View
219
Download
0
Category
Tags:
Preview:
Citation preview
| PRIMELINE.COM |»FRESH IDEAS WEBINAR 11
| PRIMELINE.COM |»FRESH IDEAS WEBINAR 2
HostJeff Lederer, President
THANKS FOR JOINING US TODAY!
ModeratorDavid Fiderer, Director of Marketing
| PRIMELINE.COM |»FRESH IDEAS WEBINAR 3
» Discuss trends, hot markets, new items and selling ideas» Introduce new items before they are released the industry» Interactive Format – send questions and comments during webinar
Webinars take place during the last week of each month
MONTHLY WEBINAR SERIES
| PRIMELINE.COM |»FRESH IDEAS WEBINAR 4
» Trends & Selling Ideas
» Case Histories
FRESH IDEAS FOR SELLING THE FINANCIAL & HOSPITALITY MARKETS
TODAY’S AGENDA
| PRIMELINE.COM |»FRESH IDEAS WEBINAR 5
FINANCIAL MARKET BY THE NUMBERS
From Counselor’s 2012 State of the Industry
» Financial sales represent 8.2% of the promotional products pie
» Sales of more than $1.5 billion
in 2011!
» Financial is the 3rd largest end-buyer market behind health care and education
| PRIMELINE.COM |»FRESH IDEAS WEBINAR 6
FINANCIAL MARKET - BANKS» Banks are huge users of promotional items
» Great potential for repeat orders
» Large Network of referrals – loan officer, mortgage officer, title officer, credit union, law firm, real estate agent, etc.
| PRIMELINE.COM |»FRESH IDEAS WEBINAR 7
SALES OPPORTUNITY Items to Support Local Events
FINANCIAL MARKET - BANKS
ECONO VALUE CAP PL-4290
SALE $1.49 (C) 200 MIN.
STRING-A-SLING BACKPACK LT-3290
SALE $1.55 (C) 200 MIN.
DOLLAR SIGN STRESS RELIEVER
PL-0231
AS LOW AS $1.48 (C)
PIGGY COIN BANK PL-1262
AS LOW AS $1.98 (C)
» Good for schools and youth sports
| PRIMELINE.COM |»FRESH IDEAS WEBINAR 8
SALES OPPORTUNITY Items to Attract & Retain New Customers
FINANCIAL MARKET - BANKS
ACADIA STAINLESS BOTTLEPL-4391
AS LOW AS $5.65 (C)
NEW!NEOPRENE TABLET SLEEVELT-3084
AS LOW AS $5.98 (C)
NEW!ALUMINUM CARD CASEPL-2035
AS LOW AS $2.98 (C)
NEW!MOBILE PHONE HOLDER WITH SCREEN CLEANERPL-1208
AS LOW AS $2.25 (C)
Now available with
» Good for insurance companies
| PRIMELINE.COM |»FRESH IDEAS WEBINAR 9
FINANCIAL MARKET SUCCESS STORY
Aluminum Card Case (PL-2035)
Challenge: A large bank wanted to promote a new identity-theft protection service to existing and potential credit card customers.
Solution: They chose the Aluminum Card Case (PL-2035) imprinted with their logo as a symbol of their commitment to protect their customers’ credit and assets.
Result: An initial order of 1,000 pieces lead to a 53% increase in enrollment for the new service. This resulted in several re-orders and an extension of the promotional campaign.
| PRIMELINE.COM |»FRESH IDEAS WEBINAR 10
SALES OPPORTUNITY Incentives For Opening New Accounts
FINANCIAL MARKET - BANKS
NEW!EMERGENCY MOBILE DEVICE BATTERY/CHARGERPL-4438
AS LOW AS $24.95 (C)
NEW! 12-CAN HONEYCOMB COOLER LT-3063
AS LOW AS $13.95 (C)
WEEKEND EXPLORER GRILL AND COOLER LT-3369
SALE $22.98 (C) 10 MIN.
NEW! BUILT® SLIM COVER FOR IPAD® MINI BT-5726
AS LOW AS $39.95 (C)
PL-4438
» Good for safety programs
» Good for football/ tailgating promotions
| PRIMELINE.COM |»FRESH IDEAS WEBINAR 11
SALES OPPORTUNITY Corporate Identity Items (For Internal Use)
FINANCIAL MARKET - BANKS
MAGIC MOBILE STANDPL-4388
AS LOW AS $2.59 (C)
HARD COVER STICKY FLAG JOTTER PAD PL-4272
AS LOW AS $2.50 (C)
NEW! DELANCEY PENPL-4088
AS LOW AS 39¢ (C)
| PRIMELINE.COM |»FRESH IDEAS WEBINAR 12
COMPANY TRIPS FOR TOP PRODUCERS Gift Items Can Be Personalized
FINANCIAL INSTITUTIONS
HAMPTON CLASSIC FOLDING FRAMELG-9202
AS LOW AS $16.95 (C)
NEW! ECLIPSE MESSENGER BAG LG-9193
AS LOW AS $69.95 (C)
SOHO KEEPSAKE BOXLG-9037
AS LOW AS $29.95 (C)
| PRIMELINE.COM |»FRESH IDEAS WEBINAR 13
COMPANY STORES FINANCIAL INSTITUTIONS
BUILT® ONE BOTTLE TOTEBT-5634
AS LOW AS $12.95 (C)
NEW! SAND BACKPACKLT-3047
AS LOW AS $7.95 (C)
NEW! 6-PANEL STRUCTURED COTTON CAP WITH SANDWICH VISORPL-4298
SALE $3.69 (C) 144 MIN.
» Good for wine &
spirits companies
Available with
| PRIMELINE.COM |»FRESH IDEAS WEBINAR 14
CLIENT GIFTSTotal Value Cannot Exceed $100 Per Year
FINANCIAL INSTITUTIONS
NEW!FERRERO ROCHER® CHOCOLATES, COASTERS & CORKSCREW GIFT SET LG-9222
AS LOW AS $28.95 (C)
UPPER WEST SIDE WINE CASE TRAVELER – DOUBLELG-9158
AS LOW AS $49.95 (C)
GHIRARDELLI® GIFT SETLG-9163
AS LOW AS $34.95 (C)
| PRIMELINE.COM |»FRESH IDEAS WEBINAR 15
GOLF OUTINGSFINANCIAL INSTITUTIONS
NEW!HAND TOWEL WITH GROMMETPL-4385
AS LOW AS $4.98 (C)
WOODBURY ROUND GOLF TAG PL-9066
AS LOW AS $4.40 (C)
WOODBURY GOLF SCORECARD HOLDER PL-9065
AS LOW AS $7.40 (C)
RAIN SLICKER-IN-A-BAGLT-3605
AS LOW AS $5.98 (C)
| PRIMELINE.COM |»FRESH IDEAS WEBINAR 16
Please Submit Your Questions Now
Comments or Questions?
| PRIMELINE.COM |»FRESH IDEAS WEBINAR 17
» Hospitality sales represent 2.9% of the promotional products pie
» Sales of $536 million in 2011!
» Hospitality is the 16th largest end-buyer market
HOSPITALITYBY THE NUMBERS
From Counselor’s 2012 State of the Industry
| PRIMELINE.COM |»FRESH IDEAS WEBINAR 18
HOSPITALITY
SUB-INDUSTRIES» Hotels & Resorts
» Meetings & Events
» Convention Bureaus
» Airlines
» Restaurants
| PRIMELINE.COM |»FRESH IDEAS WEBINAR 19
HOTELS & RESORTS – Sales Leave BehindsHOSPITALITY
NEW! STREAM PEN WITH STYLUSPL-4411
AS LOW AS 59¢ (C)
CUSTOM STICKY BOOK™PL-0467
AS LOW AS $1.93 (C)
NEW!SMILEY GUY MOBILE DEVICE HOLDER PL-4140
AS LOW AS $2.89 (C)
» Good for magazines, TV &
film studios
PL-4140
4-Color Process Cover
| PRIMELINE.COM |»FRESH IDEAS WEBINAR 20
TRADESHOW GIVEAWAYSHOTELS & RESORTS
HAND SANITIZER – 2 OZ.PL-4020
AS LOW AS $1.25 (C)
HI-FLYER LUGGAGE TAGPL-5385
AS LOW AS 69¢ (C)
ECONO NON-WOVEN TOTE – 80GSMLT-4350
AS LOW AS $1.29 (C)
» Good for health care and wellness
programs
| PRIMELINE.COM |»FRESH IDEAS WEBINAR 21
NEW IMPRINT PROCESS
METRO ENVIRO SHOPPERLT-3735
Extra color/position:Transfer 55¢ (G) each per piece
Also available withImage Bonding® 4-color processfor 95¢ (G) each per piece250
piece minimum
FOLD ’N TOTE SHOPPERLT-3105
DOCKSIDER TOTELT-4309
| PRIMELINE.COM |»FRESH IDEAS WEBINAR 22
HOTELS & RESORTS SUCCESS STORYWalkabout Tote (LT-4416)
Challenge: An international resort company wanted to promote a special sale on vacation packages while also informing clients of their new on-line reservation system.
Solution: They chose the Walkabout Tote (LT-4416) for its lightweight and beach-themed style. Imprinted with the resort’s logo and a stunning 4-color process graphic, they also chose to utilize Prime’s Inside/Out Imprinting by placing the website of the new reservation system on the inside hem of the bag. This would remind customers where they can find the best vacation deals every time they looked inside. These bags were then distributed to guests at the resorts, tourism companies and at travel conventions.
Result: Bookings for the resorts increased more than 26% and traffic on the reservation website rose 65% and is still climbing. This success resulted in the distributor receiving numerous re-orders for the bags.
| PRIMELINE.COM |»FRESH IDEAS WEBINAR 23
CLIENT GIFTSHOTELS & RESORTS
NEW! ECLIPSE TOTE BAG LG-9194
AS LOW AS $75.95 (C)
NEW!TRAVEL CHARGERS KIT
PL-8001
AS LOW AS $19.25 (C)
NEW! IPAD®/TABLET FOLIO WITH STRAPLG-9234
AS LOW AS $18.95 (C)
| PRIMELINE.COM |»FRESH IDEAS WEBINAR 24
MEETING PLANNERS – Room GiftsHOSPITALITY
NEW! BUILT® CARGO™ TRAVEL ORGANIZERBT-5600
AS LOW AS $22.50 (C)
NEW!LEATHER-WRAPPED TUMBLER WITH M&M® SET LG-9196
AS LOW AS $24.95 (C)
Now available with
TUSCANY JOURNAL LG-9221
AS LOW AS $9.98 (C)
| PRIMELINE.COM |»FRESH IDEAS WEBINAR 25
MEETING PLANNERS – Meeting ItemsHOSPITALITY
STYLUS/BALLPOINT PEN FOR TOUCHSCREEN MOBILE DEVICESPL-4255
AS LOW AS $3.99 (C)
NEW!FAIRVIEW PORTFOLIO WITH TABLET CASELG-9184
AS LOW AS $37.95 (C)
NEW!SPIRAL TUSCANY MEETING JOURNALLG-9208
AS LOW AS $6.98 (C)
| PRIMELINE.COM |»FRESH IDEAS WEBINAR 26
MEETING PLANNERS – Gifts For TravelersHOSPITALITY
DELUXE PLUSH BLANKETLT-3612
AS LOW AS $20.98 (C)
EAST SIDE LUGGAGE TAGLG-9091
SALE $6.29 (C) 250 MIN.
NEW! NAIROBI JUTE TOTE LT-3081
AS LOW AS $7.95 (C)
| PRIMELINE.COM |»FRESH IDEAS WEBINAR 27
» We introduce new items every month all year long
» Visit primeline.com on the first of every month
» Enjoy our Prime Fresh™ cookies at major tradeshows
PRIME FRESH IDEAS INITIATIVE
| PRIMELINE.COM |»FRESH IDEAS WEBINAR 28
NEW ITEMS FOR JUNE
NEW! BUILT® CROSSTOWN LUNCH BAGBT-5741
AS LOW AS $25.98 (C)
NEW! BUILT® BENTO SANDWICH BOXBT-5738
AS LOW AS $21.95 (C)
| PRIMELINE.COM |»FRESH IDEAS WEBINAR 29
FRESH IDEAS & HOT DEALS FLYER
To Order: E-mail your request to samples@primeline.com
» 16 Pages of New Items
» Includes All Prime Fresh™ Items Introduced in 2013
» 8 Pages of Specials
| PRIMELINE.COM |»FRESH IDEAS WEBINAR 30
THANKS FOR ATTENDINGWe Hope to See You Again Next Month
For a copy of this presentation, please e-mail webinar@primeline.com
Recommended