Rethinking Enterprise UX in the Age of Consumerization

Rethinking Enterprise UX in the Age of Consumerization

Ashish Toshniwal CEO of Y Media Labs

PRODUCTIVITY UNBOUND Syncplicity Named a Leader in Gartner’s Magic Quadrant

Every enterprise user is aconsumer first.

There are roughly

160 MILLION

smartphones in the US according to ComScore

THE RISE OF THE ALWAYS-CONNECTED WORKFORCE

Today’s modern workforce is radically different from that of the generation before us.

Employees expect the same ease-of-use and simplicity in their work tools they have

come to anticipate in consumer apps.

Benefits

User Satisfaction

User Productivity

Process Efficiency/Collaboration

Business Agility

Access to Critical Business Information

Workflow Velocity/Speed

Product/Service Innovation

External Customer Satisfaction 6%

5%

7%

7%

6%

6%

7%

8%

35%

34%

30%

29%

28%

27%

23%

19%

51%

57%

59%

60%

61%

63%

66%

69%

Net positive impact Little or no impact Net negative impact

What type of impact will the consumerization of IT have on your business over the next 12-18 months?

Source: IDG Report 2014

83% of organizations are planning to invest in mobile technology in

the next 12 months

Source: IDG Report 2014

Apps will drive the next phase in the evolution of enterprise mobility, creating new ways of working,

and transforming existing business processes.

SOCIAL FEATURES

SALESFORCE 1

INTUITIVE NAVIGATION

LINKEDIN CONNECT

PERSONALIZATION

Syncplicity

MINIMALIST DESIGN

MailChimp

BIBAGO TO MEETING ADP MOBILE

ENTERPRISE APPS 1.0

RISE OF MILLENIALS IN THE WORKFORCE

0%

20%

40%

60%

80%

2005 2010 2015 2025

75%

50%

35%

25%

Source: Bureau of Labor Statistics Employment Projects 2012

Pe

rce

nt

of

Re

spo

nd

en

ts

0%

7.5%

15%

22.5%

30%

Percentage Productivity Increase

~10% ~20% ~30% ~40% ~50% ~60% ~70% ~80% ~90%

0%2%2%

11%

14%

23%

20%

14%15%

ESTIMATED PRODUCTIVITY INCREASE IF ALL ENTERPRISE APPS WERE MOBILIZED

Source: Citrix Survey 2013

Factors leading to a slowdown in the adoption of enterprise applications mobile devices?

Development Cost

Security Concerns

Increased Support & Maintenance Cost

Performance Challenges

Need to Rewrite/Re-Engineer for Acceptable Mobile UX

Complexity

Skills Shortage for Mobilizing Enterprise Apps

General UX Concerns

Requirement To Be Online

None of the Above

Percent of Respondents

0% 14% 28% 42% 56% 70%

3%

14%

28%

32%

42%

44%

44%

48%

63%

65%

Source: Citrix Survey 2013

DESIGNED FOR

THE BUSINESS CONSUMER

The leader in enterprise cloud file sharing management transforms into an industry standard.

I P H O N E / I P A DFeatured on

OLD VS. NEW SYNCPLICITY

OLD NEW

CONSUMER APP FEATURES

•Use-case driven approach

•Browsing

•Deep IT controls

•Social features & personalization

•Minimizing user friction

•Editing capabilities

BUSINESS SOLUTIONS

RECOMMENDATIONS

Focus on 3 key features

Implement a user-first approach

Conduct user testing

Iterate frequently

Don’t overlook user research

WEARABLES IN THE ENTERPRISE:

UNLIMITED POSSIBILITIES

The future of business is digital and the time to adapt is now.

ashish@ymedialabs.com

@AshishToshniwal

@ymedialabs

Thank You