tawkon at Carmel Ventures

| Carmel Ventures 14.01.11

• Management: Extensive mobile & telecom experience

• operating Nov 2008

• Working with a leading RF lab

• Funded by Israeli, US & Canadian private investors

• Patent pending technology

• Participating in cellular radiation research (US)

• Platforms supported: BlackBerry, Android, iPhone

(soon…)

About us

tawkon is a unique approach to handling public concerns of mobile radiation

Drive Safely Eat Wisely Talk Responsibly

tawkon is a unique approach to handling public concerns of mobile radiation

reduce exposure… without reducing usage

How it all started…

Startup Tawkon gave me a sneak-peak developer build of what I believe is the most important app on my iPhone. What does is do? It analyzes the cellular radiation your iPhone

5| Now keep talking...

Let PeopleSee Radiation

Take Action

Know It Worked

Avoid Cumulative Exposure

Help Others

During a Call

Over Time

| Carmel Ventures 14.01.11 15

Building tawkon for iPhone (first version)

• Parallel Processes: Development vs. Design

• Scope Refinement: Early Documents -> Application Map

• User Flow Review

• Schematic Design

• Visual Design

• Development Team Integration

Building tawkon for iPhone: outline

Brand Identity

ScopeRefinement

User FlowReview

Schematics Design

Visual Design

Production

Initial Prototyping

PDR / MRD

PDR / MRD Final

Infra / BL Prototype

UI Mockups

Dev. & Integration

Parallel Processes: Development vs. Design

Brand Identity

ScopeRefinement

User FlowReview

Schematics Design

Visual Design

Production

Initial Prototyping

PDR / MRD

PDR / MRD Final

UI Mockups

Dev. & Integration

• Defining the brand & product look & feel

• Choosing the top messages to consider in the following

processes

Outcome:

• Logo

• Visual language

• Product guidelines

Brand Identity

ScopeRefinement

User FlowReview

Schematics Design

Visual Design

Production

Initial Prototyping

PDR / MRD

PDR / MRD Final

UI Mockups

Dev. & Integration

S. Jobs: “I'm actually as proud of the many things we haven't done as the things we have done.”

• Putting yourself in the user’s shoes

• User interaction/scenarios analysis

• Focusing on the product core values

• Making tough decisions

Outcome:

• Removed ~30% of planned features

• Detailed map of precise user flows

• Final PDR / MRD

Scope Refinement / User Flow Research

Brand Identity

ScopeRefinement

User FlowReview

Schematics Design

Visual Design

Production

Initial Prototyping

PDR / MRD

PDR / MRD Final

UI Mockups

Dev. & Integration

Schematic Design

Brand Identity

ScopeRefinement

User FlowReview

Schematics Design

Visual Design

Production

Initial Prototyping

PDR / MRD

PDR / MRD Final

UI Mockups

Dev. & Integration

• Choosing a visual theme

• Aligning with platform & technology limitations

• Define animations

Outcome:

• Designed screens

Visual Design

Brand Identity

ScopeRefinement

User FlowReview

Schematics Design

Visual Design

Production

Initial Prototyping

PDR / MRD

PDR / MRD Final

UI Mockups

Dev. & Integration

Production & Dev. Integration

• Multiple iterations

• Getting the production items ready-made to

development needs

• Performance optimizations

tawkon for BlackBerry

• Main Task: Changing interaction - from touch to keyboard

• Retaining the look & feel of the brand

The Process

• Minimal Schematics

• Visual Design

• Production

• Iterative Integration

Building tawkon for BlackBerry: outline

tawkon for Android

• Platform Research

• Scope Refinement

• Schematic Design (revisiting work from tawkon for iPhone)

• Visual Design (planning for good citizen + refining designs)

• Production

Building tawkon for BlackBerry: outline

• tawkon & nascent brainstormed possible implications of tawkon

running in the background

• Different behaviors interaction styles were considered

• New platform, new questions:

• How does the app interact with other apps?

• How do notifications look?

• Where are the settings ?

• Widgets ?

• What are the best practices?

• What are the platform guidelines?

Outcome:

• Acquiring the toolbox in order to make design decisions

Platform Research

• Schematic designs were refined based on iPhone’s to

accommodate background running, notifications, Android

guidelines best practices

• Special care was given to being ‘good citizen’ on Android, as

well as using native controls UI elements where possible.

Outcome:

• Application full map

• UI use cases map

• Must have reference for developer

Schematic Design

(images of major tawkon for Android screens)

Visual Design

• Shortening development time

• Compressing assets

• Getting best performance

• Minimal memory footprint

• Retaining quality

Production

thank you

tawkon at Carmel Ventures

Design

Nascent tawkon ux design process

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