Text Vs Images

Maybe you don’t think you’re a visual person, but if I say the word ‘Apple’,

You probably don’t see . . .

These letters in your mind’s eye.You probably see . . .

A round, red object with a stem coming out of the top.

Let’s look at another example >

Vanguard is an investment firm that touts their ‘low cost of ownership’ in this ad.

If you read it, you can understand it, but . . .

This is almost an immediate, “I Get It!”

The UPS Whiteboard commercials are favorites of mine.

When this guy draws you immediately “Get It!”

Let’s look at some examples:

The top graphic shows the international shipping department of your business.

The bottom graphic shows the international shipping department of your business with UPS.

“I Get it!”

Let’s look at another UPS whiteboard ad.

The top graphic shows your business.

The bottom graphic shows your business with UPS.

“I Get it!”

One more.

Here we have two different models of servers.

“I Get It!”