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YEPME.COM
PRESENTED BY Ayush Singh
BBM 5th Sem.117509
CONTENTS
• HISTORY• FUNDING • OPERATION • MARKETING• NEWS
HISTORY
• Yepme.com is India’s first online fashion brand.
• Headquartered in Gurgaon, Haryana, India (2010).
• It launched by 3 alumni of IIT and IIM’s:Vivek Gaur, Sandeep
Sharma and Anand Jadhav.
Vivek Gaur:
• Vivek Gaur (CEO)• Gaur get experinced with the
bagittoday.com.• senior positions in marketing
and sales with
HT Media Ltd, Living Media Pvt Ltd and Hindustan Unilever Ltd.
Snadeep Sharma:
• Sandeep Sharma is the
COO and CTO of
the company.• e-commerce,
technology and operations specialist • Hel senior position with Accenture,
Sapient, SBI Capital Markets
and HCL Technologies.
Anand Jadhav
• Anand Jadhav
(president) is a merchandising
and supply chain expert.• worked with leading apparel
retailers including Shoppers’ Stop, Globus, Pantaloon and Reliance Trends.
Funding:
• Yepme.com raised Series A investment from Helion Ventures Partners.
• In August 2012, Business Today reported that Yepme has raised 9 million in total from Helion Venture Partners and a California based investor.
Operations:
• Main target customer for Yepme.com is tier 2 and tier 3 towns.
• 13,000 orders that Yepme.com received in July and August 2011,
• About 69 per cent were from about 500 tier 2 and tier 3 towns.
• Company is providing a Hindi language option on its website.
• Around 70 per cent of Yepme's shipments are going to the smaller towns.
• Yepme.com attracts over 21,000 male shoppers daily (Business Today, oct 2011).
• About 1,000 visitors place at least one order on the site.
Marketing
• Yepme gave its media planning and buying duties to Lintas Media Group.
• Yepme plans to spend Rs 30-35 crore annually on media.
• Gaur, plans to advertise on general entertainment channels, movie and music channels.
• TV commercials of Yepme.com that began to be broadcast in June 2012.
News
• Yepme.com became the first Indian online retailer to organize a fashion show (Aug 2011).
• Organised in The Ashok Hotel in New Delhi.
• Yepme launched its women's wear collection in the beginning of June 2012 during its fashion show in New Delhi.
• Male models including Dino Morea, Rajneesh Duggal, Rahul Dev and Shawar Ali.
• attracted over 1.7 million fans to its fan page on Facebook.
• Yepme was placed as
the 10th fashion brand
getting the most number
of likes in February 2012
(Stylophone).
• Kangana Ranaut, the style ambassador for Yepme.
• In December 2012,
Yepme.com was
covered by Forbes.• Starcount.com ranked yepme.com on
No.14 among online retail brands globally.
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