French 4G : new technology, new challenges, new battles

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F r e n c h 4 Gnew technology, new challenges, new battles

Antonin Lacaton & Jérémie Poiroux

Antonin Lacaton & Jérémie Poiroux

What is 4G/LTE ?

Long Term Evolution

Speed : 100 Mb/s - 1 Gb/s

New frequencies : 800 MHz - 1600 MHz - 2800 MHz

Antonin Lacaton & Jérémie Poiroux

4G/LTE : What’s happening abroad ?

Paradox in Europe

2009 : First 4G network in Sweden and Norway

2010 : First 4G-compatible mobile phone sold

Antonin Lacaton & Jérémie Poiroux

4G/LTE : What’s happening abroad ?

Different issues for large countries

Antonin Lacaton & Jérémie Poiroux

4G/LTE : What’s happening abroad ?

Disparities in Middle-East

Antonin Lacaton & Jérémie Poiroux

4G/LTE : What’s happening abroad ?

5G in Korea

best 4G coverage in the world

Antonin Lacaton & Jérémie Poiroux

4G in France

Antonin Lacaton & Jérémie Poiroux

Historical context

Antonin Lacaton & Jérémie Poiroux

4G in France : marketing ploy or real technical revolution ?

A price war

Antonin Lacaton & Jérémie Poiroux

4G in France : marketing ploy or real technical revolution ?

A price war

Antonin Lacaton & Jérémie Poiroux

4G in France : marketing ploy or real technical revolution ?

A price war

from 25-30 €

Antonin Lacaton & Jérémie Poiroux

4G in France : marketing ploy or real technical revolution ?

A price war

from 19,99 €

Mobile Virtual Network Operator

Antonin Lacaton & Jérémie Poiroux

4G in France : marketing ploy or real technical revolution ?

Unequal infrastructuresnumber of 4G antennas

5392

3879

1013

700

Source : ANFR (National Frequency Agency)

Antonin Lacaton & Jérémie Poiroux

4G in France : marketing ploy or real technical revolution ?

Unequal infrastructuresFree 4G Coverage Map

Antonin Lacaton & Jérémie Poiroux

4G in France : marketing ploy or real technical revolution ?

Unequal infrastructures

Antonin Lacaton & Jérémie Poiroux

4G in France : marketing ploy or real technical revolution ?

Marketing, again and again...

Antonin Lacaton & Jérémie Poiroux

4G in France : marketing ploy or real technical revolution ?

Marketing, again and again...

Antonin Lacaton & Jérémie Poiroux

4G in France : marketing ploy or real technical revolution ?

Marketing, again and again...

Antonin Lacaton & Jérémie Poiroux

4G in France : marketing ploy or real technical revolution ?

Marketing, again and again...

Antonin Lacaton & Jérémie Poiroux

4G in France : marketing ploy or real technical revolution ?

Marketing, again and again...DATA consumption

15 megabytes / hour

150 megabytes / hour

Antonin Lacaton & Jérémie Poiroux

4G in France : marketing ploy or real technical revolution ?

And in real life ?

theoretical speeds

Antonin Lacaton & Jérémie Poiroux

4G in France : marketing ploy or real technical revolution ?

And in real life ?

Antonin Lacaton & Jérémie Poiroux

4G in France : marketing ploy or real technical revolution ?

And in real life ?

20 times faster than 3G

Antonin Lacaton & Jérémie Poiroux

4G in France : marketing ploy or real technical revolution ?

And in real life ?

3G : 10 minutes

4G : 20 seconds

Antonin Lacaton & Jérémie Poiroux

4G in France : accessibility

Antonin Lacaton & Jérémie Poiroux

4G in France : accessibility

Antonin Lacaton & Jérémie Poiroux

4G in France : accessibility

Antonin Lacaton & Jérémie Poiroux

Conclusion

3G 4G

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