Shear Madness Project Review 2

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SHEAR MADNESS

Introductions

• Allison Porterfield– Senior at Blue Valley Northwest – Project lead– Graphic design major– Interests– Extracurricular Activities

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The Client

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• Shear Madness:– A company dedicated

to making haircuts unique, fun and special for kids.

– First haircut through first date

• Free Haircut Friday• Facebook/Twitter• Mailchimp Newsletter

Overview

• Details about the client’s requests– Objective: To increase customer base

through social networking.– Target Audience: Parents of young

children. Specifically mothers in their 30s.– Message: Giving haircuts a fun

environment that kids will enjoy.– Rationale: Continue with Free Haircut

Friday, show Shear Madness’s personality through social networking and redo their current strategy for Twitter.

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Deliverables

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What they were using…

Competitors

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http://www.greatclips.com/

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http://www.sugarspicekids.com/

Competitors

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Competitors

http://www.justforhairsalon.com/

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Free Haircut Friday

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Project Plan/Timeline

Weekly Free Haircut Fridays

Monthly Mailchimp (first

issue by October 5th)

Reconstruct Twitter

background/strategy by October

20th, 2011

Following October 20, post

discussion starters via

Twitter 3-4 times a week.

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Shear Madness Social Networking

Shear Madness Twitter

Shear Madness Facebook

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Competitor Research

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http://www.greatclips.com/

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Mailchimp

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Compare

Email Newsletter

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Checklist/Timeline

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Weekly Free Haircut Fridays(sent by

Wednesday to client)

Monthly Mailchimp (first issue by October 5th)

Reconstruct Twitter background/strategy by November 1st,

2011

Following November 1st, post discussion starters

via Twitter 3-4 times a week.

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Any Questions?

THANK YOU for your time!