View
214
Download
0
Category
Tags:
Preview:
Citation preview
1
Making the Most of Your VolunteerMatch Account: Advanced Tools
Jennifer Bennett, Manager Volunteer Programs, VolunteerMatch
Maura Koehler-Hanlon, Client Relations Manager, VolunteerMatch
2
Agenda
• Introduction
• Review VolunteerMatch & Best Practices
• Advanced Tools: Using Community Leader
• Things to Remember
• Questions
3
VolunteerMatch Overview
“Helping everyone find a great place to volunteer”
• Use of technology to connect volunteers with nonprofits
• Over 1.6 million volunteer members, 70,000 nonprofits and over 4.3 million referrals
• #1 on Google, Yahoo!, and MSN for finding volunteer opportunities
4
5
8 Easy Steps for Recruiting Online
• Make the Title Work for You – Catchy, Fun, Interesting
• Keep it Brief– One Opportunity, 100 words
• Word it Simply and Make it Easy to Understand– No Jargon, no acronyms
• Make an Impact– Include a Strong Call to Action
6
8 Easy Steps for Recruiting Online
• Provide Direction and Support– Time Commitment, Training, Restrictions
• Make it Visually Appealing– Include Pictures, Graphics. Make use of White Space.
• Remember to Edit– Grammar, Spelling
• View your Listing as a Volunteer– Use a Critical Eye.
7
Best Practices for VolunteerMatch
• Title Stands Out– Call to Action
• Make Good Use of First Sentence– Visible to prospective volunteers
• Brainstorm and Use Keywords– What kinds of volunteers to you want to find you
• Keep Referrals on VolunteerMatch– Information is only useful if volunteers click ‘I Want
to Help!’
8
Great Opportunity
9
Advanced Tools: Community Leader
• Photo Manager
• Custom Question Manager
• Greeting Manager
• Document Manager
• Syndication Tool
10
Photo Manager
• Opportunity to ‘show’ the work
• Attracts more volunteers– Higher referral rate
• Can store up to 5 photos with titles and captions
11
12
Custom Question Manager
• Include up to 3 questions on referral form
• Ask logistical questions– Dates, shifts, lunch preference, t-shirt size
• Ask qualifying questions– Can you, Do you, Are you able to?
• Ask for experiential information– Briefly describe your experience with…
13
14
Greeting Manager
• Personalize automatic referral email to volunteers
• Create relationship immediately/automatically– Primary contact
• Include additional information– Orientation dates, links to website or membership form
• Reinforce important information – Age, training, commitment requirements
15
16
Document Manager
• Attach a document to the referral email– Microsoft Word, PDF, Text, Excel, RTF or HTML files
• Communicate specific program information– Volunteer brochure, handbook, application
• Provide graphic or visual information– Location map, race course
17
18
Syndication Tool
• Promote VolunteerMatch listings on other sites
• Changes to listings update automatically
• Customize the colors/fonts to match your site
• Choose how opportunities are displayed
19
20
Questions?
californialibraries_support@volunteermatch.org
VolunteerMatch Learning Center
http://www.volunteermatch.org/nonprofits/learningcenter/
Help with Best Practices
Jennifer Bennett
415-321-3639
jbennett@volunteermatch.org
Recommended