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2017 Media Kit
Published Every SaturdayEstablished 1995
Circulation: 28,000
Weekly Readership: 110,925*
* Print & Online
East Metro Atlanta’s Premier Community Newspaper
• 2346 Candler Road • Decatur, GA 30032 • 404-284-1888 • Fax: 404-284-5007 • www.CrossRoadsNews.com
Source: Circulation Verification Council
Website eBlast
W h o w e a r e About us
CrossRoadsNews provides its readers with accurate,
unbiased information to empower them to be
proactive in protecting and improving the quality of life
they have worked so hard to achieve.
5,551 Database Recipients Subscriber + Opt-In Email
Digital
22,248 Avg. Monthly Digital Edition Page Views
144,742 Avg. Monthly Website Page Views
Our Mission
• 2346 Candler Road • Decatur, GA 30032 • 404-284-1888 • Fax: 404-284-5007 • www.CrossRoadsNews.com
C o n n e c t i o n s Online networking
Social Media+5.4k Followers +1.9k Followers+4.7k FB Likes
• 2346 Candler Road • Decatur, GA 30032 • 404-284-1888 • Fax: 404-284-5007 • www.CrossRoadsNews.com
D e m o g r a p h i c s Key Readership
CrossRoadsNews serves a highly desirable market in a number of key
consumer categories.
• 2346 Candler Road • Decatur, GA 30032 • 404-284-1888 • Fax: 404-284-5007 • www.CrossRoadsNews.com
C i r c u l a t i o n Widespread Distribution
T a r g e t a r e a s
Zip Code Breakdown
30345 Atlanta 100 30002 Avondale Estates 50 30316 East Atlanta 3,250 30317 East Atlanta 150 30021 Clarkston 575 30030 Decatur 450 30032 Decatur 4,727 30033 Decatur 175 30034 Decatur 3,150 30035 Decatur 525 30038 Lithonia 4,595 30058 Lithonia 4,030 30079 Scottdale 125 30083 Stone Mountain 3,325 30087 Stone Mountain 1,675 30088 Stone Mountain 650 30084 Tucker 425Subscriptions, Tearsheets 23Total 28,000
Published weekly on Saturday Circulation verified by
30345
30038
30034
3003530032 30058
30087
30088
30083
30084
30002
30316
30317
30021
30030
30033
30079
Circulation: 28,000
• 2346 Candler Road • Decatur, GA 30032 • 404-284-1888 • Fax: 404-284-5007 • www.CrossRoadsNews.com
D e m o g r a p h i c s Key Readership
Source: Circulation Verification Council
Women comprise 59% of CrossRoadsNews readers.
More than 34% of our readers are college graduates.
• 2346 Candler Road • Decatur, GA 30032 • 404-284-1888 • Fax: 404-284-5007 • www.CrossRoadsNews.com
D e m o g r a p h i c s Key Readership
CrossRoadsNews superserves the Southeast Quadrant of metro Atlanta, including the largest black middle class in the United
States.
CrossRoadsNews provides its readers with accurate, unbiased
information that empowers them to be proactive in
protecting and improving their quality of life.
To connect with this dynamic, lucrative audience, call 404-284-1888 or email advertising@crossroadsnews.com
Local • Thorough • Insightful■ 75.5% of readers frequently purchase goods or services from ads seen in CrossRoadsNews■ 42% Household income over $75,000■ 2.525 Average readers per edition■ 21% Keep their CrossRoadsNews more than one week
Source: Circulation Verification Council Readership Surveys
The MedianIncome for the United States
was $50,046 in 2010.*
*Source: U.S. Census Bureau, American Community Survey
More than 120,000readers per week.
PUBLISHED SATURDAYS
*Audited Print Circulation and Online Unique Visitors
Household Income
Age Range
Source: The Media Audit, Atlanta Market Surveys • December 2007 - January 2008
For more reader stats, including shopping habits and spending plans, call (404) 284-1888 or email advertising@crossroadsnews.com
• 2346 Candler Road • Decatur, GA 30032 • 404-284-1888 • Fax: 404-284-5007 • www.CrossRoadsNews.com
73% Dining &
Entertainment
72% Women’s
Apparel
62% Pharmacist
or Prescription Service
61% Men’s Apparel
61% Automobile
Accessories (tires, brakes or service)
56% Tax Advisor or
Tax Services
55% Vacations
or Travel
48% Children’s
Apparel
45% Furniture
or Home Furnishings
We asked our readers, “Which of the following products or services do you plan to purchase during the next twelve months?”
Buying Trends
Planned purchasesR e a d e r s h i p
32% Legal Gambling
Entertainment (Lottery, Casinos, Racetracks, Bingo)
32% Home
Improvements/Supplies
31% Cleaning Services
(Carpet Cleaning, Air Duct Cleaning, Home Cleaning)
30% Lawn
& Garden Supplies
25% Television
or Electronics
25%
Veterinarian
24% Health
Club or Exercise Class
23% Lawn Care
Service (Maintenance & Landscaping)
22% Used
Automobile, Truck or SUV
19% Financial
Planner (Retirement, Investing)
18% Carpet
or Flooring
18%
Computers, Tablets or Laptops
18% Major
Home Appliance
16% Home
Heating & Air Conditioning (service, new equipment)
16% Jewelry
16% Antiques
or Auctions
15% Art &
Crafts Supplies
14% New
Automobile, Truck or SUV
13% Childcare
11% Chiropractor
11% Real
Estate
10% Weight Loss
08% Wedding
Supplies
05% Attorney
04%
Motorcycles or ATV’s
01% Boats or
Personal Watercraft
Home Improvements/Supplies - 32%
Women’s Apparel - 72%
Financial Planner - 19%
Lawn & Garden Supplies - 30%
Automobile Accessories
- 61%
Men’s Apparel - 61%
Children’s Apparel - 48%
Television or Electronics - 25%
24% Florist
or Gift Shops
24% Education or Classes
24% Athletic & Sports Equipment
24% Cell Phone or Smart Phone (New
Service or Update Service)
Source: Circulation VerificationCouncil Readership Survey
• 2346 Candler Road • Decatur, GA 30032
Annual publicationsS p e c i a l s e c t i o n s
2017 Editorial Calendar
JanuaryDr. Martin Luther King,
Jr. BirthdayPublication Date:
Jan. 14, 2017I.O. Deadline: Dec. 14, 2016 Ad Deadline: Dec. 28, 2016
Articles and advertising celebrating the ideals of Civil
Rights Leader Dr. Martin Luther King, Jr., on his birthday. It will
highlight events and activities being held in King’s honor.
Potential Advertisers: Of wide interest.
JanuaryHealth & Wellness
ExpoPublication Date:
Jan. 21, 2017I.O. Deadline: Dec. 21, 2016 Ad Deadline: Jan. 4, 2017
This special section will focus on our 9th Annual Health & Wellness
Expo offering information to encourage residents of East Metro Atlanta to eat better and exercise
more.Potential Exhibitors: Medical centers, physicians’ practices, fitness centers & equipment
retailers, spas, health food stores, colleges with medical programs,
etc.
FebruaryBlack History Month
Publication Date: Feb. 11, 2017
I.O. Deadline: Jan. 30, 2017 Ad Deadline: Feb. 2, 2017
Articles and advertising focusing on events celebrating African-
American history and strides being made in the community. It will focus on events and activities celebrating the contributions of great African-
Americans.Potential Advertisers: Of wide
interest.
MayGraduation
Publication Date: May 20, 2017I.O. Deadline: April 25, 2017 Ad Deadline: May 9, 2017
Our Graduation section will profile candidates and issues for federal, state and local races.Potential Advertisers: Political parties, PACs and candidates.
HERITAGE
JulyBack-to-School Expo
Publication Date: July 15, 2017
I.O. Deadline: June 13, 2017 Ad Deadline: June 29, 2017The 9th annual Back-to-School
Expo offers the information parents and students will need to prepare
for the coming school year.Potential Exhibitors: Public &
private schools, tutoring services, afterschool programs, churches,
dance & karate schools, etc.
OctoberSenior/Baby Boomers
ExpoPublication Date:
Oct. 7, 2017I.O. Deadline: Sept. 8, 2017 Ad Deadline: Sept. 22, 2017
This expo celebrates active seniors and Baby Boomers with
topics such as travel, fitness, and Medicare enrollment information.
Potential Exhibitors: Medical providerss, specialty equipment
retailers, retirement communities, financial & estate planners, etc.
HolidayPublication Dates:
Nov. 19 & Dec. 6, 2017I.O. Deadline:
Nov. 1 & Nov. 28, 2017Ad Deadline:
Nov. 1 & Dec. 4, 2017Seasonal stories for
Thanksgiving, Christmas and Kwanzaa.
Potential Advertisers: Retailers, cities, tax preparers,
accountants, elected officials etc.
Contact: editor@crossroadsnews.com404-284-1888
www.crossroadsnews.com
• 2346 Candler Road • Decatur, GA 30032 • 404-284-1888 • Fax: 404-284-5007 • www.CrossRoadsNews.com
J o i n u s Celebrating unity
Educating & Empowering the Community
Seniors/Baby BoomersOctober 14, 2017
The spotlight turns to Seniors and the Baby Boomer generation in Cross-RoadsNews’ final expo for the year. Financial advisers, health-care providers, retirement communities and estate planners are among the vendors who can meet numerous potential clients during this excellent marketing opportunity.
Family & Back to SchoolJuly 22, 2017
Businesses and organizations serving families will showcase goods and services to help students have a successful school year. The expo highlights services from afterschool to private schools and options for adults looking to retool and sharpen their skills for new careers.
Health & WellnessJanuary 27, 2018
Healthcare providers, insurance companies, fitness instructors, spas, haircare & natural product providers, and others bring messages of good health and help empower residents to live more active lives. Exhibitors also offer health screenings, fitness & product demos.
• 2346 Candler Road • Decatur, GA 30032 • 404-284-1888 • Fax: 404-284-5007 • www.CrossRoadsNews.com
T e a m w o r k Together we can
Our customers include...
• 2346 Candler Road • Decatur, GA 30032 • 404-284-1888 • Fax: 404-284-5007 • www.CrossRoadsNews.com
G e t n o t i c e d Stick around
Sticker AdvertisingMake your ad stand out
CrossRoadsNews offers more solutions to advertise your company. Stand out from the crowd, by advertising on the front page, and customers can ‘re-stick’ your ad as a reminder everywhere!
Sticky-Note Material Pricing[CrossRoadsNews circulation 28,000]
We PrintBlack & Spot ColorUp to 25m $478 flat fee25m + $30 per m
4 color processUp to 25m $545 flat fee25m + $38 per m
We Apply Up to 1Om $80 per m + $50 set up fee10m — 25m $75 per m + $50 set up fee25m. + $60 per m + $50 set up fee
Great for special offers, grand openings, elections, & new product introductions that need to draw large audiences.
Get Noticed
3 x 3 in
• 2346 Candler Road • Decatur, GA 30032 • 404-284-1888 • Fax: 404-284-5007 • www.CrossRoadsNews.com
S t a y v i s i b l e Distribution
Pre-Print ServiceConnecting our ad clients to our readers
CrossRoadsNews’ deep penetration into the East Metro Atlanta Market offers a perfect vehicle to present your weekly pre-prints to our loyal readers.
Single & Multi-Sheet Preprints distribution available
*Discounted rates for weekly & bi-weekly insertions.
Full Run: 28,000
Minimum: 10,000
Size: 10”W x 8”D
(Larger sizes must be quarter-folded)
PAGES CPM* 1-4 $50 8-16 $55 20-24 $58 28 plus $60
• 2346 Candler Road • Decatur, GA 30032 • 404-284-1888 • Fax: 404-284-5007 • www.CrossRoadsNews.com
H y p e r - l o c a l Premier newspaper
* Print Category - Under 100,000 circulation
• Best Community / Public Affairs Reporting• Best Deadline Reporting• Best Non-Deadline Reporting• Best News Series• Best Hard Feature Story• Best Soft Feature (2) -- Tie• Best Photojournalism
in the Atlanta Association of Black Journalists’Pioneer Black Journalists Awards Competition*
Winner of Multiple Awards for Journalistic Excellence
• 2346 Candler Road • Decatur, GA 30032 • 404-284-1888 • Fax: 404-284-5007 • www.CrossRoadsNews.com
Outstanding Community Coverage
A w a r d - w i n n i n g Community journalism
2014DeKalb Bar Association
Liberty Bell Award “For Outstanding Community Service, Exemplifying the
First Amendment”
2013DeKalb NAACP
Benjamin L. Hooks Award for Outstanding Service
2012Winner, MillerCoors Messenger Awards
“Cell Phone Towers Going to Schools”
Atlanta Association of Black Journalists
Eight (8) Awards for Journalistic Excellence
2011Finalist, MillerCoors Messenger Awards
“Frolicking in the Polluted South River”
National Newspaper Publishers Association
Best Use of Photographs (Tabloid Division), 1st Place
Community Service Award, 2nd Place
Best Feature Story, 3rd Place
2008Suburban
Newspapers of America
Best Local Election Coverage (Vote ’08) Best Public Service Community Event
Promotion
2007Suburban Newspapers of AmericaGreat Ideas Award (CrossRoadsNews Expos)
National Newspaper Publishers Association
Community Service Award
2005DeKalb NAACP
President’s Award for Community Service
2004Atlanta Association of Black
JournalistsPioneer Black Journalist Awards
Series Reporting (for Coverage of Community’s Effort to Close Live Oak
Landfill) Editorial Writing (for Commentary on Atlanta’s Combined Sewer Overflows)
2003Atlanta Association of
Black JournalistsPioneer Black Journalist
AwardsCommunity Affairs (for Special Section on the Environment)
Series Reporting (for Coverage of Landfills in South DeKalb)
Editing & Design Award
2002The South DeKalb
Business AssociationDedicated Service &
Outstanding Leadership Award
2001ABWA, Rainbow
International ChapterCommunity Award
DeKalb NAACPBenjamin L. Hooks Award for
Outstanding Service
Atlanta Business League
Outstanding Achievement Award
2000Friends of the Wesley Chapel
LibraryCommunity Service
Award
1998, 1997, 1996
DeKalb Partners in Education
Outstanding Media Award
C o n t a c t u s Don’t miss out!
2346 Candler Road • Decatur, GA 30032 404-284-1888 • Fax: 404-284-5007 Advertising@CrossRoadsNews.com
www.CrossRoadsNews.com
Adsend Code: gadcr
Put crossroadsnews to work for you
Ad space reservations are due by Noon on the Friday prior to the week of publication.
Subject to change. Holidays, expos, and other events may have earlier deadlines. Publication day is Saturday. Call to confirm.
RATES & DEADLINESMechanical Data: Four (4) columns x 16-inch column depthFull page: 10.5" wide X 16” depth.Open Rate: $40 per column inchInsert Open Rate: $50 per thousandClassified Rate: $25 for up to 20 wordsWebsite Rates: Above the fold – $200 per month Below the fold $100
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