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1 La Salle Parque de Innovación de Servicios para las Personas
“Services Science: Filling the Gap Between Knowledge
and Needs” IESS 1.1, Geneva February 17 2011
By Rafael Zaballa (rzaballa@lasallecampus.es
La Salle Innovation Park of Services for People (Madrid)
2 La Salle Parque de Innovación de Servicios para las Personas
wareness !
3 La Salle Parque de Innovación de Servicios para las Personas
4 La Salle Parque de Innovación de Servicios para las Personas
In 1800, 3% of the world population lived in cities
In 1900, 13% of the world population lived in cities
In 2007, (in only 107 years) more than 50% …
By 2050 we will reach 70%...
3200 million people live in cities
by 2030 we will reach 5200 million
In 1950, only Tokyo & Nueva York were over 10 million inhabitants
In 2020, Dheli, Dhaka, Jakarta, Lagos, Mexico D.F., Bombay, New York,
Sao Paulo & Tokyo will surpass 20 million
In 2020, there will be more than 500 cities with more than udades 1
million inhabitants
POPULATION IN CITIES
5 La Salle Parque de Innovación de Servicios para las Personas
6 La Salle Parque de Innovación de Servicios para las Personas
7 La Salle Parque de Innovación de Servicios para las Personas
THE CITY OLYMPICS
8 La Salle Parque de Innovación de Servicios para las Personas
9 La Salle Parque de Innovación de Servicios para las Personas
10 La Salle Parque de Innovación de Servicios para las Personas
“The City is not the problem . The City is the solution”
Jaime Lerner
11 La Salle Parque de Innovación de Servicios para las Personas
12 La Salle Parque de Innovación de Servicios para las Personas
World Economy Concentrating in Cities
The thirty (30) main cities in the world accumulate 30% of the world’s GDP
In Spain, Madrid + Barcelona reach 30% of the country’s GDP
The GDP of Tokyo or Nueva York are higher than the ones of Spain or Canada
Bombay concentrates 40% of India’s income
Tokyo concentrates more than 33% of Japan’s economy
13 La Salle Parque de Innovación de Servicios para las Personas
Services Life Cycle
14 La Salle Parque de Innovación de Servicios para las Personas
A Triple Helix Approach
15 La Salle Parque de Innovación de Servicios para las Personas
A Triple Helix Approach
16 La Salle Parque de Innovación de Servicios para las Personas
The Role of Universities
University of La Salle (Bajío, Mexico)
University of L a Salle Bogotá (Colombia)
Bethlehem La Salle University
St. Mary’s College
(Moraga, California)
L a Salle Campus Madrid
17 La Salle Parque de Innovación de Servicios para las Personas
Technological Innovation Model (Linear Direct)
Technology
Transfer Technology Demmand
Research
Knowledge
Needs
Implicit/Explicit
Financing
Instruments de
Financiación (Public & Private,
Venture Capital,
Business
Angels…)
Fostering
Entrepreneurship (Spaces, Education,
Assessment,…)
R+D+i
Infrastructures (Laboratories,
Technological
Centres…)
Innovation
Methodology (Open Innovation,
TRIZ, New Models,
Creativity...)
Main Players: Companies, Universities y Governments
Facilitators
Industry is the Driver
The Role of Universities
18 La Salle Parque de Innovación de Servicios para las Personas
The Chasm
Knowledge
Transfer Knowledge Implicit
Needs
Financing
Instruments
(Public, Private Public
Private
Partnerships,
CSR…)
Fostering
Entrepreneurship (Accelerators,
Education,
Assessment,…)
Innovation
Methodolology (Open Innovation,
TRIZ, Services
Innovaion , New
Exploitation
Models y
KPI and Results
Measuring
Methodology,
Creatividad,..)
Main Actors: Universities, Governments, Private Foundations, Civil Associations, Companies
Explicit
Needs
1. Innovation is not technological
2. The market does not yet exist or will never exist as such
(The beneficiary or user will not directly pay the service deliverer)
Technology
Research
iClusters
Facilitadores
1
2
3
4
Social Services Innovation
The Role of Universities
19 La Salle Parque de Innovación de Servicios para las Personas
The Role of Industry
20 La Salle Parque de Innovación de Servicios para las Personas
The Role of Industry
21 La Salle Parque de Innovación de Servicios para las Personas
Dependence
Underdevelopment
Poverty
Exclusion
Po
pu
latio
n th
at A
cce
ed
s to
a S
erv
ice
Unequalties
Population Parameters
Creating available, adequate, accessible and acquirable for a better quality of life
New Services for social cohesion
-Habitat
-Education
-Healthcare
-Social Economy
The Role of Industry
22 La Salle Parque de Innovación de Servicios para las Personas
Shared Knowledge & Values
Ma
rketi
ng
Pro
du
cts
Pe
op
le
Pro
ce
ss
es
C.S
.R.
Stakeholders Interactions
Activitiy
Technology and Facilities
Company Strategy
Infrastructures
Services Strategic Design
People Systems
Bid
irectional F
low
“5 Design Axes”
for how things
will Happen
Source: Aadaated from ZABALLA Rafael "Services Design for People" Jean-Henry Morin, Jolita Ralyté, Mehdi Snene, Exploring Services
Sciences, Springer 2010
“MEANING LINE”
The Role of Industry
23 La Salle Parque de Innovación de Servicios para las Personas
With the company`s
activity, objectives,
goals, tactics,
strategies values and
culture In society, stakeholders
interesados, brand,
benefitiary`s needs
Management,
employees,
alliances,
environmental,
collaborativo,
physical, knowledge
physical, technical,
material… Impact
CSR
Initiatives
Sustainibility
Meaningful CSR
The Role of Industry
24 La Salle Parque de Innovación de Servicios para las Personas
The Role of Government
Policies
Norms
Financing
Promoting Initiatives
Fostering the Innovation Spaces
25 La Salle Parque de Innovación de Servicios para las Personas
26 La Salle Parque de Innovación de Servicios para las Personas
The Social Entrepreneur: The Driver
27 La Salle Parque de Innovación de Servicios para las Personas
Hipertext Society
+
Cognitive Capitalismo
(Knowledge Economy)
1. Metapolisation: Cities change scale and form
2. Transfomation of the Urban Mobility Systems
3. Cities’ Social Recomposition. Individualization of Space-Time
4. Need of new Public Services
5. Reflexive Solidarity, procedimental and deliberative
6. Redefinition of the relations between individula, collective and general interests
7. New risk relations
CHARACTERIZATION:
3rd Urban Revolution
Reference: ASCHER, François "Los Nuevos Principios del Urbanismo" Alianza Ensayo 2004
29 La Salle Parque de Innovación de Servicios para las Personas
“Society plays a contextual role for
technological innovation, but is a
main actor in social services
innovaton
“Cuadruple Helix”
30 La Salle Parque de Innovación de Servicios para las Personas
(Crossing the Chasm)
Knowledge Need
SERVICE
SCIENCE
31 La Salle Parque de Innovación de Servicios para las Personas INNOVATING IN SERVICES FOR PEOPLE
rzaballa@lasallecampus.es
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