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@keljar @guidecreative Your website is more than just a pretty picture. It should be created for your unique audience as a tool to engage, and ultimately inspire action. Artistic talent alone is not enough, you need a web design rooted in a clear strategy and driven by results. Session focuses on the visual design elements based on a solid strategy.
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Hosted by Kelley Jarrett, Marketing Manager and Web Strategist, GUIDE Creative
Guest Panelist: Aga Siuda, Brand Designer and Strategist, GUIDE Creative
Your Visual Brand Keeping your nonprofit’s brand at the center
of the online experience
presents
RECAP OF THE WEEK
Strategic Design to Kill the Noise YOUR WEBSITE YOUR AUDIENCE
Design for Your Audience By determining your target Audience Segments, we can ensure that the content and navigation of a design are catered to drive your audience to their own target areas of the site, and empower your users to make the best use of your new site.
Wireframes Help Prioritization
HELP TAKE YOUR WEBSITE FROM SUBJECTIVE TO OBJECTIVE.
Is the First Impression Supports Your Brand Builds Awareness Engages Supporters
The Importance of Your Digital Brand:
YOUR VISUAL IDENTITY
DISPLAYING YOUR BRAND ONLINE DOES NOT HAPPEN BY CHANCE, LUCK OR ACCIDENT
“You are a brand whether you like it or not….you’re
going to leave some impression in a person’s mind [and]
it’s your choice whether you want to actively manage
that impression or whether you want them to come to
their own conclusions of what they think about you.”
Ingrid Srinath, Secretary General of CIVICUS: World Alliance for Citizen Participation
√http://elainefogel.net/2012/04/03/theres-still-confusion-about-nonprofit-branding/
ADD YOUR VISUAL BRAND TO THE STRATEGY Now it’s time to…
GMCC - BEFORE
GMCC AFTER
EVERY IMAGE…EVERY LINK…EVERY VISUAL ELEMENT ON YOUR SITE
SHOULD SPEAK TO YOUR MISSION
VISUAL INTERPRETATION CAN MEAN MANY THINGS – INFOGRAPHICS,
TYPOGRAPHY, LINKS, VIDEO, IMAGERY, PHOTOGRAPHY
Speak to Your Mission Through Imagery
Match Imagery With Your Brand MATCH IMAGERY WITH YOUR BRAND, MOOD AND VOICE
CONSISTENCY BUILDS YOUR STORY
IMAGES IN A PLAYFUL DESIGN CREATES A DISCONNECT FOR USERS AND CAN
LESSEN YOUR CREDIBILITY WITH THEM
DESCRIBE YOUR STYLE
GATHER YOUR VISUAL DESIGN INSPIRATION
INSPIRATION SITES
LEARN TO DESCRIBE YOUR DESIGN STYLE E.G. CLEAN, GRUNGE, MINIMAL
WWW.PINTREST.COM
What Can You Do Now?
Mood Boarding
Textured Design!
Grunge Design!
Minimal Design!
Typographic Design!
INVEST IN DESIGN ASSETS
DON’T RELY ON STOCK PHOTOGRAPHY
UNDERSTAND HOW VIDEO CAN HELP COMMUNICATE YOUR MESSAGE
HOW CAN YOU GRAPHICALLY ILLUSTRATE YOUR MISSION AND IMPACT?
What Can You Do Now?
How Can You Learn More? Your Digital Brand – The Importance of Visual Consistency in Web Design (Blog
by GUIDE Brand Expert and Visual Designer, Aga Siuda 5 Tips to Strengthen Your Website’s Core Message (Blog by GUIDE Designer,
Ben German) Get Better Results from Your Website (Blog by GUIDE Creative Designer,
Katherine Till) Kill the Noise – the Importance of Wireframes for Website Prioritization – Blog by
Ben Wong, Interactive Design Manager Audience-Centric Design - How to Get There – Blog by Andrew Fort, Interactive
Design Manager
Follow our Blog: www.guidecreative.com/blog Subscribe to Our eNews! www.guidecreative.com/#newsletter
The GUIDE Series Continues…
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