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© 2015 IBM Corporation
Industrie 4.0 – from Vision to Reality
IBM Confidential
Industrie 4.0 : Von der Vision zur Realität Fokus auf Veränderungen der Geschäftsprozesse
Hightech Summit Baden-Württemberg 2015 , Sinsheim 19.Nov 2015
Friedrich Vollmar vollmar@de.ibm com
© 2015 IBM Corporation
Industrie 4.0 – from Vision to Reality
Agenda
Einführung : Vision Industrie 4.0
Veränderung von Geschäftsprozessen durch neue Technologie
Neue Gestaltung von Geschäftsprozessen
Ausblick
A
B
C
D
© 2015 IBM Corporation
Industrie 4.0 – from Vision to Reality
The Vision Industrie 4.0 from 2013 Driver : Demand for personalized products, Moors Law (F2 every 18 month)
Internet of People, Internet of Things, Internet of Services are interconnecting and increasingly are merging
ROI– + F2 Productivity &
– F2 Resources
Innovation– Industrial capability to
produce lot-size ONE for the price of a mass produced good
– Communication and Cooperation of all participants in realtime enables new value chains and business models
– TBD : Legal Framework
© 2015 IBM Corporation
Industrie 4.0 – from Vision to Reality
Agenda
Einführung : Vision Industrie 4.0
Veränderung von Geschäftsprozessen durch neue Technologie
Neue Gestaltung von Geschäftsprozessen
Ausblick
A
B
C
D
© 2015 IBM Corporation
Industrie 4.0 – from Vision to Reality
Example Lot Size 1 : Straith from Software to Product New value chains around 3 D printing
5
Forschern gelingt weltweit erster 3D-Druck eines vollfunktionsfähigen FlugzeugtriebwerksVon: Michael Kammler in Technik 26. Februar 2015 um 12:07 0 DMG MORI hat eine neue Maschine entwickelt, die unter anderem auch in der Werkstatt von Iron Man ein Plätzchen finden dürfte. Zudem ist es Forschern unter der Leitung von Prof. Xinhua Wu gelungen, weltweit das erste Flugzeugtriebwerk mit einem 3D-Drucker zu drucken.
Australian researchers have created the world’s first 3D-printed jet engines, a breakthrough that could change the way aircraft are constructed.Researchers from Monash University, aided by staff from the CSIRO and Deakin University, have printed two engines and put one of them on display at the International Air Show in Avalon, Victoria.Monash and its spin-off company Amaero Engineering have registered interest from Airbus, Boeing and Raytheon, the defence manufacturer.Researchers were given an old gas turbine engine by French firm Safran to copy, printing out two versions. The year-long process was led by Prof Xinhua Wu, the director of the Monash centre for additive manufacturing.The aerospace industry is interested in the process of printing parts because of the reduced lead time, the lighter weight of parts and lower production costs. (Source The Guardian 26-Feb-2015)
Australian researchers create first 3D-printed jet engine
Same 3 D printer could print spare parts for vintage cars, implants for humans etc…..anything metal….
© 2015 IBM Corporation
Industrie 4.0 – from Vision to Reality
Industrie 4.0: New innovative value chains around lot-size 1 Consumer becomes direct interacting customer
Enabler: Lot size / Personalized products
Chances: Customer demand can be more precisely fulfilled. Cost saving + better ROIAdditional differentiators, new offerings and enhanced extended customer relationship
Examples: Fashion, Toys, E-Engines, Furniture, Cars
Design
Production
Retail
Consumer
Design + Engineering
Production Communication
Customer
Pay direct
© 2015 IBM Corporation
Industrie 4.0 – from Vision to Reality
Industrie 4.0: New innovative value chains around lot-size 1 Integrate direct interacting customer into YOUR ecosystem
Enabler: Lot size / Personalized products
Chances: Additional differentiators, new offerings and enhanced extended customer relationship
Examples: Fashion, Toys, E-Engines, Furniture, Cars
Design
Production
Retail
Consumer
Design + Engineering
Production Communication
Customer
Pay direct
© 2015 IBM Corporation
Industrie 4.0 – from Vision to Reality
Industrie 4.0: New innovative value chains around lot-size 1 Digital platform connects customer to supply ( as with Hotels, Airlines)
Risk : Customer relationship taken over by third party platform
manufacturing capabilities becomes commodity
Examples: Hotels, Airlines , Banking,
Design
Production
Retail
Consumer
Design + Engineering
Production
Communication
Customer
Digital Platform defines the business process
© 2015 IBM Corporation
Industrie 4.0 – from Vision to Reality
Industrie 4.0 trend : Autonomous, selfoptimized , self-analysing Machines
9
Source Daimler
Daimler truck with road-license to drive autonomous in Nevada
Based on on board intelligence and sensors
No shared liabilities between
Cloud, Truck, Network
Microelectronics favors at present embedded systems by inbreased capability and price drop (ARM )
Driver is connected to Internet
In the next 5 Years, 80-90 % of all innovations will be thru software 0
© 2015 IBM Corporation
Industrie 4.0 – from Vision to Reality
Industrie 4.0: New innovative value chains for complete product life-cycleBased on software + communication
Enabler: Software + Lot size 1 / Personalized products + Services
Chances: Customer demand can be more precisely fulfilled. Cost saving + better ROIAdditional differentiators, new offerings and enhanced extended customer relationship
Design + Engineering
ProductionCommunication
Customer
Services
Product
Virtualshowroom
© 2015 IBM Corporation
Industrie 4.0 – from Vision to Reality
Agenda
Einführung : Vision Industrie 4.0
Veränderung von Geschäftsprozessen durch neue Technologie
Neue Gestaltung von Geschäftsprozessen
Ausblick
A
B
C
D
© 2015 IBM Corporation
Industrie 4.0 – from Vision to Reality
12
Digital Communication + Cooperation of Industrie 4.0 Components
Plattform Industrie 4.0 definiert Industrie 4.0 Komponente
Industrie 4.0Component • Protected kernel
• Service offerings at interface, based on Standards
• Enabler to build flexible,
dynamic new value chains
• DIN SPEC 91345
• Work ongoing
• Semantic
• Work ongoing in
• UAG1 P Ind 4.0 Gegenstände
Gegenstand
Gegenstand
VerwaltungsschaleMit virtueller RepräsentationMit fachlicher Funktionalität
Manifest
Resource-Manager
Industrie 4.0Component
Semantiktic Semantiktic
Source: Plattform industrie 4.0 Handlungsempfehlungne 4-2015
© 2015 IBM Corporation
Industrie 4.0 – from Vision to Reality
Enabler: Intelligent machines , Plug & Play, intelligent cooperation in realtime
Business case : Flexible individualized production flow for individualized products
( Example : Fraunhofer SF KL, ARENA 2036, TNO NL , Harley , Local Motor USA )
Industrie 4.0 : From production line to flexible production islands Disintegration of fixed production line based on Industrie 4.0 Components
Island 1
Island 3
Island 2
ISLAND 4
Island 6
Finish
External island
© 2015 IBM Corporation
Industrie 4.0 – from Vision to Reality
Ind 4.0: Enabler of new value chains for individualized products New Marketplace to connect Interest with Capabilities
Design
Production
Retail
Consumer
Design + Engineering
Production Communication
Customer
Known PatternOptimized Mass-Production
Fixed multi-tier supply chains
--> Selection for consumer
New PatternIndividualized productAd-hoc multi-tier supply
chains--> Customer defined value
chain
Proven Marketplace
Demand meets offered
products
New Marketplace
Connect Interest to
capabilities
Pay direct
Capabilities
Interest
© 2015 IBM Corporation
Industrie 4.0 – from Vision to Reality
Agenda
Einführung : Vision Industrie 4.0
Veränderung von Geschäftsprozessen durch neue Technologie
Neue Gestaltung von Geschäftsprozessen
Ausblick
A
B
C
D
© 2015 IBM Corporation
Industrie 4.0 – from Vision to Reality
16
Software becomes a core competency across industries Software enables fast changes in business models.
Friedrich Vollmar
Software
Entertainment-electronic
Automotive
Retail
Telecommunication
Machine Builder
Chemie/ Pharma
Financial-Services +Insurance
Electronic
IT - Industry
IT-Services
Agriculture
Chance
Alliances
Risk
© 2015 IBM Corporation
Industrie 4.0 – from Vision to Reality
-1-Start Innovation Cycle
-2-Think about your business from the customer side. What might be of additional value to the customer ?
-3- Act agile . --> Start with an idea --> Test idea with customer --> Adjust and extend
There in no project plan for an industrial revolution. Innovation needs some try and error .... And courage !!
Next steps : Call to action
© 2015 IBM Corporation
Industrie 4.0 – from Vision to Reality
"Software ist .... das neue Rad der Industrie"
--- Dr. Elmar Degenhart CEO Continental
( FAZ 06-03-15 )
“Nowadays, a small team of talented programmer can change the world”
“Make sure it is Your team ...”
― Marissa Mayer, CEO Yahoo 2013
― Fritz Vollmar, IBM, Nov 2015
© 2015 IBM Corporation
Industrie 4.0 – from Vision to Reality
Industrie 4.0 driven by exponential growth of IT capabilities (F2 per 18 m) Example: Embedded IT-Systems 1961 and 2014
4100 Integrated Circuits 1 Kb Cache 12 Kb ROM Taktung 1 Mhz Connected to Houston Control
Apollo Guidance System 1961
>25 embedded IT-Systems connected by bus 20x power of PC (Winterkorn, CEO VW, Cebit 2014) >3.6 Gb system data per hour 1 Mb/sec Per processor ca. >100 Mio integrated circuits
1 Mb cache, Taktung >1 Ghz Connected to the Internet, other cars + road side
services
Mid Class Car 2014
Source: AutosarSource: Wikipedia
400K USD
IT-HW 40 K EUR
inkl Car +
Car2Everything
Communication
© 2015 IBM Corporation
Industrie 4.0 – from Vision to Reality
Industrie 4.0 MotivationIndividuality drives customer demand today
20th century: The mass era 21st century: Era of the “new individual” *
* “… a new awareness that I call psychological self-determination …”
―Shoshana Zuboff, Charles Edward WilsonProfessor of Business
AdministrationHarvard Business School
© 2015 IBM Corporation
Industrie 4.0 – from Vision to Reality
Faster changes in business modelsSoftware & IT enables fast change, society adapts changes faster than ever before
Drivers of busines process changes now interlinked
Business Process / Value chain /
Demand Supply
Society § Innova-tion
Things
Innovation IT &
NetworksMerging
Slow
Slow , Disrupt
>1% Year
F2 18 month
Interlinked drivers of change
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