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Exploring Habits and Interaction
DesignThrough The Casino Experience
Alastair@acuity_design
Habits
HookedNir Eyal
Trigger Action
VariableRewardInvestment
TriggerMotivation, ability, trigger
ActionFrequency, utility
VariableRewardDopamine multiplication
InvestmentMoney, time, social capital
Interactions
Slide
Nudge
Gravity
Angle
Friction
NudgeGet attention
GravityUser’s initial motivation
AngleMotivation provided
FrictionPerceived difficulty
Casino as UX
Nudge
Gravity
FrictionAngle
Design for compliance
Bet on Red
Behavioural Design
Perceived environment
Norm to group
Harmonisation
ComplyHarmonise
Rebel
Rebel
Individual
Social
Micro Macro
Let’s play
Roulette
Play It
Think about It
Break it
Lose the fun
Find 5 ways
Show us 5 ways
UI enables individual interaction
UX enables social
interaction
People like to play Golf
amongst other things
Thank You
Alastair@acuity_design
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