1999 Called, They Want Their Website Back

1999 Called, They Want Their

Website BackPresented by:

Jeff Zelaya, Sales Manager, Triblio&

Bill Baylis, CEO, Marketing Success Machine

Agenda

• Meet The Presenters

• 5 Signs You Have a 1999 Website

• Solutions

• Important Questions To Ask

• Final Thoughts

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Meet Bill

• CEO of Marketing Success Machine• Lifelong Entrepreneur• SMB & Mid-Market Expertise• Father of Twins

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Meet Jeff

• Most Recommended Sales Exec Under 30• Head of Sales @ Triblio• Tech Entrepreneur• 50+ Speaking Engagements in the Past 3

Years

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#1: It’s ALL about me

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Bad Example

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Solution

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• Focus on your audience

• What’s in for them?

• Keep it simple

• Make your audience feel special

• Build trust

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Good Example

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#2: No Clear CTA

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Bad Example

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Solution

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• Add clarity on what action to take

• Limit choices

• Don’t be overly aggressive

• Use optimized landing pages

• Offer relevant incentives

• Implement progressive profilinghttp://www.Triblio.com

Good Example

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#3: Boring

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Good Example

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Solution

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• Give your website personality & a voice

• Use real images/media (no stock

photos)

• Lead with nugget sized information

• Tell me what’s trending or popular right

now

• Make it easy to find what I’m looking for

• Add Social Mediahttp://www.Triblio.com

Good Example

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#4: Not Capturing Info

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Bad Example

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Solution

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• Set up Google Analytics

• Make it easy for visitors to share

• Monitor bounce and referral trends

• Test pop ups in relevant places

• Real Time Personalization

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Good Example

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#5: Inconsistent

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Bad Example

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Good Example

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Solution

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• What’s your brand messaging?

• Pick a color scheme

• Uniformed navigation

• Publish & share content frequently

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Content Hubs

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Content Hubs

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Content Hubs

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Try Triblio for Free

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Want a Website Review?

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Email Bill at Bill@MarketingSuccessMachine.comTo get a free website audit

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3 Important Questions To Ask

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1. When was the last time I updated my

website?

2. Is my website engaging visitors?

3. Is my website generating leads and sales?

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Thank You!

Bill BaylisBillBaylisJr@gmail.comhttps://www.linkedin.com/in/billbaylis

Jeff Zelayajeff@triblio.comhttps://www.linkedin.com/in/jeffzelaya

http://www.Triblio.com