary drinks to avoid public backlash

Understanding if the consumer has changed their drinking habits in the wake of the sugar tax to ensure relevant reformulation or alternative innovation

Incorporating the need to keep full sugar options to avoid disgruntled customers

Exploring if natural sugar is any better than added sugar to avoid confusing the consumer

Addressing if the sugar tax has driven billions of calories of sugar out of peoples diets

Considering the change in serving size and the move away from sharing bottles to smaller individual beverages to fit into the active and disposable society

Duncan O’Brien, Founder, Dalston’s Christopher N Banks, Chair, Cracker Drinks Co Ltd Sukhi Sindhu, Director, DRINKmaple

14:30 Session reserved for TAIYO

15:00

Focusing on the growingly aware consumer to ensure healthy products whilst maintaining quality taste

Ensuring mouth feel aspect isn’t lost when replaced with alternatives to sugar

Harnessing the 42% of consumers that proactively seek products to improve their health to increase revenue

Growing reluctance from the consumer for substituting natural sugar for sweetener driving the need for alternative options

Highlighting the growing trend of combining sweet with savoury flavours to reduce sugar needed whilst ensuring enjoyable taste

Assessing the benefits of rebranding to create a new brand to appeal to the healthier consumer Paul Isherwood, Head of Technical & Quality, The SHS Group Drinks Division

15:30 Afternoon refreshments and networking

16:00

Session TBC James Shillcock, Founder, Vivid

16:30

Innovation spotlight: 3 disruptor companies discussing their journey so far Addressing the necessary journey and innovation required to break into the market

Highlighting how to create a strong brand despite limited resources

Preparing for the challenges of small scale production and limiting unnecessary risks

Designing the necessary budget plan to create an accessible price point

Sourcing the right ingredients to ensure product quality

Promoting continual innovation of your product to ensure long term future

Luke Montgomery-Smith, Co-Founder, Wild Fizz Kombucha Pedro Miguel Coelho, Chief International Officer & COO, Sunlover Hugh Duffie, Director, Sandows

18:00 Chair’s summary and close of conference

Conference Name: Innovation in Non-Alcoholic Beverages Conference Date: 27th September Programme Day Two

08:15 Registration and refreshments

08:50 Chair’s opening remarks

09.00

Speaker Hosted Roundtables Interactive roundtable sessions offer a unique opportunity to come together with your peers to share best practice and develop solutions to critical challenges facing the industry as a whole. Hosted by industry experts and each focused on a single issue, roundtables are an exciting, interactive way to build your personal network and learn from the experience and expertise of others. Each roundtable session lasts for 45 minutes, and delegates may attend up to 2 roundtables

RT 1 Should retailers stop accepting plastic to force packaging innovation from companies John Brennan, Category Director – Grocery, Impulse, BWS, Tesco

RT2 Discussing the future trends for beverages and full progression into adultification of non-alcoholic alternatives Paul Hiskens, Head of Digital and E-commerce, Coca-Cola European Partners

RT 3 Maintaining premium credentials when growing your product to the mainstream Jason Sennitt, General Manager – Merchant’s Heart, L.R. Suntory

RT 4 Highlighting the difference in innovation between east and west to discover varying trends Mohamed Badaoui Najjar, East Europe Region Head, Beverage R&D, PepsiCo (pending)

RT 5 Maintaining craft magic whilst expanding business opportunities to remain true to brand values Darryl Burton, Managing Director, Peter Spanton Drinks

10.30 Morning refreshments and networking

11:00

Session TBC Hans Von Bochove, VP Public Affairs Europe, Coca-Cola European Partners

11:30

Addressing innovation for how beverages are served to add value

Establishing benefits from the perfect serve to increase customer engagement in non-alcoholic alternatives

Discussing the potential of beverage subscription services to give little cost or risk to the consumer to sample a selection of new products

Analysing various packaging options to incorporate quality or cost factors to appeal to different target markets

Creating premiumisation to gain market share through quality rather than against traditional large volumes sold

Exploring innovate options into how your drinks are displayed in anticipation for queue-less stores

John Brennan, Category Director – Grocery, Impulse, BWS, Tesco

12:00 Session reserved for sponsor

12:30

Focusing on the growingly aware consumer to ensure healthy products whilst maintaining quality taste

Ensuring mouth feel aspect isn’t lost when replaced with alternatives to sugar

Harnessing the 42% of consumers that proactively seek products to improve their health to increase

revenue

Growing reluctance from the consumer for substituting natural sugar for sweetener driving the need for alternative options

Highlighting the growing trend of combining sweet with savoury flavours to reduce sugar needed whilst ensuring enjoyable taste

Assessing the benefits of rebranding to create a new brand to appeal to the healthier consumer Anna Hagemann Rise, Communications Director, Fazer Lifestyle Foods

13:00 Lunch and networking

14:00

Exploring innovation trends across the industry to deliver insight for future decisions

Delving into the high growth sub categories within non-alcoholic beverages to see where the key growth opportunities lie

Showcasing the power in the strength of the healthy hydration movement to relate to your consumers

Winning the war against sugar by finding the right balance between product reformulation and consumer demand

Capitalising on alcohol avoidance by tapping into new premium consumption occasions for non-alcoholic beverages

Uncovering emerging opportunities for beverage innovation in the future

Dr Melanie Felgate, Senior Consumer Insight Analyst, Global Data

14:30

Case Study CO-RO Incorporating the right mindset into your company for innovation to flourish

Addressing the challenges of moving from a traditionally rigid corporation into an innovative company to avoid stifling innovation

Encouraging the right principles and environment to foster innovation for successful progression of exciting products

Developing a key philosophy to ensure successful cross functional communication from the creative innovation end through to the structured office to maintain flexibility

Designing a tangible business plan to ensure successful production from developing ideas to end product

Following the CO-RO journey and overcoming the obstacles for sparking continuous innovation

Lee Taylor, EVP Innovation, CO-RO S/A

15:00 Session reserved for sponsor

15:30 Afternoon refreshments and networking

16:00

Showcasing the innovation from adultification in the soft drinks industry to develop new products

Opportunity inside a growing sector to create new and exciting non-alcoholic products to give choice to the consumer

Adding new depths of flavours to appeal to the changing taste pallet of the public

Looking outside of sweeteners and emergence towards natural only products

Exploring formulation of ‘unsweet’ soft drinks with no sweeteners or sugar to challenge taste perspectives

Fostering innovation to create products for both everyday consumption and special occasions to appeal to the alcohol free adults

Rubén González, CEO, Raw Superdrinks

16:30

Identifying the importance of branding for smaller companies to create an engaging platform

Utilising social media to create a lifestyle for consumers to buy into to create brand awareness

Exploiting the unique, agile and innovative nature of disruptor brands to combat lack of capital

Highlighting the challenge of getting noticed by the consumer to increase impulse driven sales

Challenging the large corporations through agility to establish yourself as a competitor

Creating the change towards less sugar, better ingredients and sustainability to ensure attention from consumer

Joe Benn, Co-Founder, Ugly Drinks

17:00

Looking at the opportunities from the decline in consumers buying traditional sugary soft drinks

Highlighting the increasing fragmentation of the market and creating room for innovative products

Responding to the increase in adult population of non-alcoholic drinkers and their relevant taste buds to ensure appealing to the growing sophisticated consumer

Examining the high growth categories as customers are becoming more conscious about, what are they consuming to give rise to potential innovation

Unlocking incremental parts of the market through innovation to increase revenue potential

Appreciating that 48% of consumers are actively choosing drinks with low or no sugar resulting in a shift of purchasing decisions

Sukhi Sindhu, Director, DRINKmaple

17:30 Chair’s summary and close of conference