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Does your analysis seem a bit lightweight at first glance? Do other UXers' charts and graphs kick sand in your deliverable's face?Don't be afraid of numbers! You— yes, you!— can quantify anything!You'll learn how to start getting real numbers out of your qualitative research, and get over the fear that you can't "do the science stuff". Plenty of rapid-fire real-world examples, including:- Content audits!- Web analytics!- Bargain wines!- Gendered social interaction in science fiction television shows!...no, really!
Citation preview
Wendy A F G Stengel
Don’t Fear the
Lingo
Descriptive statistics are DATA
about DATA
We know all about that
Nominal Variables are
CATEGORICAL
We’re all about Categories
Ordinal Variables
have RANKS
We’re experts at Ranking
Interval Variables
have
MEANINGFUL DISTANCES
They’re Numbers, folks
Don’t Fear the
NUMBERS
Where you see PATTERNS,
You are seeing NUMBERS
Medusa Fractal © flickr.com/people/zerg_attack
You can
QUANTIFY ANYTHING
TNG “All Good Things” © Paramount Pictures
You are already doing
The HARD WORK
Completely Legitimate!
You can
DO THE SCIENCE
STUFF
Rejecting the Null Hypothesis:
Assume two variables are NOT
related, and test to see if
that is true
Treat Your
Ordinal Scale Data as
Interval Scale Data
Perfectly Valid!
Be Thoughtful
Be Sensible
Seek Truth
This will
HELP your PRACTICE
Reassure your Clients
&
Boost your Confidence
You have Nothing
to Fear
Read “How to Think about
Statistics”
Write me with questions:
wendy.stengel@gmail.com
Twitter @wendywoowho
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