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Presentation given at the Open Source Fashion conference in NYC. The presentation shares: 1. A vision of fashion in 2025 (more focused on business/marketing models and less about the fashion itself.) 2. Key economic and social trends driving us towards a future where all businesses will have a massive collaboration component to how they produce value 3. Examples of emerging business models that leverage mass collaboration value production. 4. Ingredients necessary for the creation of massively collaborative activity. 5. Principles to follow when designing/cultivating mass collaboration with consumer communities
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COLLINSA CREATIVE & STRATEGY AGENCY THAT ACCELERATES BRAND GROWTH THROUGH DESIGN THINKING
COLLINSA CREATIVE & STRATEGY AGENCY THAT ACCELERATES BRAND GROWTH THROUGH DESIGN THINKING
CREATIVEPILLAR 4DESIGN TO BE SHARED
CREATIVEPILLAR 4COLLABORATEMASSIVELY
AT THE SCALE OF THE INTERNET
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THE MASSIVELYCOLLABORATIVEFUTURE OF FASHION
THE MASSIVELYCOLLABORATIVEFUTURE OF FASHION
PART I2025 FASHION INDUSTRY
PART I2025 FASHION INDUSTRY
FASHION MANAGEMENT PLATFORMS
MICRO-EXCHANGEPLATFORMS
FASHIONMICRO COMMONS
DATA MINED FASHION
HUMAN-BASED FASHION SEARCH ENGINES
CROWDCURATEDONLINE BOUTIQUES
DOWNLOADABLE FASHION & FASHION WIKIS
COLLABORATIVELOOKBOOKS
RISE OF FASHION COLLECTIVES
OPEN SOURCED FASHION
CROWDFASHION HOUSES
PART II
PART II9 TRENDS PUSHING US THERE
1 IT TO BIT
2 QUANTIFYING THE SELF
3 SOCIAL NORM OF SOCIAL MEDIA
4 RISE OF CLOUD COMPUTING
Consumer Spending on Cloud Computing(Billions of U.S. Dollars)
Consumer Spending on Cloud Computing(Billions of U.S. Dollars)
0
30
60
90
120
‘09 ‘10 ‘11 ‘12 ‘13 ‘14 ‘15
Source: IHS iSuppli
Consumer Spending on Cloud Computing(Billions of U.S. Dollars)
0
30
60
90
120
‘09 ‘10 ‘11 ‘12 ‘13 ‘14 ‘15
Source: IHS iSuppli
Consumer Spending on Cloud Computing(Billions of U.S. Dollars)
5 FROM ON-PREMISE TO SAAS
6 SHIFT TO CONTINGENT WORK
2012 2020
20% 50%
7 GROWTH OF ONLINE LABOR MARKETS
8 ARTIFICIAL ARTIFICIAL INTELLIGENCE
9 FROM PURCHASE TO PRINT
BUT IT ALSO MAKES GOOD SENSE FOR BUSINESS
REASON 1LOWEREDTRANSACTIONCOSTS
REASON 2LAW OF ASYMMETRICALCOMPETITION
WHY?
1 MORE PRODUCTIVE
2 INFO/SKILL VARIABILITY
3 SELF ASSIGNMENT = BETTER SKILL ALIGNMENT
PART III
PART IIIMASSCOLLABBUSINESSMODELS
CREATIONOF VALUE
CREATIONOF VALUE
ACCESS TO VALUE
CREATIONOF VALUE
STORAGEOF VALUE
ACCESS TO VALUE
CREATIONOF VALUE
STORAGEOF VALUE
ACCESS TO VALUE
User Generated Content
Open Source
Wikis
Human-BasedComputation
CREATIONOF VALUE
STORAGEOF VALUE
ACCESS TO VALUE
User Generated Content
Open Source
Wikis
Human-BasedComputation
Gift Networks Barter Networks
Rental NetworksCrowdmining
CREATIONOF VALUE
STORAGEOF VALUE
ACCESS TO VALUE
User Generated Content
Open Source
Wikis
Human-BasedComputation
Digital Currencies
Commons
Gift Networks Barter Networks
Rental NetworksCrowdmining
CREATIONOF VALUE
STORAGEOF VALUE
ACCESS TO VALUE
Crowdfunding
P2P Lending
User Generated Content
Open Source
Wikis
Human-BasedComputation
Digital Currencies
Commons
Gift Networks Barter Networks
Rental NetworksCrowdmining
CREATIONOF VALUE
STORAGEOF VALUE
ACCESS TO VALUE
Crowdfunding
P2P Lending
Skill Sharing
Knowledge Sharing
Resource Sharing
User Generated Content
Open Source
Wikis
Human-BasedComputation
Digital Currencies
Commons
Gift Networks Barter Networks
Rental NetworksCrowdmining
CREATIONOF VALUE
STORAGEOF VALUE
ACCESS TO VALUE
Crowdfunding
P2P Lending
Skill Sharing
Knowledge Sharing
Resource Sharing
User Generated Content
Open Source
Wikis
Human-BasedComputation
Digital Currencies
Commons
Coworking
Crowdsourcing
Co-Production
Crowdwisdom
CollaborativeFiltering Co-Design
Gift Networks Barter Networks
Rental NetworksCrowdmining
CREATIONOF VALUE
STORAGEOF VALUE
ACCESS TO VALUE
Crowdfunding
P2P Lending
Skill Sharing
Knowledge Sharing
Resource Sharing
Open-Innovation
Exchange Platforms
Group Buying
User Generated Content
Open Source
Wikis
Human-BasedComputation
Digital Currencies
Commons
Coworking
Crowdsourcing
Co-Production
Crowdwisdom
CollaborativeFiltering Co-Design
Gift Networks Barter Networks
Rental NetworksCrowdmining
PART IV
PART IVTHE SEVEN INGREDIENTS OFMASSCOLLAB
Goal
Goal Place
Goal Place Resource
Goal Place RulesResource
Goal Place Rules ExchangeResource
Goal Place Rules Exchange ToolsResource
Goal Place Rules Exchange ToolsResource Feedback
Goal Place Rules Exchange ToolsResource Feedback
Goal Place Rules Exchange ToolsResource Feedback
PRESENT A GOAL THAT MOTIVATES A COMMUNITY TO PARTICIPATE
Goal Place Rules Exchange ToolsResource Feedback
BUILD A DEFINED SPACE FOR PARTICIPANTS TO CONGREGATE
Goal Place Rules Exchange ToolsResource Feedback
PARTICIPANTS NEED A RESOURCE TO TRANSFORM OR CREATE
Goal Place Rules Exchange ToolsResource Feedback
OUTLINE SIMPLE RULES FOR PARTICIPANTS TO FOLLOW
Goal Place Rules Exchange ToolsResource Feedback
ESTABLISH WAYS FOR PARTICIPANTS TO SHARE/TALK WITH EACH OTHER
Goal Place Rules Exchange ToolsResource Feedback
PROVIDE TOOLS FOR PARTICIPANTS TO ACT CREATIVELY TOWARDS THE GOAL
Goal Place Rules Exchange ToolsResource Feedback
PROVIDE MEANS FOR PARTICIPANTS TO MEASURE/TRACK THEIR PROGRESS
GOAL
GOAL
GOALSHARED
RESOURCE
GOALSHARED
RESOURCE
PLACE
GOALSHARED
RESOURCE
PLACE
RULES
GOALSHARED
RESOURCE
PLACE
RULES
EXCHANGE
GOALSHARED
RESOURCE
PLACE
RULES
EXCHANGE
TOOLS
GOALSHARED
RESOURCE
PLACE
RULES
EXCHANGE
TOOLS
FEEDBACK
PART V9 MASSCOLLABPRINCIPLES
1 PURPOSE PRECEDES PARTICIPATION
2 SHARE ANYTHING BUT CORE IP
3 COOPERATIONBEATS CONSOLIDATION
4 VALUE = WHAT YOU MAKE POSSIBLE FOR OTHERS
5 CREATE MORE VALUE THAN YOU CAPTURE
6 PUSH POWER TO THE EDGE
7 DO THINGS THAT DO NOT SCALE
8 FEEDBACK BRINGS PEOPLE BACK
9 SEED IT THEN CEDE IT
THE MASSIVELYCOLLABORATIVEFUTURE OF FASHION
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