Prodir presentation 2013

Be pure.

Prodir is a fully integrated pen

manufacturer employing 250 people in 2 Swiss production centers and 7

European offices worldwide.

Pure Swissness

We are the only manufacturer in the global industry of writing instruments that produces everything from A-Z in Switzerland. Our 250 staff members who work at various locations in Ticino are covered by Swiss employment and social norms. And we have no intention of changing any of this.

Where we produce is governed by strict environmental laws: Switzerland regularly holds the top position in international ecological rankings. When it comes to recycling and conservation of resources, Switzerland leads the way.

Pure Quality

Sustainability relies on quality. A case in point: Writing instruments that land in the waste bin after only a short period of use are ecologically questionable, even when their casing is made from 100% recycled paper.

Our goal is longer usage. Which is why our ballpoint pens are designed to write perfectly, for a long time. Their total writing performance is over 4 kilometres. If you write 6 metres a day, a Prodir ballpoint pen will be with you for over 2 years.

Pure Design

Form quality is decisive when it comes to a product‘s acceptance and usage period: it increases the effectiveness of the promotional product and ensures resource conservation. This also explains why it‘s so important to us that our products are not only practical, but also attractive.

Pure Messenger

Because it really makes a difference, with an investment in 1,000 pens, whether you can count on 1,000 or 10,000 contacts.

Pure Pens

Our top-quality products are enjoyable, stylish

and a pleasure to use every day. A wide range to discover!

With its slender body and beautifully designed cap that dynamically forms into the elegant clip, it is a design classic amongst ballpoint pens.

Dot option

The funky dot can be used to

contrast the pen’s main colour or

underline its logo’s colour – or carry

the logo itself.

The elongated push button provides it with its very individual contour. As always with Prodir, the walls of the components have been designed to maximum thickness. That ensures intensively vivid colours and comfortable weight in the hand.

Mix ‘n’ Match

Push button and casing can

be contrasted in colour and/or

surface.

New Push button in neon

yellow and neon orange.

Integrated nose cone

One piece of energy:

The DS2 now comes

with an integrated nose cone.

It catches the eye because it’s good, not because it’s loud. The icon amongst promotional writing instruments. The original: timeless and unmistakable.

Surfaces

Choose among different colours

and surfaces.

The biodegradable pen

Efficiency and sustainability

are renewed in a pen which is

a bearer of a message itself.

The icon, slightly redisegned, with a larger clip and an even more flexible twist mechanism. The evolution of the classic pen.

Design & colours

The DS3.1, the refinement which

combines the sobriety of the style

with the elegance of the colour.

New

4 new colours in frosted

and transparent.

It knows what matters, self-confidently standing for enhanced value. Minimalistic clarity with all the characteristics of a sophisticated writing instrument. Authenticity, not just appearance - no ifs or buts.

Soft touch

Velvety Soft Touch surface

(not printable).

Clip cover option

Maximum individuality, maximum

impact: With the Mix’n’Match option

the DS4 can be customised with

contrasting colours and surfaces.

When it’s about having that little extra something, then this is the right one: more colours, more surfaces, more personalisation, more printing surfaces. All that, plus a design honoured with prestigious awards.

New Clip cover in 4 new colours

Clip options

When versatility is magnified in the

details: The DS5 clip is synonymous

with a wide range of customisation

options.

When it comes to easy elegance, nothing can match it. Value enhancing and well balanced, the push button in the middle provides a subtle colour accent.

Button

With the customisable button the

body’s colour and/or the logo can be

contrasted – making the DS7 an

even stronger choice.

The triangle is the basic figure behind the design language of the ES writing instruments. Ergonomic and functional at the same time. A high degree of individualisation through the Pantone colour of the body.

New

Monochromatic pen, both

body and clip

in 5 standard colours.

Body premium colours

All PMS colours

(Pantone Matching

System).

New

Soft-touch surface in 4

colours with chrome finish

button.

The gentle triangular form of the ES models for perfect ergonomics, an elegant satin matt metal clip and a chrome finish or satin finish metal push button: honoured with the IF Product Design Award 2013.

Metal clip

More and more versatile, modern,

and innovative: Metal clip and

button are not just details.

Neon colours

A new range of neon colours, for a

pen which doesn’t want to pass

unnoticed.

The shell for your pen. A clear and value-enhancing form, made from biodegradable and recyclable materials – that’s the new Dual Box.

Dual Box

New

Dual Box

Paper & PET

One fibre-moulded component

of fully biodegradable cellulose plus

a transparent component of fully

recycled PET plastic bottles.

Paper & Paper

Two fibre-moulded components

of fully biodegradable cellulose.

Both components are joined

together with a black elastic

band to an individual case.

Awards

You won‘t find short-lived gimmicks at Prodir. You will find forms and colours that people enjoy using and that are regularly honoured with international

awards.

Promotional Gift Award

Promotional Gift Award

Customisations

Pure Pens

Each model can be personalised. • Up to 6 different surfaces per model. • Up to 6 print areas. • Imprints up to 5 colours on the clip and

4 on the barrel. • Standard and pantone-matched

colours (RAL, Pantone e HKS).

Examples of customisations

Writing technology

Prodir is a sister company of the Swiss company Premec, the world largest producer of precision components for writing instruments.

Writing system Floating BallTM - developed by Premec. Refill with a tungsten carbide writing ball.

Writing colours: Writing system: Writing performance:

4000 m

Nickel silver tip:

1,0 mm

Communication

Fair: PSI 2013 Düsseldorf

Literature: Newsmag & Catalogue

ECO

Marketing Material: Dealer & Enduser

Online: Web & Configurator

Personality pens. Swiss made.