Are meanings and empathy enough to help us move from
0 to 1 ?
EEXPERIMENT
0 1
0 1
0 1
0 1
design/build products people love
What lean startup taught us…
fail fast, often and smart,
fail fast, often and smart,
What lean startup taught us…
What building products at Yahoo is
fast, often and smart,learn
how?
empathy
data
empathy/data hypothesis
brainstorming/ how might we
ideation
storyboarding
prototyping
iteration
iterationempathy/data hypothesis
empathy/data iteration hypothesis
experimentempathy/data hypothesis
good/great ideas aren’t enough
execution
SSPACE & CULTURE
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Magic happens when we work at the same
SPACE
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The magic field designed for open, transparent and fast
communication
Make it tangible: what you see is what you get
Find your collaboration tool: ideas can’t wait
Creative Abrasion
Creative AgilityCreative Resolution
Linda Hill: How to manage for collective creativity
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Innovation leaders understand that their role as leaders is to set the
stage, not perform on it
Linda Hill: How to manage for collective creativity
REPEAT
R
U S E R
RS E INNOVATION
U
SE
RS E INNOVATION
SPACE & CULTURE
USER
EXPERIMENT
REPEAT
At Yahoo, innovation is a REPEAT of “starting and staying with USERS”, “giving the team the SPACE to be inspired and ideate”, and “EXPERIMENT over and over again.”