2012 edcon pinterest4realtors

Using Pinterest to Expand Your Brand

& Shape Your Digital FootprintWA Realtors CE EdCON)

Brett Allen – www.eProBrett.com NAR e-PRO Instructor | WA Realtors Tech Educator | Realtor®, eXp Realty | Owner, eComprehend

Consulting

What is ? Create online Pin

BoardsPin Images &

VideosShape your

DIGITAL PERSONACONNECTIONS

by way of THINGS

for Realtors

Almost 25 Million Uniques

Tumblr is a microblogging platform and social networking website that allows users to post multimedia.

for Realtors

via Repinly.com

for Realtors

via Repinly.com

for Realtors

via Repinly.com

for Realtors

via Repinly.com

for Realtors

http://blog.buzzreferrals.com/2012/06/whats-interest-with-pinterest.html

www.buzzreferrals.com - Infogram

for Realtors

for Realtors

for Realtors

for Realtors

for Realtorsbuzzreferrals.com

Using Pinterest to Expand Your Brand

& Shape Your Digital FootprintWA Realtors CE (3.5 Hr

Course)

Brett Allen – www.eProBrett.com NAR e-PRO Instructor | WA Realtors Tech Educator | Realtor®, eXp Realty | Owner, eComprehend

Consulting

Basics BOARDSCreateGroup Boards

PINSWebsite/Apps: Pin &

RePinPin It ButtonUpload Pins

Basics BOARDSCreateGroup Boards

PINSWebsite/Apps: Pin &

RePinPin It ButtonUpload Pins

PRO-GRADE TIPS

iPad /iPhone “Pin it” Button A little trick for adding “Pin it” button to iPad or iPhone.

Not available for Android … yet!

www.ecomprehend.com

Pinterest Buttons [About > Goodies]Adding Pinterest “Pin it” button to your blog postsWebsite short

code. WP Plugins.

Integrating Pinterest: FacebookAdd Pinterest Activity to Your Facebook Timeline

Integrating Pinterest: FacebookSelect Username > Settings

Pinterest App1. Official Pinterest App 2. Available for Apple3. Available for Android4. Getting better every day

Realtor Strategies & TacticseComprehend

Goals1. Expand Reach2. Foster Trust3. Derive Referrals

1. Complete Profile 100%

Strategies & Tactics

Getting StartedCreating Your

Profile1. Image 2. Brief Bio3. Links4. Pins Sources5. Boards

2. Pin toCentral Theme

Strategies & Tactics

3. Biz-Per Pin Descriptions

Strategies & Tactics

4. Follow &Comment on Local Pin Mavens

Strategies & Tactics

5. Integratewith FacebookPage & Twitter!

Strategies & Tactics

6. Use#hashtags

Strategies & Tactics

7. “Like” Pins From Prospects& Client

Strategies & Tactics

8. Create Boards that Serve as FAQs

Strategies & Tactics

9. Use Pins to Push toYour Blog!

Strategies & Tactics

10. PinYour “HD”Listing Images

Strategies & Tactics

11. Invite Clients toAdd their own Pins

Strategies & Tactics

12. Invite Business Partners toSHARE Boards

Strategies & Tactics

13. Create & Pin to at Least 8 Boards

Strategies & Tactics

14. Use @usernameto target friends14b. Set your username to

match your Twitter nameStrategies & Tactics

15. Have FunStrategies & Tactics

A few examples …

Case Study: Retailer

Case Study: Small Biz

Coupon Lady

Case Study: Personal

Public Figures

Case Study: Personal

Author & Blogger

Case Study: Businesses

Service Businesses

Case Study: Real Estate

RealtorsBrokeragesListings

Case Study: Real Estate

Brokerage

Case Study: Real Estate

Brokerage

-- FAIL --

Case Study: Real Estate

Specific Listing

Case Study: Real EstateClicks through to listing onto Realtor’s blog or website.

Case Study: Real Estate

Listings

Case Study: Real Estate

Listings

Case Study: Real Estate

Listings

Case Study: Real Estate

Click through to Listings

Brett Allen brett@ecomprehend.com

360-316-9338www.pinterest.com/epro

brettwww.eComprehend.com