01. batool batalvi the psyche of the digital consumer

The Psyche of the Digital Consumer

We ALL have a story to tell… but we don’t always choose to do so

However, the story we cannot avoid telling, is

the one that our…

BODY

inevitably narrates

Not all narratives are happy…

We repress the imperfect, vulnerable part of our

lives.

….We cannot give birth to ourselves.

Our emergence out of the shared physical space is

never absolute…

Separation-individuation…is an extremely complex process

What makes us aware

that we are….

BEINGS (in a body)?

1) The early gazing-relationship2) Skin to skin contact

(m)other

(m)………other

We are the ‘subject’ of the other’s gaze

TRUE-Self

FALSE-Self

mother

other

Enter the

world ofdigital

media…

….our bodies know NO boundaries

….our psyche knows NO limits

The role digital media plays in our lives is that

of the…

(m)‘OTHER’

….we become freed from the idea that birth is destiny

….we begin to see our bodies and psyches as negotiable works in progress

We begin to believe

we can Redesign ourselves at will…

Reclaim our

bodies…

…giving

BIRTH

to ourselves

virtual reality can fuel

omnipotentfantasies…

…virtual images of the transformed

self…

can give rise to pseudo

representations

of a pseudo-self.

Our biggest challenge…?

…Digital consumers are being perceived

as a growing NUMBER…

A measurable metric

“Twitter has over 500 million active users  as of 2012…. generating over

340 million tweets daily…. and handling over 1.6 billion search

queries per day… Facebook has over one billion active users….

trillions of e-mails sent, millions of apps downloaded…. footage

uploaded….”

Ray Kurzweil: The Secret of Human Thought Revealed

“2045 will give birth to Singularity – a time of total transformation, in which we will have near-infinite

intelligence at our disposal…merge with our computers… cast off our bodies… extend our lives…”

We haven’t(& will not) suddenly

become a newly evolved species..

Consumer 2.0…

With a USB port behind our head …

emitting a quiet hum as we go online…

We are… and will remain… what we always were Beings in a body & subject to the (m)other’s gaze…The numbers are large because they are simply a

new manifestation of old human truths.

How to connectto the psyche of

the digital consumer…?

empathy + experiment

… Empathic marketing for the digital consumer

5 tools for success

…. Create a HOLDING environment

…. Risk showing your TRUE self

… allow opportunities for SERIOUS PLAY

ParentAdultChild

… Decode Transference to your brand

Going on BEING…

5-KEYS to empathy

cognitionemotionpersonality

sensation

behavior

5KEYS

cognition automatic thoughtsAttitudes, images, beliefs, cognitive distortions

Current thoughts

Evidence for Evidence against

Desired thought

What must change

HOT thought

affective statesMoods, feelings and intensity

Current emotions

Evidence for Evidence against

Desired emotion

What must change

HighestCHARGE

emotion

physiological states

Observable bodily response

Current sensations

Evidence for Evidence against

Desired sensations

What must change

BURNING sensation

sensation

Current personas

Evidence for Evidence against

Desired persona

What must change

EMERGENTpersona

predisposition

Temperament, proclivities, cultural context

personality

Actions/Reactions

Current behaviors

Evidence for Evidence against

Desired behavior

What must change

DOMINIANT behavior

behavior

“Our body always bears the trace of the (m)other.

It is the site where we negotiate the meaning of sameness & difference.

Facing the reality of the body & psyche… means taking ownership of

its desires & limitations.Of course, death is the ultimate

‘otherness’….When we have to hand it all back.”

Dr. Lemma

For more information please contact:

Ms. Batool BatalviSB&B Research

Suite# 400133, Charles St, East

Toronto, ON M4Y 0A2Tel: 416.417.4559

Email: batoolbatalvi@sbbresearch.net

thank you

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Presented: nextMEDIA Dec 3, 2012 The Carlu Toronto