10 Innovative Internet Marketing Strategies for Pharmacies

10 Innovative Internet Marketing Strategies

for Pharmacies

Jay BerkowitzTenGoldenRules.com

10 Innovative Internet Marketing Strategies

The FoundationWhy Facebook matters

Emerging Social Media Sites How to use YouTube

The 3 E’sThe Britney Spears Strategy

How to get it all done!

Recent MediaFOX Business TV

Recent MediaWall Street Journal

.org

1. Your Website = Your Foundation

Create your Blog/Websitewww.WordPress.org

Add a UVP “Unique Value

Proposition”

Add Copy for the Search Engines

4 Second Rule Who are you, what site

offersRepeat

Navigation Add a site

map

20-30% are searchers

“Top Right”

Site Utilities such as Log in, Contact

and phone for Local Business

Navigation Top or left!

Logo Top Left throughout the site link

“Home”

Search Engine Optimization (SEO)

SEO = Left side, organic or

natural results

250 – 1000 Words of Search

Optimized Copy

Links TO your site

Add a ‘Site Map’

Claim your Google Places! Google.com/places

Search Engine Optimization (SEO)

250 – 1000 words

Links TO your site

Add a Site Map

Claim Google Places

Pay Per Click (PPC)

Start your campaign at adwords.google.com

Write 3-4 ads – see ads as you type…

Local

Phone Number Trick

Pay Per Click (PPC)

Adwords.google.com

Geo targeting

Specific campaigns

Phone number trick

eNewsletters

Add an incentive to sign up

Flickr Photo Credit Hello Craft

MONTHLY PRIZE DRAW

Add articles to website for Google and seo

Send eNewsletter with Constant Contact or aWeber

eNewsletters

Build your opt-in list

Send valuable information

Add to your website for ‘seo’

Constant Contact or aWeber

‘Blog’

Create your Blog/Websitewww.WordPress.org

www.WordPress.org ‘theme’

As easy as an email

Add an image (Flickr.com, iStockPhoto.com)

Flickr Photo Credit Sergey Golonkin

Marcus Sheridan Virginia and Maryland

“Building fiberglass pools and educating the world about pools at riverpoolsandspas.com”

“How do I start a blog? It’s easy. Write the top 20 questions you get as a business owner. How much does a fiberglass pool cost? What’s the difference between a fiberglass pool and a concrete pool? Now you have 20 titles. 20 blog articles. Do it 2 times a week and you’ve got a good blog up and running.”

Britney Spears Model

Blogging

WordPress.org

Answer 20 Questions

Anyone can blog

Britney Spears Model

Photo Credit Flickr Kate Raynes-Goldie

Facebook ‘Profile’

Facebook ‘Fan’ Page

Get your Facebook ‘domain name’Facebook.com/tengoldenrules

Ask a Pharmacist

Join us Monday to Friday from 12:00 to 12:30 for a live chat.

Facebook ‘Fan’ Page

Get your ‘domain’

Pages index in search engines

Engage with fans

A Picture is Worth 1000 Clicks!

563 likes403 shares

14 comments

1,427 likes1,246 shares18 comments

49,084 Likes77,084 Talking About

This157.0%

Health Tip #7

“Sneeze into a tissue or your elbow”

“Sneeze into a tissue or your elbow”

Eat This!25 Calories

Not This!155 Calories

Infographic

Ten Golden Rules Infographic www.tengoldenrules.com/3-Es-Infograph.jpg

A Picture is worth 1000 Clicks

Facebook Memes

Likes, comments, shares

Infographics

Facebook Advertising

Likeographics

Regional

Themed

http://www.youtube.com/watch?v=LDyvcM0gcVs

Video

Answer questions

Product demos

Optimize for seo

How-to videos

Cascade Content

10 Innovative Internet Marketing Strategies

1.Your website2.SEO3.PPC

4.eNewsletters5.Blog

6.Facebook Fan Page7.A Picture is worth 1000 Words

8.Infographics (3 E’s)9.Video

10.Cascade Content

• Top 10 / try 1 thing today!• Be my friend! Linked In,

Facebook• Speaking Opportunities

• Ten Golden Rules is an Agency specializing in Search Marketing and Social Media

Jay Berkowitz www.TenGoldenRules.com

Jay@TenGoldenRules.com