10 MORE ORACLE ELOQUA HACKS - RainFocus · 10 MORE ORACLE ELOQUA HACKS Sarah Kumlin + Pat Slavin...

10 MORE ORACLE ELOQUA HACKS

Sarah Kumlin + Pat SlavinDigital Experience Optimization

April 2017

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WHO WE ARE

Sarah Kumlin

@sarahpkumlin

Marketing Automation

Pat Slavin@patslavin

Technology Operations

PTC is a global technology provider

of field-proven solutions and the

leading IoT and AR platform.

We transform how companies

create, operate, and service

products.

#1 Quickly assess email’s responsive capabilities

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#2 Making the most out of the new Canvas UI

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#3 Keeping registrations from getting complicated

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THE CHALLENGE: CREATING A SEAMLESS REGISTRANT EXPERIENCE

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THE CHALLENGE: CREATING A SEAMLESS REGISTRANT EXPERIENCE

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THE CHALLENGE: CREATING A SEAMLESS REGISTRANT EXPERIENCE

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THE CHALLENGE: CREATING A SEAMLESS REGISTRANT EXPERIENCE

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3RD PARTY PLATFORM LOGIN THROUGH CUSTOM EMAIL LINKS

#4 Finding assets you don’t know the name of

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EMAILS

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FORMS

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LANDING PAGES

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#5 When contacts can’t be shared

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SOLUTION: NURTURE FLAGS

#6 Smart search using special character

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SLM_SPM_FA&D

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"SLM Creo Illustrate Infographic Email 1"

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"SLM Creo Illustrate*

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*webcast

#7 Targeting contacts that engage on social media

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USE API TO LEVERAGE TWITTER DATA FOR KNOWN CONTACTS

#8 Mass updating contact fields from Shared List

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#9 Balancing Opt-In Ease and Global Compliance

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SOLUTION: SIMPLE FORMS AND SYSTEM CHECKS

#10 Completed campaign quick fix

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QUESTIONS?