1. briancom.com Graphic Design for Digital Media Digital Media Trends and Best Practices
Preview:
Citation preview
- Slide 1
- 1. briancom.com Graphic Design for Digital Media Digital Media
Trends and Best Practices
- Slide 2
- 2. briancom.com Quick Intro: Tara Armstrong SVP Analytics,
Realtime Media, a Brian Communications Co. Previously Media
Director, The Wharton School Adjunct Faculty, Digital Media
Contribute to: Target Marketing Magazine, Retail Leader Magazine,
Philly Ad News, Perfecting the Landing Page Contact:
@analyticsmaven tarmstrong@rtm.com
- Slide 3
- 3. briancom.com Effective Use of Digital Media Aligned with the
overall brand goals Reflects media consumption behaviors Integrated
approach with consistent message and brand image across touch
points Synergy with overall media and messaging single most
effective step
- Slide 4
- 4. briancom.com Today: Higher Ed Audiences Social media DIGITAL
UGC instagram HOURS contribute trendy generation Tech-savvy Twitter
prepare change knowledge community liberal passionate Current
digital native optimistic Be heard CONFIDENT IMPACT My values
- Slide 5
- 5. briancom.com Digital Design a case study
- Slide 6
- 6. briancom.com Widener Leadership Works Break-through,
consistent messaging is the foundation across all platforms
Cohesive use of factual distinction and imagery in iconic settings
Diverse media channels guided by best practices in design:
Broadcast, literature, print, outdoor, digital display, email, and
search
- Slide 7
- 7. briancom.com
- Slide 8
- 8. briancom.com Digital Design Best Practices Focus on offering
a customized but not disconnected web experience to users Visuals
can bring big wins Content does travel Move budget to where
consumption occurs Multimedia engagement Measure and optimize
- Slide 9
- 9. briancom.com Digital Design Strong, clear CTA Concise
message Emotional imagery Headline should match the CTA that drove
them there Dont waste valuable real estate Review multiple
devices
- Slide 10
- 10. briancom.com Tablet Phone Desktop What is Responsive
Design?
- Slide 11
- 11. briancom.com How do we extend this to multiple media?
- Slide 12
- 12. briancom.com Always be measuring How do we know whats
working?
- Slide 13
- 13. briancom.com Landing Page and Media Optimization Strong
response during overall media flights Heavier mobile composition
than main campaign Higher engagement from digital media links Lower
bounce rates Continuous A/B testing against creative and copy
- Slide 14
- 14. briancom.com Overarching Results Yield was more successful
than anticipated Best prepared class in terms of academic profile
Schools and programs see enrollment increases Widener awarded for
multi-media advertising programs Net: Integrated communications
program digital media, PR, traditional publications, events --
presenting Widener University strengths in an effective way