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NIKE FINAL CONTENT
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INTRODUCTION
In this paper, there would be a thorough deep analysis about a global
footwear company that produces their products all across the country
and opening up distribution in every nation. Nike.inc has been one of
the inspiration for our project. They have gone through the market and
strategies for more over 50 years of time. They have reached a title
of ‘global company’ and experienced in creating most demand of
footwear sales all across country. In this opportunity, we’d like to
discuss about their strategies, long-term objectives, and what is
possible for them to improve their performance even better.
Strategic Management is used for analysing all aspects that made
Nike to be successful, and creating more demand through the
strategies. The strategies will be based on the research and possible
projected costs and will be chosen from the highest return.
Search...
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TABLE OF CONTENTS
INTRODUCTION
VISION & MISSION
EXTERNAL OPPORTUNITIES & THREATS
COMPETITIVE PROFILE MATRIX (CPM)
EXTERNAL FACTOR MATRIX
INTERNAL STRENGTHS & WEAKNESSES
INTERNAL FACTOR MATRIX
STRATEGIES
LONG TERM OBJECTIVES & TIME TABLE
PROJECTED RATIOS & FINANCIALS
ANNUAL OBJECTIVES & POLICIES
STRATEGY REVIEW & EVALUATION
CONCLUSION
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ABSTRACTS
Research Method
The members of this research are consisted of 2 people, Jonathan
Lukasanto and Siti Raudhah. We use information technology as our
way of collecting data. The type of data that we used are from the
official site of Nike itself, development graphs/charts of Nike
externally, and forums.
• Nike website : www.nike.com
We use Nike official website to support our ideas and arguments in a
research paper. The advantages are it lets us look at specific topics
from an interdisciplinary perspective and the ability to gain access to
the most current information. Direct access to current information
increases the effectiveness in our search for information.
• Development graphs/charts : we use graphs/charts as our type
of data to know the development externally and the company
growth.
• Forums : we use forums as our qualitative data methods to
know about public opinion.
Data Analysis Method
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In this research, we use several analysis methods:
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