2 BARE International Our Mystery Shoppers Shopper training Shopper planning Scenario Price audit...

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BARE International

Our Mystery Shoppe

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er trainin

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erplanni

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io Price audit

Terminology

Discount

calculation

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Our Myster

y Shoppe

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BARE International

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Our active database currently stands at

over 210.000 certified and trained Mystery

Customers in the field globally, with a

backup database of 95.000

Our Mystery Customers are carefully selected

and have different professional

backgrounds & profiles. This wide variety is essential, because

depending on every program the profile of the ‘real’ customer is

varied as well

The large number of Mystery Customers guarantees a fast execution of the

project and a good rotation in local evaluators. The

acquired information stands or falls with the right Mystery Customer profile

Our Mystery Customers

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No outsourcing =Consistancy = valid

data

Local Mystery Customers

can use/offer local

addresses and local

contact data

Lower chance on discovery when

working with local Mystery Customers (local accent, …). The right profile & address will not

alert staff & sales people

Mystery Customer rotation is

essential with larger shop

networks and modern database

technology

Working with a large panel of local Mystery Customers has other advantages:

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RECRUITMENT

Referrals

Job postingsActive phoningTargeted Ads

Database sharing

Selection agencies

Mystery Shopper recruitment

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ESP researc

h

Screening by phone

Mystery Shopper training

Mystery Shopper

Quiz

Mystery ShopperCertifica

tion

Mystery shopper Selection & Certification

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ESP research

Mystery Shopper screening: ESP research

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Mystery Shopper screening: photo database

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Screening by phone

Mystery Shopper screening

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Shopper

training

BARE International

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Mystery Shopper training

Training: E-learning modules (Bare Basics & Industry

specific modules) E-learning modules specifically designed for

each client

Mystery Shopper training

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Mystery Shopper

Quiz

Mystery shopping quiz : Bare Basics

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Certification

Certification

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Mystery shopping quiz : specifically for Nissan

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Extra for Nissan + overview all trainings

Bare Basics

Online training Nissan specific

1 test visit with feedback from editor

Before starting the

research price auditor

has to perform one

test visit. This visit is

checked by the

dedicated editors and

feedback is given. If

editors are confident

real evaluations will

be assigned to the

auditor

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Very consistent training

Unbiased

Testing

Flexible

The success of our training methodology

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Shopper

planning

BARE International

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Mystery Shopper recruitment: BARE’S GEO

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All reports will be proofed for accuracy and completeness

by an Editor and Senior Editor

Data Quality Control will be done by the Project

Team

All reports will get a quotation

for internal use only.

Data validation

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Scenario

Price audit

BARE International

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Ask for discounts

Ask if there are any additional costs that were not included in the final price

Ask for a finance offer

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Terminology

BARE International

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•List price: the price that is communicated on the brand website

•Initial price: the basic price (so without additional equipment) that is given by the sales person. Initial price can be different from list price because sales persons are starting with higer price (to give customer feeling that he gets more discount) or with lower price (because e.g. discount is already included).

•Announced cash discount: the discount that is announced by the sales person. Experience learns that discounts are not always communicated.

•Gifts: free services and free equipment that is given to the customer

•Paid equipments: price for airco, metallic paint and winter tires if not included in basic spec.

•Final price: The price that is offered to the customer at the end of the negociation.

•Costs not included: the costs that are communicated to the auditor when asking if there are any additional costs that were not included in the final price

•Final equalized price: Final price – paid equipments + costs not included

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Discount calculation

BARE International

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Current calculation

(based on announced

discount)

Announced

discount

Announced

discount + Final

Equalized Price

Alternative

calculation (based on

list price)

List Price – Final

Equalized Price

List Price