2013.04.24 legal marketing you.0

“If you think you’re to small to be effective, you’ve never been alone in a dark room with a mosquito”

And it’s only 200 large-type pages!!!

SETH GODIN DEFINES THE PURPLE COW AS “…ANYTHING PHENOMINAL, COUNTERINTUITIVE, EXCITING…

REMARKABLE.”

Most lawyers are “traditional marketers”

Not usually a

But let’s make you remarkable…

Remarkable marketing is the art of building things worth noticing,

right into your product or service. Not slapping on

marketing as a last-minute add-on, but understanding that if

your offering itself isn't remarkable, it's invisible.

PRODUCT

VS.

VALUE

THE WORTH OF SOMETHING TO

SOMEONE

HOW DO YOU IMPROVE YOUR CLIENT’S CONDITION?”

PRODUCT

REAL ESTATE CLOSINGWILLDIVORCECONTRACT

VALUEWHY SHOULD THE CLIENT ORREFERRAL SOURCE CHOOSE YOU?

WHAT MAKES YOU THE BETTER CHOICE?

Experience?Are you an expert in the field?How do you make your clients feel during the process?

THESE THINGS WILLDIMINISH YOUR VALUE

• Guarantee a certain result

• State you will do a better job than a competitor

• Overpromise and underperform

• Reduce your fee

• Fail to be the captain of the ship

HOW CAN YOU PROVIDE VALUE TO YOUR CLIENT OR REFERRER?

• House calls• Spend some time “off the clock”• Have a computer in your waiting room• Be proactive with client and referral calls• Consider Google Alerts to stay up to date with clients/referrers• Send birthday cards• Have a firm “open house”• Value Based Pricing• Limited Assistance Representation• Creating client extranets• Blog• Stay active in your community

• BUILD YOUR RELATIONSHIPS ON THREE WORDS

• KNOW• LIKE• TRUST

Build Strong Relationships (Trust)

Be Relevant (Like)

5 B’s of Branding You 2.0 (Know)

Be Ubiquitous

Be Social

Be Interesting

Be Remarkable

Be Yourself

Learn to Sell (at least a little bit)

1,200,000

GOOD LUCK TO YOU!

Alan J. Klevan, Esquire99 Needham Street, Suite 1422

Newton, MA 02461617-564-3299

alan@klevanlawfirm.comwww.linkedin.com/in/alanklevan

www.twitter.com/AlanKlevan