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100k cheeks. what if. 0. 0. 0. 0. 0. 1. awareness. our call to action: learn more and register. http://bit.ly/swabstories. we cast a wide net. Email, Facebook, Twitter (#swabstories) 100KCheeks Be The Match Stanford Stanford Alumni Former Donors Former Recipients. - PowerPoint PPT Presentation
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100kcheeks100kcheeks
what if...
11 00 00 00 00 00
awarenessawareness
our call to action: learn more and register
http://bit.ly/swabstories
Email, Facebook, Twitter (#swabstories) 100KCheeksBe The Match
StanfordStanford AlumniFormer Donors
Former Recipients
we cast a wide net
so how’d we do?
“THIS IS AWESOME. Love it. Seriously. Well done you guys.”
245 views on landing page from 21 countries
200+ page Facebook “likes”
59 clicks to “register to be a donor” (24% click-thru)
what we learned:
focus on hope not tragedy
target a specific conversion within the larger funnel
make the video shareable in every possible way
make the video shareable in every possible way...but make sure there is context (i.e. a landing page)
what if...
what if...
swab stories became a phenomenon
allow the community to create and spread the word
swab a cheek. save a life.
100kcheeks
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