Making Wearables Tip

Making Wearables TipA discussion of questions that can help frame the

summit over the next two days.

One quarter innovator, one quarter provocateur, and the remaining; iconoclast.

V

Getting design right

excessive pride in

one’s appearance

vanity

O

Getting value right

to have the state of

owner on a property

ownership

G

Getting bus. Model right

excessive desire for wealth or

possessions

greed

The TechnologyBeyond

U

Getting data right

the quality or state of being

useful

utility

E

Getting paradigm right

a process of slow

change and development

evolution

@RichieEtwaru

Vanity“Unless wearables satisfy our vain desire to

look better than we actually are, they will not tip.” – Richie Etwaru

V

Getting design rightvanity

V

Getting design rightvanity

V

Getting design rightvanity

Shall We WearWhat Else

@RichieEtwaru

• 29% - clipped on clothing on forearm

• 28% - on wrist

• 18% - clipped on shoe

• 15% - embedded in clothing around calves

• 12% - jewelry on the ankles

At the end of the limbs

20 Billion2012 was a record year on spending on luxury

watches globally.

Getting design rightvanity

V

Getting design rightvanityGetting design rightvanity

Brand vs. Design“The brand of most companies is what

consumers think they get, design is what those customers actually get.” – Richie Etwaru

V

Getting design rightvanity

V

Getting design rightvanity

Vanity“It is important to be a watch first, a good one,

then be smart.” – Richie Etwaru

Ownership“Wearables must become our primary

belongings, right now every wearable is a second class belonging.” – Richie Etwaru

O

Getting value rightownership

O

Getting value rightownership

O

Getting value rightownership

O

Getting value rightownership

O

Getting value rightownership

O

Getting value rightownership

5 10 20

2 5 10

O

Getting value rightownership

the smartback

Ownership“It will be difficult to be a smart shirt, or hat, or

shoe because it means you will be my only shirt.” – Richie Etwaru

V

Getting design right

excessive pride in

one’s appearance

vanity

O

Getting value right

to have the state of

owner on a property

ownership

G

Getting bus. Model right

excessive desire for wealth or

possessions

greed

The TechnologyBeyond

U

Getting data right

the quality or state of being

useful

utility

E

Getting paradigm right

a process of slow

change and development

evolution

@RichieEtwaru

Greed“If every wearable device continues to have an

App of it is own, we should be afraid of hypochondria more than Ebola.” – Richie Etwaru

G

Getting bus. Model rightgreed

G

Getting bus. Model rightgreed

G

Getting bus. Model rightgreed

G

Getting bus. Model rightgreed

Greed“For wearables to enable digital health, we must

go from a set of competing products to an industry of cooperating stakeholders.” – Richie

Etwaru

Utility“Wearables intending to change behavior should focus on psychology (data) first, and hardware &

software at the very last” – Richie Etwaru

U

Getting data rightutility

U

Getting data rightutility

21 Billion

U

Getting data rightutility

U

Getting data rightutility

U

Getting data rightutility

System of Record

System of Engagement

vs

Utility“For wearables to stick, and eventually tip we must go from systems of record to systems of

engagement.” – Richie Etwaru

Evolution“Wearables is one of the smallest subsets of all of the edge computing that is driving The Internet

of Things” – Richie Etwaru

E

Getting paradigm rightevolution

E

Getting paradigm rightevolution

E

Getting paradigm rightevolution

E

Getting paradigm rightevolution

E

Getting paradigm rightevolution

E

Getting paradigm rightevolution

E

Getting paradigm rightevolution

E

Getting paradigm rightevolution

Evolution“Things in me, one me, around me, surrounding me (home), takes me around (automotive), and

where I do my rounds (offices, factories, and hospitals) ” – Richie Etwaru

V

Getting design right

excessive pride in

one’s appearance

vanity

O

Getting value right

to have the state of

owner on a property

ownership

G

Getting bus. Model right

excessive desire for wealth or

possessions

greed

The TechnologyBeyond

U

Getting data right

the quality or state of being

useful

utility

E

Getting paradigm right

a process of slow

change and development

evolution

@RichieEtwaru

Keep In Touch.retwaru@gmail.com

m 917.403.0642o 908.443.2535

T

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EMAIL & PHONE SOCIAL MEDIA

@richieetwaru

in/richieetwaru

Let’s

Thank You