07/2006

07/2006

Alexis Lichine

• Alexis Lichine was a man of great enterprise• He founded his wine company in 1955• Wrote many books and became known as the « Pope of wine »Today Alexis Lichine wines are marketed by GCFA brand with a great future

Alexis Lichine

OutsideEuropeFrance

WesternEuropeCentralEurope

34,4 %

29,4%

32.8%

3.4%

2005 – 2006 : + 60 %

• A choice of Bordeaux generics

• A selection of exclusive chateaux

• Access to Grand Crus Classe

• Varietals in impressive packaging

• Table wines to complete the range

• In 2006 Sparkling wines and Bag in Box

Alexis Lichine

Alexis Lichine

Bordeaux

Chateaux

Alexis Lichine

Grand Cru Classé

Alexis Lichine

Alexis Lichine

Cépages

Alexis Lichine

Vin de tableCuvée Alexis Lichine

Sparkling

Alexis Lichine

Alexis LichineSELLING POINTS

• Alexis Lichine & Co has over 50 years of history• Originating from the village of Margaux• A personalised bottle for varietals• A comprehensive range of French wines• A name known throughout the world

Alexis LichineWHY FRENCH ?

• France has a great reputation• Alexis Lichine is associated with France &

Bordeaux• Wines with true authenticity• Competitive pricing• Excellent & consistent quality

Alexis LichineSELLING AIDS

• Gift packs• Posters• Tent cards• Corkscrews• POS material

Alexis LichinePRICE POINTS

• Over 40% of all wine sold is French• 80% is sold at less than 1000 Rupees• Introductory gift launch• Normal price• Future promotional activity will be at the end

of the year.

Alexis LichineRETAIL ACTIVITY

• Listing fees• Gondola displays• Block displays• Posters• Shelf talkers

Alexis LichineON TRADE ACTIVITY

• Tent cards• Quarter bottles 187ml • Wine lists• Corkscrews• Posters

Alexis Lichine Q & A SESSION

• Do you like Alexis Lichine• What are the best products in the range ?• Where do you see Alexis Lichine best sold?• What extra POS support do you require?

• Do you like wine?Alexis Lichine is a name to remember