1 10 Strategies to Simplify and Diversify Your Business Dr. Tony Alessandra

10 Strategies to Simplify and Diversify

Your Business

Dr. Tony Alessandra

Why Simplify & DiversifyWhy Simplify & Diversify

• Simplify life – stay home more

• Changes in travel, the economy, competition

• Simplify life – stay home more• Changes in travel, the economy, competition

• Growth of distance learning options

• Simplify life – stay home more• Changes in travel, the economy, competition• Growth of distance learning options

• Building a passive, recurring revenue business

• Simplify life – stay home more• Changes in travel, the economy, competition• Growth of distance learning options• Building a passive, recurring revenue business

• Generating enough revenue to speak whenever & wherever

• Simplify life – stay home more• Changes in travel, the economy, competition• Growth of distance learning options• Building a passive, recurring revenue business• Generating enough revenue to speak whenever &

wherever

• Building a business that could run from any computer

wherever • Building a business that could run from any computer

• Building a business that could be sold

wherever • Building a business that could run from any computer• Building a business that could be sold

• Building a business that would run counter to the down cycles of the speaking industry

Diversify Your Business!Diversify Your Business!

• Training

• Consulting

• Training• Consulting

• Coaching

• Training• Consulting• Coaching

• Teleseminars

• Training• Consulting• Coaching• Teleseminars

• eLearning

• Training• Consulting• Coaching• Teleseminars• eLearning

• Product Business

• Training• Consulting• Coaching• Teleseminars• eLearning• Product Business

• Outside businesses

Simplify - Outsource Everything!Simplify - Outsource Everything!

• Speaker Management & Marketing

• Website Design, Hosting, SEO, Google AdWords

• Speaker Management & Marketing • Website Design, Hosting, SEO, Google AdWords

• List Set-up, Management & Marketing

• Speaker Management & Marketing • Website Design, Hosting, SEO, Google AdWords • List Set-up, Management & Marketing

• eBook Production, ePub & Marketing

• Speaker Management & Marketing • Website Design, Hosting, SEO, Google AdWords • List Set-up, Management & Marketing

• eBook Production, ePub & Marketing • Foreign Rights

• Speaker Management & Marketing • Website Design, Hosting, SEO, Google AdWords • List Set-up, Management & Marketing• eBook Production, ePub & Marketing • Foreign Rights

• Print on Demand

• Speaker Management & Marketing • Website Design, Hosting, SEO, Google AdWords • List Set-up, Management & Marketing• eBook Production, ePub & Marketing • Foreign Rights • Print on Demand

• Ghost Writing

Digitize Everything!Digitize Everything!

Electronic Press Kit Streaming video demo; One-sheet; Bios;

Digital pictures – live & posed; Speech summaries; Sample articles; PPQ; Intro & A/V sheet; Fee schedule; Contract; Invoices; etc.

General Office DocumentsContracts; Articles; Book manuscripts; A/V scripts;

Financials – P&Ls, royalties, fin. statements, trust documents, etc.

PowerPoint slides – masters, current and past; etc.

General Office DocumentsContracts; Articles; Book manuscripts; A/V scripts;

Financials – P&Ls, royalties, fin. statements, trust documents, etc.

PowerPoint slides – masters, current and past; etc.

Electronic ProductseBooks; MP3s; eLearning; Streaming Video; Online assessments

Royalty OpportunitiesRoyalty Opportunities

Books (S&S, Warner Books, Wiley)

eBooks (Books24x7, Amazon Kindle)

Audio/MP3 Programs (iTunes, Audible)

Audio/MP3 Programs (NC, Audible)

Video (Made for Success, TTN, SeminarsOnDVD)

Products – Depth & BreadthProducts – Depth & Breadth

• Reminder card

• Single audio or audio program

• Reminder card• Single audio or audio program

• Workbook

• Reminder card• Single audio or audio program• Workbook

• Articles

• Reminder card• Single audio or audio program• Workbook• Articles

• Video – single or video training program

• Reminder card• Single audio or audio program• Workbook• Articles• Video – single or video training program

• Book

• Reminder card• Single audio or audio program• Workbook• Articles• Video – single or video training program• Book

• E-Learning Programs

• Reminder card• Single audio or audio program• Workbook• Articles• Video – single or video training program• Book• E-Learning Programs

• Online Assessments

• Reminder card• Single audio or audio program• Workbook• Articles• Video – single or video training program• Book• E-Learning Programs• Online Assessments

Collaborations with others Topic/Product Matrix Product/Publisher Matrix

Why Use Assessments?Why Use Assessments?

• Collect data – articles, interviews, speech data

• Build an email list – sell products & services

• Coaching – individuals, teams, companies

• Training – customized curriculum per individual

• Employment – job placement, cross-training

Online AssessmentsOnline Assessments

• Paper-based vs. Online

• Self vs. 360

• Descriptive vs. Prescriptive

• Self vs. 360

• Descriptive vs. Prescriptive

• Off-the-Shelf vs. Programmed

Programmed AssessmentsProgrammed Assessments

• Survey Monkey - http://www.SurveyMonkey.com

• Assessment Generator - http://www.AssessmentGenerator.com

• Questionmark - http://www.Questionmark.com

• Assess – http://assess.biz

• PAN - http://www.pantesting.com/home.htm

• HRD Press - http://www.hrdpressonline.com

• Assessments 24x7- http://www.Assessments24x7.com

Digital Product SalesDigital Product Sales

• Shopping Cart

• License Resellers

• Shopping Cart

• License Resellers

• License Other Companies

How to Find & Evaluate Opportunities How to Find & Evaluate Opportunities

Constant contact – phone, email, meal meetings, etc.

Reading – newspapers, magazines, books, ezines

Constant contact – phone, email, meal meetings, etc.Reading – newspapers, magazines, books, ezines

Collaboration Reputation – People call me with leads

Constant contact – phone, email, meal meetings, etc.Reading – newspapers, magazines, books, ezinesCollaboration Reputation – People call me with leads

Always up at bat – many fail; some hit

Constant contact – phone, email, meal meetings, etc.Reading – newspapers, magazines, books, ezinesCollaboration Reputation – People call me with leadsAlways up at bat – many fail; some hit

Networking/Connections – introductions to NEW circles

Constant contact – phone, email, meal meetings, etc.Reading – newspapers, magazines, books, ezinesCollaboration Reputation – People call me with leadsAlways up at bat – many fail; some hitNetworking/Connections – introductions to NEW circles

How often do you call/email colleagues to share ideas?

If I Had to Do it Over Again…If I Had to Do it Over Again…

• Quality of life vs. Size of business

• Quality of life vs. Size of business• It’s not what you gross; it’s what you net (expense

control)

control)• It’s not what you net; it’s what you save

control)• It’s not what you net; it’s what you save • It’s not what you save; it’s what you grow

(investments)

(investments)• Invest in your future business/products as you do

your retirement

your retirement• Keep your eye on the $$$

your retirement• Keep your eye on the $$$• Do fewer things but do them better

your retirement• Keep your eye on the $$$• Do fewer things but do them better• Clean out the clutter at least once per year

your retirement• Keep your eye on the $$$• Do fewer things but do them better• Clean out the clutter at least once per year• Monthly analysis of expense categories

your retirement• Keep your eye on the $$$• Do fewer things but do them better• Clean out the clutter at least once per year• Monthly analysis of expense categories• Don’t overbook/overcommit; leave time for…

(619) 610-9933(619) 610-9933

www.Alessandra.com

www.Assessments24x7.comEmail: AJA@Alessandra.com

1 10 Strategies to Simplify and Diversify Your Business Dr. Tony Alessandra

Documents

Time To Diversify: Market Expansion Opportunities

Diversify Portfolio

GWP 7 Socio economic - Diversify-eu

Diversify Marketplace 2015

Diversify Your Channels by Jeff Weidner

Unify Regionalize DiveRsify - Brookings

Sustain, Diversify, and Build

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