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2015 KECC Volunteer Coordinator Training
Welcome to the2015 KECC
Field Coordinator Training
2015 KECC Volunteer Coordinator Training
2015 KECC ChairSecretary Ambrose WilsonPublic Protection Cabinet
2015 KECC Volunteer Coordinator Training
Why KECC?» One Fundraiser» Limits time taken away from the job» Allows state employees to support their passions
through payroll deduction» Overseen by Personnel Cabinet » Selected Charities highlighted but able to give to any
Kentucky non-profit
2015 KECC Volunteer Coordinator Training
Who Benefits
?
2015 KECC Volunteer Coordinator Training
Lead and Field Coordinators – WHY YOU?» You are an opinion leader -- you are visible in the
organization
» You support the campaign by making a personal gift
» Your fellow employees respect you
» You have the support of - and access to – your department, division or office leadership
» You have the desire and takes time to do the job
2015 KECC Volunteer Coordinator Training
Lead and Field Coordinators – WHY YOU? Even more reasons!
» You are results-oriented
» You are able to ask for donations
» You have the ability to develop a team …and be a team leader
» You have excellent communication skills
» And, you follow through!
2015 KECC Volunteer Coordinator Training
10 Steps to a Successful Campaign1. Get to know to the KECC, and get leadership involved2. Recruit a winning campaign committee3. Review past performance, set an aggressive goal, make a
great campaign plan and timetable4. Educate your offices about and promote the campaign 5. Conduct a Leadership and Cornerstone Giving Campaign
2015 KECC Volunteer Coordinator Training
10 Steps to a Successful Campaign6. Hold an office-wide Kickoff Event7. Make the campaign fun and exciting8. Give everyone the opportunity to participate, and make a
personal gift9. Monitor your progress, report results and say THANK
YOU!10. Stay connected to KECC year round.
2015 KECC Volunteer Coordinator Training
1. Get to know the KECC, and get leadership involved Seven Charities: 100% of gift goes to listed charities 90% of gift goes to write-in designated charities Review the leadership strategy checklist in the handout, and
use it to engage your office leadership throughout the campaign.
2. Recruit a winning campaign committee 1:50 ratio – review what makes a great volunteer Remember: All Giving is LOCAL!
2015 KECC Volunteer Coordinator Training
Cabinet Coordinator
Office / Department Coordinator
Division / District Coordinator
Branch Coordinator
Section Coordinator
Unit/County Coordinator
Cabinet Co-coordinator
The best ratio?1 Volunteer for every 50 State Employees
2015 KECC Volunteer Coordinator Training
Keep in mind…90% of campaign work is done
before the very first ask!Success comes BEFORE the ASK!
2015 KECC Volunteer Coordinator Training
3. Review past performance / Set an aggressive goal / Establish campaign plan and timetable What worked well and what didn’t? % participation; per capita giving; # of Leadership Donors; # of
Cornerstone Donors Set goal for your office Campaign Kick-off: August 11 Statewide Campaign Ends: November at the finale Establish a 6 – 8 week time frame within these dates Have each division /department establish their time table
2015 KECC Volunteer Coordinator Training
4. Educate and Promote Two weeks before kick-off begin sending educational
information. Make it fun! 100% of gift goes to the Listed charities 90% of gift goes to write-in designated charities 7 Charities – list them Discuss what each Charity accomplishes www.kecc.org
2015 KECC Volunteer Coordinator Training
5. Conduct a Leadership and Cornerstone Giving Campaign Encourage donations at 1% Recruit a Cornerstone Chair
6. Hold a office-wide campaign kick-off Make it fun and exciting Not designed as a fundraiser
2015 KECC Volunteer Coordinator Training
7. Make the campaign fun and exciting This is your campaign, be CREATIVE! Learn from your peers, KECC Blog
8. Give EVERYONE the opportunity to participate… and make a personal gift yourself! Hold Campaign Small Group Meetings Ensure everyone has the opportunity – this means
everyone is asked personally! Follow-up with those not attending
2015 KECC Volunteer Coordinator Training
How to run an Employee Group Meeting:
Prep Work: Look ahead to find the best date, work with your
Department / Division / Office leadership to schedule your group meeting around the best possible attendance.
Contact the Deby in the KECC administrative office to schedule a charity speaker (deby.davis@uwky.org).
Give incentives to come, if it isn’t part of a mandatory meeting
2015 KECC Volunteer Coordinator Training
The Group Meeting Timeline
WHAT WHO TIME (25 – 30 Minutes)Welcome & Campaign Endorsement CEO or Senior Executive 2 Minutes Remarks & Facts – Why KECC? Campaign Coordinator 3 Minutes Introduction of Campaign Video Campaign Coordinator 1 Minute Show Campaign Video Campaign Coordinator 5 Minutes Introduction of Speaker Campaign Coordinator 1 Minute Possible Personal Experience A Team Member / Agency 5 - 7 MinutesIntroduction of KECC Speaker Representative
2015 KECC Volunteer Coordinator Training
The Group Meeting Timeline (continued)
WHAT WHO TIME (25 – 30 Minutes)
Explanation of Pledge Form, Incentives Campaign Coordinator 3 Minutes Questions & Answers Campaign Coordinator 3 Minutes Ask for a Gift / Fill Out Pledge Form Campaign Coordinator 4
MinutesTurn in Pledge Form when leaving Say THANK YOU! Campaign Coordinator 1 Minute
2015 KECC Volunteer Coordinator Training
9. Monitor your progress, report your results and say THANK YOU! Follow-up emails to coordinators weekly Report progress to all donors weekly Congratulate groups / Say thank you to groups as they
finish Field coordinators: Report your results and send completed
materials to your lead coordinator. Lead coordinators: plan to attend coordinator rallies at the
Department of Aviation building on Airport Rd in Frankfort.
2015 KECC Volunteer Coordinator Training
10. Communicate about KECC and stay connected year round Set up a process with your team to forward KECC
newsletters to your whole Department / Division / Office. Make sure KECC news and success stories get to the people who need them – THE DONORS!
Make KECC part of the office year round. Set an annual calendar for events, use upcoming state and national holidays as themes, invite a charity rep, boost morale and interest in the campaign.
2015 KECC Volunteer Coordinator Training
Supplies and Support » Web: www.kecc.org
Office: 502-589-2296
» Brochure Print, Braille, PDF
» Posters
» Video Standard Format and Captioned
2015 KECC Volunteer Coordinator Training
Supplies and Support » Report Envelope
» Special Event Envelope
» Pledge Forms Standard
Cornerstone
New Employee
Separation
2015 KECC Volunteer Coordinator Training
Special Events»Run your payroll deduction campaign first!
»Work around your calendar, but don’t give up a $5 per pay period payroll deduction gift ($120) for the sake of a $5 gift at a chili cook-off.
»Communicating Your Special Event
Kevin.McIver@uwky.org
List of Activities, Locations, Dates and Organizing Group
2015 Personnel Golf ScrambleMonday, August 17, 2015
7:00 AM Registration and events8:00 AM Shotgun Start
Wildwood Country Club 5000 Bardstown Road, Louisville, KY 40291
$115 before August 7, $125 after August 7
Cost includes green fees, cart, beverages, lunch.Visit KECC.org/golf1 to register!
2015 KECC Volunteer Coordinator Training
Charitable Gaming UpdateStephanie Ledford, Fiscal OfficerDept. of Charitable Gaming
2015 KECC Volunteer Coordinator Training
Goal Setting»Review of past performance
»Goal established from last years amount raised Increase total dollars by:
Increase participation Increase average gift
Leadership Giving Cornerstone Giving
2015 KECC Volunteer Coordinator Training
Your Next Steps»Evaluate past results
Determine where improvements can be made Determine where to say thanks and ask to maintain last year’s gift
»Recruit co-leaders – Your Committee Recruit volunteers & submit names to deby.davis@uwky.org
»Recruit a Cornerstone Chair (if utilizing)»Encourage individuals from across the state to attend regional meetings»Set campaign dates for your office
2015 KECC Volunteer Coordinator Training
Let’s watch the2015 Campaign Video
2015 KECC Volunteer Coordinator Training
Questions?
2015 KECC Volunteer Coordinator Training
THANK YOU!Let’s make this a
great year together!
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