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Email: Info@thehatcherychicago.org Facebook: /TheHatcheryChi
Twitter & Instagram: @TheHatcheryChi
Introduction To The Hatchery & Innovation through
Collaboration
© 2019 The Hatchery Chicago
The Hatchery Chicago
© 2019 The Hatchery Chicago
What is The Hatchery Chicago?○ The Hatchery is a non-profit startup
incubator that helps food & beverage entrepreneurs grow their businesses. It is a 1-stop-shop aiming to solve 3 major challenges: access to production space, financing, and resources .
○ The Hatchery is one of the largest food & beverage incubators in the US and among the 1st to be built from the ground up.
○ The new facility in East Garfield Park—an underserved part of Chicago—is designed to support the local community with economic growth & job creation.
© 2019 The Hatchery Chicago
New Facility Opened Jan. 2019The new Hatchery facility includes:● A 67,000 sq. ft. welcoming atmosphere for more
than 100 food industry entrepreneurs● 55 private kitchens, shared kitchen space,
dry/cold storage, loading docks, food truck allocation, and meeting/office spaces
● Comprehensive, industry-specific support for entrepreneurs including teaching and mentoring
● Headquarters for Accion Chicago, which is an anchor tenant at the facility and provides access to loan capital to tenants and members
● Enhanced space for the Garfield Park Neighborhood Market, which provides fresh produce to the community
● On-site culinary training program led by Rick Bayless and other top chefs in Chicago to train neighborhood youth for culinary careers
© 2019 The Hatchery Chicago
Unlike All Other Incubators● One of the largest food business incubators● One of the first food incubators to be built from the ground up● Non-profit with major support from the city of Chicago● Designed for efficiency and rapid growth● Private production spaces allowing for isolated areas that can be certified● Strategic partnerships and plans to consolidate and increase efficiencies
around sourcing● On-site culinary training center led by Rick Bayless● On-site microlender
© 2019 The Hatchery Chicago
We’re Open!
© 2019 The Hatchery Chicago
Mission
Food and Beverage Business Incubator
Business LifecycleConsulting Services
Business Community and Network
25 new companies each year
More than 100 new
products/menu items created
each year
Over 900 jobs will be created
in 5 years Focus on local
food supply Community &
Economic Development
IMPACT
The Hatchery enables local food & beverage entrepreneurs to grow successful businesses, which in turn creates more job opportunities in Chicago.
© 2019 The Hatchery Chicago
Flexibility & Modularity
© 2019 The Hatchery Chicago
Renderings of Facility
© 2019 The Hatchery Chicago
Renderings to Reality
Renderings to Reality
© 2019 The Hatchery Chicago
Renderings of Kitchens
© 2019 The Hatchery Chicago
Renderings to Reality
© 2019 The Hatchery Chicago
Renderings of Kitchens
© 2019 The Hatchery Chicago
Renderings to Reality
© 2019 The Hatchery Chicago
Startup for Startups● We adopt the same mentality as the entrepreneurs we
serve
● Facility designed for testing concepts
● Experimentation with purpose
● Constantly ideate on how the kitchens can be used
● Planning for future needs (Technologies, Cannabis,
Packaging)
● R&D
● Flexible facility
© 2019 The Hatchery Chicago
Flexitarian
© 2019 The Hatchery Chicago
Rise of the Flexitarian● Consumers are no longer sticking to one diet, one brand or one plan
● Exploration, adventure, and experimentation are all part of the experience
● Focus on health, but room for indulgence and celebration
© 2019 The Hatchery Chicago
What Consumers Say They Want
© 2019 The Hatchery Chicago
© 2019 The Hatchery Chicago
Somewhere in the middle● Know that what consumers say and what they do does not always connect
● We often think the solution is the opposite of the problem
● Strategy is to land somewhere in the middle
● Become a problem-oriented brand
● Brands need to incorporate flexibility to stay relevant
© 2019 The Hatchery Chicago
Brands of The Past
Sturdy and stable. Designed to last.
© 2019 The Hatchery Chicago
Brand Reinvention
Modular build for natural disasters and shifting tides© 2019 The Hatchery Chicago
Lifestyle Brands:
Lifestyle: Mergers & Partnerships
The perfect way to kickstart your happy. Beauty, Wellness and Fitness Finds.© 2019 The Hatchery Chicago
InclusionLaughWorkout
Relax
AccessorizeyourselfSnack/ IndulgeCleanse
Accessorize your home
© 2019 The Hatchery Chicago
IndustryTrends
© 2019 The Hatchery Chicago
Intersecting Trends: Food & Medicine Detox Nourish Medicate
© 2019 The Hatchery Chicago
Intersecting Trends: Food & Beauty Detox Nourish Medicate
© 2019 The Hatchery Chicago
Intersecting Trends: Food & Tech
© 2019 The Hatchery Chicago
Collaborations
© 2019 The Hatchery Chicago
An industry of collaboration● Consumers are looking for lifestyle brands that take
into account all of their needs
● Want to see their favorite brands not just communicate with them, but each other as well
● Opportunities through:
○ Cross promotion
○ Intersections of industries particularly Food & Medicine (Health), Food & Beauty, Food & Tech
○ Collaborative projects
© 2019 The Hatchery Chicago
Connections & Collaborations● Collaboration is central to our mission
● We see collaboration as being pivotal to future growth and ideation
● Startups with other startups, Big CPG with startups, Big CPG with each
other...
● Sourcing power through numbers
● On-site ingredient and flavor partners (Ingredion & Synergy)
● Expertise from partners (Kellogg, Conagra, Griffith Foods)
● Partnerships are allowing for faster innovation and time to market, as well as
market expansion
© 2019 The Hatchery Chicago
Immersions● 1-3 day immersions to tap into the entrepreneurial mindset and apply
new techniques to internal innovation
● Connect with brands early on
● Ideation sessions and discussion
● Team building, connections, and innovative thinking
© 2019 The Hatchery Chicago
Q&A
© 2019 The Hatchery Chicago
CONTACT USGeneral: info@thehatcherychicago.org
Immersions and events: alex@thehatcherychicago.org
Social media: @thehatcherychi
Learn more at www.thehatcherychicago.org
© 2019 The Hatchery Chicago
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