Mobile market landscape india

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Mobile Market India

Featured Phones and Smartphones

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IMPACT OF MOBILE PHONES

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40% of Google India searches are from mobile

82M Indian users on Facebook*

62 M users from mobile devices*

*http://www.iamai.in/PCov_Detail.aspx?nid=3132&NMonth=8&NYear=2013

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Smart Phones Usage pattern*

73% are searching for information on their smartphones daily

78% are using for communication- 67% Email (sent or read)- 63% accessed social network

59% stay informed

87% for entertainment- 71% Browsed the internet- 68% listened music- 60% played games- 51% watched videos

*Google primary research. Base: Private Smartphone users who use internet in general, n= 1000Ques: Which of the following activities do you do with your smartphone? Please indicate whether you ever do this at all.

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Smartphone Impact- Instant result*

95% of smartphone users have looked for local information

86% have taken action as a result

44% connected with the business

58% visited the business

35% told about it to others

39% made a purchase

*Google primary research. Base: Private Smartphone users who use internet in general and who look at least once a month for information on their phones, n=946Ques: Which of the following actions you have taken after looking for the local information?

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Mobile Ads are being noticed*

*Google primary research. Base: Private Smartphone users who use internet in general and who atleast rarely notice advertising, n= 962Ques: Where have you noticed advertising when using smartphones?

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INDIAN MOBILE LANDSCAPE

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India’s mobile phone customer base 870.6 M as on 30th September, 2013**TRAI, 30 Sept 2013

Mobile Tele density (mobile connections per 100 people)

70.63Urban= 137.93 and Rural=

40.96*

520.21 M

350.37 M

Urban subscriberRural subscriber

TRAI, 30 Sept 2013

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143.8 M mobile internet users in India*

164.8 M internet subscriber base in India*

7 out of 8 users using mobile to access Internet in India* *TRAI, 31st March 2013

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101520253035404550 46

46 (es-ti-

mated)

Active Internet Users in Rural India# Millions

June 2012 October 20130

5

10

15

20

25

30

0.437500000000001

3.33

21

25 (estimated)

27 (estim,ated)

Active Internet Rural Users- Mobile#Millions

2010 2012 June 2013 Oct2013 Dec 2013

2012 2013

Penetration Level# 0.4% 2.4%

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SMARTPHONES AND FEATURE PHONESINDIA

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3rd largest Smartphone market in

the world

91.00%

5.40%

2.30% 1.30%

Mobile OS Ecosystem India

Android

Windows

iOS

Others

Source: IDC, as pub-lished in ToI Sep 20, 2013

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88% market share of Feature Phones for Q1, 2013

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70% of data users and 50% of traffic still comes feature phones- IDC, Avendus Consulting

“traffic from Feature phone outnumber smartphones 9 to 1 for Franciso Varela, YouTube’s Global Director of Platform Partnerships

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Browser

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UC Web Browser*

*UC Web browser Statistics, July 2013

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OperaMini*-Android

*Opera Mini Statistics 2013

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Opera Media Works- Opera Browser

Opera Mini• 40 million unique active

users in India, 8 million users with daily usage

• Prime focus on Featured phones with Android base being limited to 15% of active base

Opera Mobile Store• More than 20 Mn monthly

visits• 15 million monthly

downloads• 10 million unique users

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Offline

Appsdaily• It is world's first and

only offline channel for mobile applications

Shotformat• Plans to retail music, movies, games and apps,

and roll out a distribution network of 10,000 retailers (mobile recharge and phone accessories shops) over the next six months, and 30,000 retailers in 1 year.

• Offline Application Stores are being launched in a staggered manner

• Initial phase will cover Mumbai, Pune, Aurangabad, Nagpur, Ahmedabad, Baroda, Rajkot, Jaipur, Jaisalmer, Surat, Chandigarh, Bhopal, Indore, Rewa, Jabalpur, Lucknow, Kanpur, Allahabad, Guwahati and Siliguri.

• The content will be available in 8 languages – Hindi (Bollywood), Malayalam, Tamil, Telugu, Kannada, Bhojpuri, Marathi and Assamese.

95% of mobile users in India are prepaid users

30-40% visit mobile recharge shops at least twice a day for getting recharges

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