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Assignment 3 Complete
Citation preview
Selected Business Article
Millennials Are Saying No to
Credit Cards
http://money.cnn.com/2014/09/08/pf/millennials-credit-cards/
Jessica Harrington Professor Klinkowstein
Jessica Harrington Professor Klinkowstein
Summary
• 6 out of 10 don’t own a credit card
Jessica Harrington Professor Klinkowstein
Summary
• Bad economy and fearing debt
Jessica Harrington Professor Klinkowstein
Summary
• Good credit score is essential
Jessica Harrington Professor Klinkowstein
Setting / Activity for Ethnographic Observation
Millennials buying things at book store with credit or debit card.
Jessica Harrington Professor Klinkowstein
Jessica Harrington Professor Klinkowstein
Ethnographic Research, Millennials Using a Credit or Debit Card
Jessica Harrington Professor Klinkowstein
Ethnographic Research, Millennials Using a Credit or Debit Card
Jessica Harrington Professor Klinkowstein
Ethnographic Research, Millennials Using a Credit or Debit Card
Jessica Harrington Professor Klinkowstein
Ethnographic Research, Millennials Using a Credit or Debit Card
Jessica Harrington Professor Klinkowstein
Ethnographic Research, Millennials Using a Credit or Debit Card
Jessica Harrington Professor Klinkowstein
Ethnographic Research, Millennials Using a Credit or Debit Card
Jessica Harrington Professor Klinkowstein
Ethnographic Research, Millennials Using a Credit or Debit Card
Jessica Harrington Professor Klinkowstein
Ethnographic Research Observations
Jessica Harrington Professor Klinkowstein
• All but one of the students observed used debit cards or cash to purchase items
Ethnographic Research Observations
Jessica Harrington Professor Klinkowstein
• Students observed did not make big purchases, only small items from bookstore
Ethnographic Research Observations
Jessica Harrington Professor Klinkowstein
• One man who bought a grey hoodie did not respond to the cashier when she said hi to and asked him about his day
Ethnographic Research Observations
Jessica Harrington Professor Klinkowstein
• Students didn’t seem to spend more than $30. They probably don’t have that much spending money.
Ethnographic Research Observations
Jessica Harrington Professor Klinkowstein
• Male students seemed more anxious about talk to the cashier than women. (talked quickly, less eye contact)
Ethnographic Research Findings
Jessica Harrington Professor Klinkowstein
• Students don’t need bank credit cards because they’re not purchasing expensive things. A store credit card would possibly attract people.
Ethnographic Reading Summary
Jessica Harrington Professor Klinkowstein
• The goal for IDEO in this article was to redesign the checkpoints in airport security
Ethnographic Research-Who are the Users
Ethnographic Reading Summary
Jessica Harrington Professor Klinkowstein
• Prototypes were made, including a training curriculum for TSOs that focus more on understanding people and behaviors
Ethnographic Research-Who are the Users
Ethnographic Reading Summary
Jessica Harrington Professor Klinkowstein
• Ethnographic research is valuable in understanding what users want, not just a general idea
Ethnographic Research-Who are the Users
Ethnographic Reading Summary
Jessica Harrington Professor Klinkowstein
• IDEO designed a calmer environment by focusing more on explosives and people with hostile intent
IDEO TSA Project
Ethnographic Reading Summary
Jessica Harrington Professor Klinkowstein
• The physical space of airports was analyzed and redesigned to reduce stress of travelers
IDEO TSA Project
Ethnographic Reading Summary
Jessica Harrington Professor Klinkowstein
• TSA is using a human-centered approach to increase security by getting rid of other chaos
IDEO TSA Project
Ethnographic Reading Summary
Jessica Harrington Professor Klinkowstein
• IDEO research is observation-based, human-centered methods to understand hidden truths, needs, wants
Ethnographic Research IDEO
Ethnographic Reading Summary
Jessica Harrington Professor Klinkowstein
• Analogous cases help inspire innovative approaches for redesigns. Such as a hospital emergency room and a NASCAR pit crew
Ethnographic Research IDEO
Ethnographic Reading Summary
Jessica Harrington Professor Klinkowstein
• Meaningful benefits are provided for the consumer and the business. Innovating ideas that will last are ones that are willing to change with needs
Ethnographic Research IDEO
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