View
12
Download
0
Category
Preview:
Citation preview
Introductie
• Hosted by Connective Payments & AfterPay
• Expertgroep bestaat uit afgevaardigden van Kleertjes.com, Intergamma, KLM, Sundio Group, Netflix, Rabobank, Mastercard, Van Engelen Schoenen, AON, Nuhip, MyOrder, Scoupy, Thuiswinkel, Bottomlines, EMS, Startupboothcamp, TTW Holding
• De onderzoeksvraag is ……..
Consumers come to expect a seamlessbuying experience supported by
frictionless payments. Like 1-click payments online by leading retailers,
in-app and buy buttons.
Strong growth in remote m-commerce. In-app purchases result in higher
engagement and conversion.10% of Black Friday online sales
originated from In-App
Channel convergence is happening now. Remote ordering in
store, self checkout, in-app notifications and deals, click&collect.
Customer recognition becomes crucial, either by active or passive check-in. A
balance off convenience and strong authentication; combination of
biometrics, device recognition andbehavioural scoring.
These requirements and new convenience business models like
contextual and subscriptioncommerce, recurring payments, and
the IoT gear towards secure paymentcredentials storage and consumer
authentication.
Payments integrate in the ordering process. Ordering
products or services, vouchers, loyalty, payment, fast pick up or
delivery combined in apps.
On top of the classic internet…
5
2021, waar gaan uw consumenten mee betalen….
http://www.paymenteye.com/2016/08/30/how-we-pay-europe/
Contextual Commerce: Enable easy and natural fit purchase opportunities into regularactivities, the context.
How does it work?Use search activities, location, preferences, recommendations, social contacts during the moment of interest in a specific context.
Hilton and Uber integrated functionality in each others apps. Booking a Hilton room, checking in and receive a digital key for the room. Reserving the cab for your leave. Discover the local scene, tips from local Uber riders.
Next: using awareness of your location, destination, timetable to enable cross sell offers from other partners.
Social Commerce:Related to contextual commerce, buying interested thatoriginates from interaction with favorite brands or your socialnetwork. Brands use chatbots and AI to manage interaction.
How does it work?Buy buttons enable direct purchases integrated in mostlyinwith social media and messaging apps. Decisions are based on interactions and discussion. Pinterest and Facebook beeing most succesfull.
New business models & channels
Subscription Commerce:Enable convenience for regularly used products or services. Better service often at a lower price.
How does it work?Manage subscriptions that don’t require the consumer tosearch for products and perform checkout per transaction.
From Blendle to Amazon Prime. Low interest volume products like petfood to healthy food and delivery of monthly surprise boxes.
New business models & channels
Internet of Things:Sensors and machines ability to communicate and combinedwith big data and analytics solve problems, provide higherpredictability and efficiency
How does it work?Pairing connectivity with data analytics and locationawareness
Connected cars, homes, fridges, tv’s, wearables are among the 25 billion devices that will be IoT enabled.
New business models & channels
Dashbuttons
Existing online friction;
Have to create an account
Get surcharged
Delivery date doesn’t fit
Favorite payment method not supported
Need token, card or 3D secure
Unclear checkout proces
Different customer experience on payment pages
Unexpected costs
Unable to redeem offers and coupons
Payment method is not working well
The why of new checkout solutions
Returning customers In App or in Webshop
Store customers card details and tokenize them. Enables a swift checkout at their next purchase and enables subscription models. Current top retailers provide a 30% faster checkout. AB test the checkout regularly and provide 2nd chance.
New customers in Webshop
Support new checkoutsolutions that know your customer, have a large reach or accept customers realtime.
Wallets and Open Invoice provide a frictionless checkout that consumers prefer. Instalments and consumer credit are the next big thing.
Integrated payments for new business models
Integrate your services within other contexts. Requires an API strategy and tokenization or Open Invoice to enable in context buy buttons.
Including requirements for the new business models
Recommended