1.23.13 Green Trips Advisory Committee Meeting

WINTER 2013PROGRAM UPDATES

J A N UA RY 2 3 , 2 0 1 31 : 0 0 - 3 : 0 0 P M

D E V E L O P M E N T R E S O U R C E C E N T E R

GREEN TRIPSAdvisory Committee

Green Trips Staff Team

Project-Funded Staff:Jenny Park, Program CoordinatorCortney Mild, Membership Specialist

RPA Support & Oversight:Betsy Evans, Senior Air Quality & Transportation

PlannerTim Moreland, Planning AnalystMelissa Taylor, Strategic Long-Range Planning

DirectorKaren Rennich, RPA Deputy Director & TPO

Coordinator

Green Trips Advisory Committee

Blythe Bailey, Palmer Built Environment Bob McNutt, McNutt Consulting Christy Smith, Safe Routes to School National Partnership Elizabeth Crenshaw Hammitt, EPB Jim Frierson, Chattanooga Green Committee Joannah Duncan, Bike Chattanooga Bicycle Transit System Jonathan Gibbons, United Way Community Impact Karen Rudolph, Lyndhurst Foundation Kristy Huntley, Benwood Foundation Morgan Reardon, EPB Philip Pugliese, Outdoor Chattanooga Philip Strang, Citizen Advocate Stefanie deOlloqui, Active Living & Transportation Network Tesia Gorka Jones, green|spaces Veronica Peebles, CARTA

Transportation Demand Management (TDM) program

TDM programs increase efficiency in transportation systems.

Congestion Mitigation & Air Quality Improvement (CMAQ) Program

$600,000 for 3-year pilot Includes 20% local

match RPA, with some in-kind

Funded through CMAQ

Web-based Ridematching System

Set commute schedule & flexibility

Set preferences:

• Gender• Smoker/non-

smoker• Driver/passenger• Mode• Employer-specific

Calendar

CMAQ Program Goals

Congestion mitigation!

Air quality improvement!

Other Benefits

Integrate physical activity into daily routineNew community interactionsReduce demand for parking and new road

infrastructureKeep more money in the regional economy

Turning Trips Into Choices

So many OPTIONS

!

Program Updates

TPO Board approved RideShark as ridematching system provider

Researched other TDM programsDeveloping Program PlansMeeting with community partners

Mission Statement

Green Trips connects people with the rewards of

driving less

Communications

3 audiences Green Trips Members (Individuals) Green Trips Partner Employers Media and Community Contacts

Messages for Green Trips Members

Green Trips can help you: Save money Feel healthy Enjoy a productive commute

Member Materials & Information

Transportation Options pocketbook Monthly e-newsletterSocial mediaBlog

Messages for Partner Employers

Green Trips can help your bottom line. Improve productivity through a more active workforce Reduce health insurance claims Demonstrate health and emissions reduction data for

employees Reduce payroll taxes by implementing tax-free

commuter benefits Reduce parking demand Attract professionals expecting a car-free or car-light

lifestyle Enhance corporate social responsibility (CSR) efforts

Green Trips Partner Employers

Partner Employers will receive: Free consultation with Green Trips staff to develop

company-specific promotional strategies for alternative commuting

Customized Green Trips sub-site for trip planning 1 free Bike, Walk, or Transit event for employees per

season (May-October) Sample press release and sample blog/company

newsletter article announcing participation in the program

Health and emissions reduction data for employees Information about how to reduce payroll taxes through

implementation of IRS Commuter Tax Benefit

Employer Responsibilities

Help promote Green Trips to employees by doing the following: Designate a staff person to serve as point of contact for Green

Trips program. Encourage participation via articles in company newsletter, blog,

or website. Send a kick-off email to employees announcing the company’s

participation. Include Green Trips information in employee orientation

materials. Host a Green Trips lunch & learn or alternative transportation

event. Offer additional prizes and incentives to employees who regularly

log alternative commutes. Post Green Trips flyers in common areas.

Community/Media Messages

Green Trips can: Reduce public costs of health care and road

infrastructure Improve air quality Reduce traffic congestion Keep more money in the regional economy by

reducing money spent on gas

Staff Work Plan

See handout

Project Launch Timeline

See handout

Kickoff Event

Yeah Green Trips!

Events Plan

See handout

Events Plan

Green Trips Events Partner Events

Addressing Challenges

Making the leap!Lessening the

transit stigmaEngaging non-

internet usersIncluding families

Rewards

If we could only purchase rewards from 5 businesses, which 5 would you choose?

Please circle your choices

Trip Logging Point Systems

A. 1 point per trip leg; all modes equalB. Incentivize specific modes through

“discounted” rewardsC. Maximum # points per dayD. 0.1 point for drive-alone trips?

Potential Program Additions 2014-2015

Emergency Ride Home ProgramBest Workplaces for Commuters/Bicycle-

Friendly Business application supportGreen Trips Neighborhood

St. Elmo Highland Park Southside

Next Steps: Staff

Contract for branding services Committee reviews draft products

Get beta site up Committee reviews

Launch employer outreach Committee supplies corporate contacts as able

Finalize event schedule

Next Steps: Role of the Committee

Respond to staff requests for branding & event input

Connect staff to business & community contacts

Help us get the word out! Invite friends & colleagues to the kick-off Invite friends to our facebook page

Contact

Jenny ParkGreen Trips Coordinatorpark_jenny@chattanooga.gov423.643.5938

Cortney MildGreen Trips Membership Specialistmild_c@chattanooga.gov423.643.5914